Social Media Specialist

Posted Date 08 Dec 2023



Experience Icon Experience 3 Years Salary Salary 90000USD
Job Type Icon Job Type Full Time Company Company Tesla
Job Category Icon Job Category Media Qualification Icon Qualification BS Media
Gender IconGender Both Date Last Date 31 Jan
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) California , United States

Description Job Description


What to Expect
As Social⠀Media⠀Specialist,⠀you’re⠀responsible⠀for⠀empowering⠀consistent⠀and⠀engaging⠀communication⠀across⠀Tesla’s⠀various⠀social⠀media⠀channels⠀in order⠀to⠀increase⠀brand and⠀product⠀awareness⠀among our⠀existing⠀audience⠀and⠀beyond.
What You’ll Do
  • Strategizing,⠀developing⠀and⠀editing⠀content⠀output on⠀Tesla’s⠀social⠀media⠀channels⠀with main⠀focus on X⠀and⠀Instagram,⠀aligned⠀with⠀overarching⠀company⠀goals⠀(short-term⠀and⠀long-term)
  • Developing⠀ideas to⠀reach new⠀demographics⠀/⠀audiences.⠀Working⠀with⠀copywriters,⠀videographers⠀and⠀designers⠀to ensure⠀content is⠀bold in⠀messaging,⠀visually⠀appealing⠀and in⠀line with⠀Tesla’s⠀brand⠀guidelines⠀(language,⠀tone and⠀message)
  • Implementing⠀external⠀content⠀plans and⠀editorial⠀calendar⠀to support⠀engagement
  • Supporting⠀content⠀strategy⠀on⠀Tesla’s⠀X, YouTube⠀and⠀LinkedIn⠀channels
  • Supporting⠀existing⠀programs⠀and⠀assisting⠀in the⠀development⠀and⠀implementation⠀of new,⠀innovative⠀initiatives⠀to drive⠀conversions
  • Sourcing⠀user-generated⠀content⠀(UGC)⠀across all⠀existing⠀social⠀media⠀platforms⠀for⠀official⠀Tesla⠀channels⠀to⠀repost
  • Developing⠀new⠀initiatives⠀to engage⠀and⠀partner⠀with the⠀Tesla⠀owner⠀community⠀and⠀leverage⠀UGC to⠀amplify⠀owner⠀voices to⠀generate⠀new leads
What You’ll Bring
  • 3-6 years⠀of⠀professional⠀experience⠀in social⠀media⠀management,⠀preferably⠀in the⠀technology⠀industry/working⠀for⠀innovative⠀brands⠀with mass⠀market⠀appeal, or⠀equivalent
  • Ability⠀to⠀strategize,⠀develop,⠀and edit⠀engaging⠀content⠀that⠀aligns⠀with the⠀Tesla⠀brand,⠀specifically⠀on⠀platforms⠀like X,⠀YouTube,⠀and⠀LinkedIn
  • Experience⠀working⠀with⠀copywriters,⠀videographers,⠀designers,⠀and⠀cross-functional⠀teams to⠀create⠀visually⠀appealing⠀content
  • Ability⠀to manage⠀and track⠀multiple⠀ongoing⠀projects⠀simultaneously
  • Basic⠀understanding⠀of design⠀tools such⠀as Adobe⠀Photoshop,⠀Illustrator,⠀or⠀equivalent⠀to ensure⠀visual⠀appeal
  • A⠀high⠀degree of⠀ownership⠀and⠀responsibility⠀towards⠀the⠀brand’s⠀voice and⠀image
  • Excellent⠀verbal and⠀written⠀communication⠀skills⠀with⠀flexibility⠀to adapt⠀to⠀fast-paced⠀changes/dynamic⠀work⠀environment
  • Familiarity⠀with⠀Tesla’s⠀products⠀and brand⠀image⠀would be a⠀plus

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