Specialist

• Developing⠀content⠀strategy⠀aligned⠀with⠀short,⠀medium-term,⠀and⠀long-term⠀marketing⠀objectives
• Collaborating⠀with the⠀comm,⠀business⠀teams to⠀design,⠀plan and⠀develop⠀site⠀content,⠀style, and⠀layouts
• Developing⠀an⠀editorial⠀calendar⠀and ensure⠀comm,⠀brand⠀teams are⠀on⠀board
• Creating⠀and⠀publishing⠀engaging⠀content
• Editing,⠀proofreading,⠀and⠀improving⠀language
• Liaising⠀with comm⠀team,⠀agencies,⠀and⠀content⠀writers to⠀ensure⠀brand⠀consistency
• Optimizing⠀content⠀according⠀to SEO⠀requirements,⠀working⠀with the⠀digital⠀marketing/SEO⠀specialist
• Using⠀content⠀management⠀systems to⠀analyze⠀website⠀traffic⠀and⠀users’⠀engagement⠀metrics
• Managing⠀content⠀distribution⠀to online⠀channels⠀and social⠀media⠀platforms⠀to⠀increase⠀web⠀traffic⠀through⠀back links⠀etc.
• Ensuring⠀compliance⠀with law⠀(e.g.,⠀copyright⠀and GDPR,⠀data⠀protection)
• Staying⠀up-to-date⠀with⠀developments⠀and⠀generating⠀new ideas⠀to draw⠀audience’s⠀attention
• Executing⠀any other⠀functional⠀duties in⠀the space⠀of social⠀media⠀account⠀management⠀as and⠀when⠀required⠀by the⠀team lead

Profile:

• Bachelor’s⠀degree in⠀Journalism,⠀Marketing⠀or⠀relevant⠀field
• This⠀role is⠀specifically⠀for an⠀Arabic⠀speaker
• Must⠀have⠀excellent⠀English⠀and Arabic⠀writing⠀skills
• Proven⠀work⠀experience⠀as a⠀Content⠀Specialist⠀or a⠀lead
• Hands⠀on⠀experience⠀with MS⠀Office,⠀Concrete⠀5, Content⠀stack or⠀similar⠀platforms
• Basic⠀technical⠀knowledge⠀of HTML⠀and web⠀publishing
• Knowledge⠀of SEO and⠀web⠀traffic⠀metrics
• Familiarity⠀with all⠀major⠀social⠀media⠀platforms⠀(1) social⠀media⠀content⠀calendars⠀for the⠀group⠀handles⠀(2)⠀scheduling⠀and timely⠀deployment⠀of social⠀release⠀and (3)⠀social⠀listening⠀and⠀community⠀management,⠀whilst⠀working⠀with the⠀social⠀media/CRM⠀specialist.
• Attention⠀to⠀detail
• Good⠀organizational⠀and⠀time-management⠀skills
• Managing⠀users and⠀optimizing⠀the⠀digital⠀experience⠀of our⠀users in a⠀CMS
• Strong⠀interpersonal,⠀verbal,⠀and⠀written⠀communication⠀skills