Web Designer

The Web Designer, reporting to the Associate Director of Digital Communications, is responsible for managing the Graduate & Professional Enrollment Management (GPEM) web presence, ensuring that the design supports the strategic enrollment goals of the university. This role requires a deep understanding of web design best practices and a commitment to maintaining a user-friendly, visually appealing online presence.

Key Responsibilities:

• Web Content Management: Modify, maintain, and design web content for the University’s centralized graduate recruitment website. Oversee the pattern library and style sheets, ensuring consistency and usability across the site.

• Collaboration with Teams: Work closely with the GPEM Admissions team, campus partners, and Enrollment Marketing to design and produce various digital collateral, including web content, email marketing campaigns, videos, and social media posts.

• Brand Alignment: Partner with Enrollment Marketing and University Marketing Communications (UMC) to ensure all digital materials are aligned with the university’s brand standards, ensuring cohesion across platforms.

• Recruitment Tools Design: Design and develop recruitment-based tools such as emails, portals, and other relevant platforms within the GPEM landscape to engage prospective students.

• User Experience (UX): Apply user interface (UI) and user experience (UX) principles to design, maintain, and improve website pages, ensuring content is easy to understand and navigate.

• Slate Expertise: Provide expertise in using Slate, including best practices for content blocks, dataset utilization, and troubleshooting assistance for the GPEM staff.

• Analytics and Reporting: Work with Enrollment Systems Research and Reporting (ESRR) to make data-driven recommendations based on analytics from communications and web presence.

• Design Recommendations: Assist the admissions team with design recommendations for Slate campaigns, ensuring they are tailored to specific messages and audiences. Refresh branding regularly to align with current industry trends.

• Other Duties: Perform other tasks and assignments as required.

Work Environment:

• Hybrid Schedule: This role is hybrid, requiring three days a week at Loyola's Water Tower Campus and two days working remotely.

Minimum Education and Experience:

• Education: Bachelor’s degree in Graphic Design, Art, Web Design, or a related field.
• Experience: Two to four years of experience in a design or marketing environment, with a significant focus on web projects and web programming. Equivalent combinations of education and experience may be considered.

Preferred Qualifications:

• Proven ability to develop and manage web pages in a corporate, educational, or freelance setting.
• Familiarity with web design best practices, including responsive design and accessibility standards.
• Proficiency in design tools such as Adobe Creative Suite and web development technologies (HTML, CSS, JavaScript, etc.).