Social Media Marketing

The Social Media Specialist is responsible for executing and managing social media strategies, driving engagement across platforms, and overseeing content development and community management. The role requires collaboration across multiple teams and a deep understanding of social media trends, content styles, and consumer engagement. This is an excellent opportunity for someone passionate about social media and community building, with the ability to manage projects and produce content while interacting with the brand’s community.

Key Responsibilities

• Social Media Calendar Management: Plan, schedule, write, and publish content, contributing to campaign strategies and amplification.
• Content Strategy Development: Help develop organic social content pillars and optimize strategies based on results from community management and reporting.
• Collaboration with Legal Teams: Ensure social content, sweepstakes/contests, and usage meet legal guidelines.
• Reporting & Insights: Deliver monthly and quarterly reports, measure performance, and use KPIs to generate actionable insights.
• Platform Monitoring: Stay updated on platform changes, providing reports on new opportunities, and maintaining communication with platform representatives.
• Cross-functional Collaboration: Work with creative, influencer, PR, brand, legal, and digital teams to ensure content and campaigns are integrated and aligned.

Content Management

• Ideation & Content Creation: Collaborate with creative teams to develop content briefs, review and approve content, and create lo-fi still or video content for social channels.
• User-Generated Content (UGC): Source, curate, and repurpose UGC, ambassador, and fan content.
• Influencer Engagement: Participate in influencer vetting and management, particularly with super fans and nano influencers.
• Content Amplification: Partner with brand and digital teams to develop and execute content amplification plans.

Community Management

• Engage with Community: Proactively respond to consumer inquiries, fostering brand loyalty and engagement.
• VIP & Influencer Engagement: Engage influencers, celebrities, and super fans who interact with the brand.
• Crisis Management: Identify and escalate potential issues or trends, collaborating with internal teams for effective responses.
• Sentiment Tracking: Conduct social listening and track community sentiment, reporting insights to inform brand strategy.
• Consumer Inquiries: Address product questions or complaints in a timely manner, ensuring brand voice consistency.

Real-Time Monitoring & Strategy Adjustments

• Social Listening: Utilize social listening tools to identify opportunities and act on them in real time, ensuring the brand is always in tune with community needs.

Experience and Education Requirements

• Experience: Minimum 2-3 years of social media management experience representing a brand or organization.
• Understanding of Social Media Landscape: Deep knowledge of trends, best practices, and competitive landscape, particularly for platforms like Instagram and TikTok.
• Consumer Knowledge: Fluent in understanding modern consumer preferences and needs.
• Education: Completed Bachelor’s Degree.
• Communication Skills: Exceptional written and verbal communication skills.
• Project Management: Proven ability to manage multiple projects simultaneously while collaborating effectively with cross-functional teams.

Preferred Skills

• Social Media Tools: Experience with social listening, publishing, and content management tools.
• CPG Brand Experience: Familiarity with CPG brands and work with large brands and agencies.
• Creative Thinking: Strong creative and strategic thinking abilities.
• Health & Wellness Interest: Active participation in health, wellness, and movement communities is a plus.
• Content Creation: Comfortable creating content or being on camera.
• Project Management Tools: Willingness to learn and use tools like Monday.com, Airtable, and SharePoint.