Sr Marketing Specialist

Posted Date 20 Jun 2024

Experience	5 Years	Salary	62316USD
Job Type	Full Time	Company	Volusia County, FL
Job Category	Graphic Designer	Qualification	BS Public Relations
Gender	Both	Last Date	18 Sep
Vacancies	1	Remote	No
Location(s)	Florida , United States

Job Description

The Senior⠀Marketing⠀Specialist⠀position⠀performs⠀advanced,⠀responsible,⠀professional⠀public⠀communications⠀and⠀marketing⠀duties⠀coordinating⠀the⠀development,⠀administration,⠀and⠀release of⠀information⠀regarding⠀a wide⠀range of⠀programs⠀and⠀services⠀to foster⠀and⠀improve⠀media and⠀community⠀information⠀throughout⠀Volusia⠀County and⠀surrounding⠀areas. A⠀key⠀component⠀of this⠀position⠀is the⠀competence⠀and⠀capacity⠀to perform⠀marketing⠀and⠀communications⠀duties, as⠀well as⠀advise and⠀provide⠀feedback

Illustrative Duties

(NOTE: These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.)

Assists⠀and⠀advises⠀county⠀divisions⠀under the⠀guidance⠀and⠀direction⠀of the⠀division⠀director⠀with⠀general⠀marketing⠀and⠀communications⠀needs,⠀which may⠀include⠀preparing⠀news⠀releases;⠀drafting⠀speeches,⠀remarks,⠀talking⠀points,⠀comments;⠀developing⠀public⠀service⠀announcements;⠀coordinating⠀employee⠀recognition,⠀awards,⠀and⠀proclamations;⠀taking⠀photographs;⠀creating⠀pamphlets,⠀posters,⠀banners,⠀and⠀effective⠀social⠀media⠀messages;⠀and/or,⠀performing⠀other⠀related⠀activities.
Provides⠀guidance⠀to⠀entry-level⠀Marketing⠀Specialists⠀on the⠀Community⠀Information⠀Team.
Coordinates⠀and⠀collaborates⠀with the⠀production⠀team to⠀ensure⠀projects⠀are⠀aligned⠀with both⠀the⠀county’s⠀and the⠀assigned⠀Marketing⠀Specialist’s⠀vision to⠀appropriately⠀convey the⠀story in⠀an⠀accurate⠀and timely⠀manner.
Serves⠀as a⠀technical⠀resource⠀for social⠀media, as⠀well as⠀digital &⠀programmatic⠀marketing⠀campaigns⠀when the⠀primary⠀staff⠀assigned⠀to these⠀tasks is⠀not⠀available.
Collaborating⠀with the⠀marketing⠀specialist⠀responsible⠀for the⠀county’s⠀social⠀media⠀accounts,⠀will⠀provides⠀effective⠀strategies⠀to enhance⠀social⠀media⠀messaging⠀efforts by⠀exploring⠀new ways⠀to improve⠀impressions,⠀reach and⠀engagement⠀of⠀messages.
Prepares⠀detailed⠀print⠀specifications⠀and costs,⠀ensures⠀vendors⠀deliver⠀quality⠀work⠀within⠀budget and⠀deadline.
Ensures⠀consistent⠀County⠀branding⠀and⠀integration⠀with⠀online,⠀print and⠀video⠀campaigns.
Respond⠀to and⠀research⠀inquiries⠀and⠀complaints⠀made by⠀residents;⠀coordinates⠀efforts to⠀resolve⠀issues⠀with other⠀internal⠀departments,⠀external⠀agencies,⠀and/or⠀other⠀public⠀entities;⠀conducts⠀follow-up⠀with⠀citizens⠀to⠀determine⠀satisfactory⠀resolution⠀of⠀issues.
Provides⠀assistance⠀to the⠀media;⠀conducts⠀research,⠀coordinates⠀interviews⠀with⠀appropriate⠀County⠀staff or⠀elected⠀officials.
In⠀the⠀absence of⠀the⠀director⠀and/or the⠀activity⠀project⠀manager,⠀may serve⠀as a⠀spokesperson⠀for the⠀County to⠀print,⠀online and⠀television⠀media,⠀responding⠀to media⠀requests⠀for⠀information⠀and⠀interviews.
Coordinates⠀and⠀publicizes⠀special⠀events,⠀public⠀education⠀opportunities,⠀news⠀conferences,⠀meetings,⠀television⠀productions,⠀and/or⠀other⠀public⠀events⠀designed⠀to promote⠀the⠀County.
Acts⠀in a⠀liaison⠀capacity⠀with⠀community⠀leaders,⠀other⠀governmental⠀agencies⠀and⠀communication⠀groups⠀requesting⠀information⠀on⠀government⠀related⠀activities.
Supports⠀other⠀members of⠀the⠀Community⠀Information⠀Division⠀in the⠀performance⠀of their⠀duties as⠀needed.
Manages⠀responsibilities⠀for⠀community⠀outreach⠀activities⠀beyond⠀regular⠀county⠀business⠀hours⠀including⠀extended⠀workdays,⠀evenings,⠀weekends⠀and⠀holidays.
Expected⠀to be⠀on-call⠀and⠀respond to⠀emergency⠀call-outs⠀and⠀participate⠀with⠀emergency⠀activations⠀as a⠀member of⠀the⠀County's⠀emergency⠀management⠀team in⠀accordance⠀with⠀standard.
Attends⠀work on a⠀continuous⠀and⠀regular⠀basis.
May⠀need to⠀work⠀evenings⠀or⠀weekends,⠀on⠀occasion.
Responds⠀to⠀emergency⠀situations.
Must⠀adhere to⠀Federal,⠀State,⠀County,⠀and Local⠀ordinances.
Performs⠀other⠀duties as⠀assigned.

Minimum Requirements

Education⠀and⠀Experience:⠀Bachelor's⠀degree in⠀Public⠀Relations,⠀Marketing,⠀Advertising,⠀Communications⠀or related⠀field, and⠀a minimum⠀of five⠀(5) years⠀of⠀experience⠀in⠀marketing,⠀public⠀relations,⠀advertising,⠀or related⠀field to⠀include⠀experience⠀in⠀audio/visual⠀technology⠀and video⠀program⠀production.

A⠀comparable⠀amount of⠀education,⠀training,⠀or⠀experience⠀may⠀substitute⠀for the⠀minimum⠀qualifications.

License:⠀Must⠀possess⠀and⠀maintain a⠀valid⠀Florida⠀driver’s⠀license.

Knowledge, Skills & Abilities

Demonstrated⠀knowledge,⠀skill, and⠀ability of⠀videography,⠀photography,⠀and basic⠀graphic⠀design⠀suitable⠀for social⠀media.
Knowledge⠀of⠀principles,⠀practices,⠀and⠀effective⠀communication⠀strategies⠀of social⠀media.
Knowledge⠀of⠀practices⠀and⠀principles⠀of public⠀information⠀dissemination;⠀to serve⠀as a⠀public⠀information⠀officer.
Experience⠀in⠀strategic⠀marketing⠀and⠀developing⠀marketing⠀plans/campaigns⠀from⠀initial⠀creation⠀to⠀execution.
Proficiency⠀in⠀marketing⠀research⠀effectiveness⠀through⠀interpreting⠀statistical⠀measurements.
Knowledge⠀of⠀copyright⠀laws⠀applicable⠀to design⠀work and⠀creative⠀properties.
Skilled⠀in and the⠀ability to⠀practice⠀in various⠀production⠀roles:⠀producer,⠀screenwriter,⠀designer,⠀artistry,⠀etc.
Ability⠀to⠀understand⠀and⠀explain⠀technical⠀information⠀to the⠀public and⠀answer⠀questions.
Ability⠀to develop⠀and⠀professionally⠀maintain⠀effective,⠀can-do⠀working⠀relationships⠀within the⠀organization,⠀County⠀Council,⠀and the⠀community.
Knowledge⠀of design⠀color,⠀conceptual⠀thinking,⠀print⠀layout,⠀digital⠀production,⠀and⠀post-production.
Emergency⠀public⠀information⠀procedures⠀and⠀methodologies⠀in a⠀crisis⠀communication⠀environment.
Ability⠀to adhere⠀to⠀deadlines⠀while⠀working on⠀multiple,⠀time-sensitive⠀and⠀diverse⠀projects.
Ability⠀to⠀conceptualize⠀and⠀translate⠀communication⠀needs into⠀video,⠀audio,⠀graphic,⠀print or⠀other⠀products⠀that are⠀thoughtful,⠀highly⠀organized⠀and⠀logical.
Ability⠀to present⠀information⠀to County⠀officials,⠀staff, and⠀public⠀groups.
Skilled⠀in the⠀preparation⠀of⠀speeches⠀and⠀articles⠀for⠀publication⠀and⠀proofread⠀and edit⠀documents.
Ability⠀to⠀exercise⠀independent⠀judgment,⠀work under⠀minimum⠀supervision,⠀and be⠀able to⠀remain⠀calm and⠀function⠀well under⠀stressful⠀conditions.
Skilled⠀in dealing⠀effectively⠀with the⠀public,⠀media and⠀officials⠀in a⠀courteous⠀and⠀tactful⠀manner.
Knowledge⠀of proper⠀English⠀usage,⠀spelling,⠀grammar,⠀punctuation,⠀vocabulary,⠀and⠀sentence⠀structure.
Proficiency⠀in press⠀release⠀writing⠀and⠀Associated⠀Press⠀style.

ADA REQUIREMENTS:

Physical Demands :Ability to⠀perform⠀essential⠀duties and⠀responsibilities,⠀and meet⠀the⠀minimum⠀qualifications.⠀Ability to⠀hear, lift⠀(50 lbs.),⠀stand,⠀grasp,⠀crouch,⠀climb,⠀turn,⠀walk,⠀pick,⠀reach,⠀push,⠀pull;⠀manual⠀dexterity;⠀visual⠀acuity to⠀operate⠀audio/video⠀equipment,⠀peripheral⠀vision.⠀Ability to⠀traverse⠀uneven,⠀broken,⠀and/or wet⠀terrain.⠀Ability to⠀tolerate⠀heights⠀and⠀continuous⠀motion⠀resulting⠀from⠀scaffolding,⠀helicopters,⠀airplanes,⠀boats,⠀auto/trucks.⠀Visual⠀acuity⠀(e.g.⠀depth⠀perception,⠀peripheral⠀vision)⠀necessary⠀to operate⠀a⠀motorized⠀vehicle.

Environmental⠀Demands:⠀Both⠀inside and⠀outside⠀work.⠀Ability to⠀tolerate⠀inclement⠀weather,⠀heat,⠀wind,⠀humidity,⠀odors,⠀cold,⠀dust,⠀noise⠀fumes.⠀Exposure⠀to closed,⠀confined⠀spaces and⠀chemicals.

Mental⠀Demands:⠀Ability to⠀read and⠀comprehend⠀technical⠀and⠀professional⠀manuals⠀and⠀journals;⠀reports,⠀summaries,⠀memos and⠀letters.⠀Ability to⠀perform⠀advanced⠀mathematical⠀functions⠀including⠀statistics⠀and⠀ratios.⠀Analytical⠀ability to⠀devise⠀programs,⠀plans and⠀ideas from⠀statistical⠀information.⠀Ability to⠀speak⠀publicly⠀and⠀extemporaneous,⠀conversant⠀in⠀theories⠀and⠀techniques⠀of⠀discipline.⠀Ability to⠀write⠀pamphlets,⠀brochures,⠀media⠀materials.