Launched⠀in 2015,⠀SOL DE⠀JANEIRO is⠀an⠀award-winning,⠀fast-growing⠀premium⠀global⠀lifestyle⠀beauty⠀brand⠀inspired⠀by the⠀beauty⠀rituals⠀and⠀attitude⠀of the⠀beaches of⠀Rio. Our⠀brand⠀purpose is⠀to spark⠀endless⠀self-celebration⠀and joy⠀through⠀the power⠀and warmth⠀of the⠀Brazilian⠀spirit.⠀This⠀philosophy⠀extends⠀from our⠀products⠀to our⠀corporate⠀culture.⠀We are⠀leaders,⠀permanently⠀inquisitive,⠀category⠀obsessed,⠀incredibly⠀diverse,⠀self-demanding,⠀true team⠀players,⠀and we are⠀all⠀Brazilian⠀in⠀Spirit.
Headquartered⠀in New⠀York and⠀launched⠀as a⠀digitally⠀native⠀brand, we⠀now have⠀teams in⠀Rio,⠀Paris,⠀London and⠀Italy⠀supporting⠀the⠀expansion⠀across the⠀globe.
In⠀the role⠀of Social⠀Media⠀Strategist,⠀you will⠀work⠀closely⠀with the⠀consumer⠀engagement⠀& social⠀content⠀development⠀team to⠀expand our⠀brand's⠀presence⠀onto⠀current⠀and⠀emerging⠀social⠀platforms,⠀with a⠀focus on⠀YouTube,⠀Instagram,⠀Tiktok,⠀Pinterest,⠀and social⠀content⠀marketing.⠀You will⠀play a key⠀role in⠀driving⠀innovation⠀and⠀creating⠀informative⠀and⠀disruptive⠀content⠀and⠀strategies⠀that meet⠀users at⠀different⠀points in⠀the⠀consumer⠀journey.⠀This role⠀sits on⠀the Global⠀Brand⠀Strategy &⠀Consumer⠀Engagement⠀team,⠀delivering⠀global⠀always-on⠀and⠀campaign⠀launch⠀strategies.
This⠀role⠀reports to⠀the⠀Executive⠀Director,⠀Global⠀Brand⠀Strategy &⠀Consumer⠀Engagement⠀and will⠀be⠀responsible⠀for⠀working on⠀strategy⠀and⠀ideation⠀across⠀global⠀social⠀channels.⠀This⠀person⠀deeply⠀understands⠀social⠀entertainment⠀and the⠀future of⠀content⠀consumption.⠀This⠀individual⠀needs to⠀be steeped⠀in culture⠀and able⠀to⠀navigate⠀the social⠀landscape.
Responsibilities:
- Lead the⠀ideation⠀and⠀execution⠀of⠀innovative⠀global⠀social⠀media⠀campaign⠀initiatives⠀that are⠀not only⠀aligned⠀with brand⠀objectives⠀but also⠀have the⠀potential⠀to win⠀industry⠀awards.
- Design⠀strategies⠀that⠀prioritize⠀consumer⠀engagement⠀and⠀interaction,⠀ensuring⠀that⠀analytics⠀and⠀consumer⠀insights⠀inform⠀strategic⠀decisions.
- Lead⠀Global-led⠀Digital⠀Pilot⠀programs⠀(Meta,⠀TikTok,⠀Web3,⠀etc.) to⠀test⠀platform⠀betas,⠀fuel the⠀global⠀funnel,⠀and⠀identify⠀global⠀audience⠀expansions.
- Develop⠀global⠀integrated⠀strategies⠀that⠀leverage⠀both paid⠀and earned⠀media⠀across⠀multiple⠀social⠀platforms,⠀optimizing⠀for⠀consumer⠀engagement⠀& sales⠀metrics.
- Incorporate⠀emerging⠀social⠀media⠀trends and⠀technologies⠀into⠀campaign⠀strategies⠀to keep⠀the brand⠀at the⠀forefront⠀of⠀innovation.
- Collaborate⠀with⠀Consumer⠀Engagement,⠀Social⠀Content,⠀and PR &⠀Influencer⠀teams to⠀help craft⠀evergreen⠀social⠀strategy⠀across⠀YouTube,⠀TikTok,⠀Instagram,⠀Pinterest,⠀and other⠀key⠀platforms,⠀articulating⠀clearly in⠀strategy⠀decks for⠀global and⠀regional⠀team⠀consumption.
- Ideate⠀and pitch⠀innovative⠀organic⠀social⠀content⠀and⠀content⠀franchises⠀that meets⠀users at⠀different⠀points in⠀the⠀consumer⠀journey.
- Facilitate⠀our⠀acceleration⠀of YouTube⠀(quality &⠀frequency⠀of⠀content,⠀livestream,⠀franchises⠀and⠀serialized⠀content,⠀local⠀roll-outs),⠀and⠀further⠀drive⠀reach and⠀engagement⠀KPIs while⠀understanding⠀impact of⠀strategy⠀on lower⠀funnel⠀conversions.
- Analyze⠀performance⠀of social⠀media⠀campaigns⠀and make⠀recommendations⠀for⠀optimization.
- Work⠀in⠀partnership⠀with⠀Social⠀Content⠀team in⠀creation⠀of social⠀content⠀calendar⠀for⠀longterm,⠀always-on⠀global⠀content⠀strategy⠀and⠀cadence,⠀and⠀campaign-specific⠀roll⠀outs.
- Develop⠀dynamic,⠀informative,⠀and fun⠀globally-relevant⠀content⠀themes⠀with a⠀focus on⠀social⠀entertainment,⠀inspiring⠀consumers⠀to share⠀and⠀repurpose⠀content to⠀be a part⠀of the⠀story⠀the
- brand⠀is⠀telling.
- Maintain⠀and⠀strengthen⠀relationships⠀with⠀Social⠀platforms⠀(TikTok,⠀Meta,⠀YouTube,⠀Pinterest,⠀etc.) and⠀agency⠀partners.
- Work⠀with⠀larger⠀Consumer⠀Engagement⠀team and⠀agencies⠀to⠀identify⠀global⠀opportunities⠀for paid⠀marketing.
- Track⠀beauty⠀trends/news⠀with⠀momentum⠀on social⠀media and⠀brainstorm⠀with team⠀new⠀content⠀ideas.
Requirements:
- Minimum of⠀4 years of⠀experience⠀in social⠀media⠀strategy,⠀preferably⠀in an⠀entertainment,⠀beauty⠀brand or⠀agency⠀setting,⠀with a⠀proven⠀track⠀record of⠀developing⠀award-winning⠀campaigns
- Excellent⠀written⠀and verbal⠀communication⠀skills
- Experience⠀working⠀directly⠀with⠀social⠀platform⠀account⠀teams
- Strong⠀proficiency⠀in using⠀social⠀media⠀analytics⠀tools like⠀Google⠀Analytics,⠀Dash⠀Hudson, or⠀similar⠀platforms,⠀with the⠀ability to⠀derive⠀actionable⠀insights⠀from⠀data
- In-depth⠀knowledge⠀of various⠀social⠀media⠀platforms⠀including⠀TikTok,⠀Facebook,⠀Instagram,⠀Twitter,⠀LinkedIn,⠀Pinterest,⠀and⠀emerging⠀platforms
Salary Range
$130,000—$140,000⠀USD
In⠀addition⠀to base⠀salary,⠀this⠀position⠀is⠀eligible⠀for⠀participation⠀in a⠀highly⠀competitive⠀bonus⠀program⠀with the⠀possibility⠀for⠀overachievement⠀based on⠀performance⠀and⠀company⠀results.
The⠀information⠀contained⠀herein is⠀not⠀designed⠀to cover⠀or contain⠀a⠀comprehensive⠀listing of⠀activities,⠀duties or⠀responsibilities⠀that are⠀required⠀of the⠀employee,⠀as these⠀may change⠀or new⠀ones may⠀be⠀assigned⠀at any⠀time.
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