Social Marketing and Content Strategy Manager

Posted Date 16 Apr 2024

Experience	3 Years	Salary	146000USD - 162500USD
Job Type	Full Time	Company	Ralph Lauren
Job Category	Digital Marketing	Qualification	BS Marketing
Gender	Both	Last Date	15 Jul
Vacancies	1	Remote	No
Location(s)	New York , United States

Job Description

Ralph⠀Lauren⠀Corporation⠀(NYSE:RL)⠀is a⠀global⠀leader in⠀the⠀design,⠀marketing⠀and⠀distribution⠀of premium⠀lifestyle⠀products⠀in five⠀categories:⠀apparel,⠀accessories,⠀home,⠀fragrances,⠀and⠀hospitality.⠀For more⠀than 50⠀years,⠀Ralph⠀Lauren's⠀reputation⠀and⠀distinctive⠀image have⠀been⠀consistently⠀developed⠀across an⠀expanding⠀number of⠀products,⠀brands and⠀international⠀markets.⠀The⠀Company's⠀brand⠀names,⠀which⠀include⠀Ralph⠀Lauren,⠀Ralph⠀Lauren⠀Collection,⠀Ralph⠀Lauren⠀Purple⠀Label,⠀Polo Ralph⠀Lauren,⠀Double RL,⠀Lauren⠀Ralph⠀Lauren,⠀Polo Ralph⠀Lauren⠀Children,⠀Chaps,⠀among⠀others,⠀constitute⠀one of the⠀world's⠀most⠀widely⠀recognized⠀families⠀of⠀consumer⠀brands.

At⠀Ralph⠀Lauren, we⠀unite and⠀inspire⠀the⠀communities⠀within our⠀company as⠀well as⠀those in⠀which we⠀serve by⠀amplifying⠀voices and⠀perspectives⠀to create⠀a culture⠀of⠀belonging,⠀ensuring⠀inclusion,⠀and⠀fairness⠀for all.⠀We foster⠀a culture⠀of⠀inclusion⠀through:⠀Talent,⠀Education⠀&⠀Communication,⠀Employee⠀Groups and⠀Celebration.

Position⠀Overview

The⠀Manager of⠀Content⠀Strategy⠀will be⠀responsible⠀for⠀building⠀and⠀integrating⠀content⠀strategies⠀across the⠀Ralph⠀Lauren⠀ecosystem⠀of digital⠀platforms⠀for⠀Sports, C⠀& S and⠀Web 3⠀projects.⠀The⠀strategies⠀should⠀drive⠀follower⠀growth,⠀engagement⠀and⠀purchase⠀intent and⠀will be⠀implemented⠀across⠀digital⠀channels.⠀The⠀Manager⠀will be⠀responsible⠀for⠀collaborating⠀with⠀multiple⠀key⠀stakeholders⠀and will⠀deliver a⠀consistent⠀plan⠀across⠀global⠀digital⠀channels.⠀Success in⠀the role⠀will come⠀from⠀developing⠀a strong⠀knowledge⠀of social⠀media best⠀practices,⠀ideating⠀best-in-class⠀storytelling,⠀possessing⠀a strong⠀grasp of⠀the⠀competitive⠀landscape⠀of luxury,⠀fashion⠀and⠀lifestyle⠀on social,⠀and⠀demonstrating⠀creativity⠀in⠀strategizing⠀and⠀ideating⠀social-first⠀content in⠀a dynamic⠀way.

Essential Duties & Responsibilities

The⠀Manager⠀Digital⠀Content⠀Strategy⠀will be⠀responsible⠀for the⠀planning⠀and⠀implementing⠀of content⠀strategies⠀across⠀Ralph⠀Lauren⠀digital⠀platforms⠀for⠀Sports, C⠀& S and⠀Web⠀3.
They⠀will also⠀be⠀responsible⠀for⠀assisting⠀the⠀director⠀of Home on⠀publishing⠀and⠀reporting⠀on the⠀Home⠀handle.
Serve⠀as a⠀digital⠀expert⠀across⠀Ralph⠀Lauren’s⠀owned and⠀social⠀channels,⠀understanding⠀user⠀behavior,⠀user⠀journeys,⠀and⠀platform⠀evolution⠀to acquire⠀and engage⠀existing⠀and new⠀users⠀across the⠀network.
Assist⠀in the⠀planning⠀and⠀execution⠀of digital⠀content⠀strategies⠀across all⠀digital⠀platforms.
Deliver⠀innovative,⠀brand⠀elevating⠀content to⠀support⠀key⠀strategic⠀initiatives⠀across⠀owned,⠀earned,⠀paid, and⠀shared⠀channels.
Leverage⠀defined⠀content⠀types and⠀priority⠀platforms⠀to support⠀seasonal,⠀product⠀storytelling⠀and⠀marketing⠀campaigns⠀needed to⠀create⠀original⠀content⠀that⠀supports⠀RL's⠀financial,⠀brand and⠀marketing⠀objectives.
Maintain⠀the⠀storytelling⠀&⠀publishing⠀cadence to⠀support⠀audience⠀growth in⠀support of⠀key⠀strategic⠀initiatives⠀across⠀owned,⠀earned,⠀paid, and⠀shared⠀channels.
Collaborate⠀with⠀design,⠀aligning⠀on⠀seasonal⠀storytelling⠀and⠀digital⠀content⠀needs,⠀gaining⠀approvals⠀and⠀sharing⠀results.
Oversee⠀quality⠀control,⠀brand⠀elevation⠀and final⠀production⠀of digital⠀content⠀with the⠀regional⠀teams.
Define⠀KPIs,⠀collect⠀results,⠀analyze⠀performance,⠀develop⠀key⠀actions,⠀which will⠀drive⠀future⠀strategies⠀and⠀executions,⠀and⠀communicate⠀results to⠀cross-functional⠀teams.

Experience, Skills & Knowledge

Ability to⠀build⠀productive⠀relationships⠀with key⠀partners⠀to provide⠀influence⠀and ensure⠀profitable⠀action is⠀taken to⠀improve⠀customer⠀experiences.
Digital⠀curiosity⠀and⠀passion to⠀learn new,⠀rapidly⠀evolving⠀platforms.
Ability⠀to partner⠀effectively⠀with a⠀variety of⠀stakeholders⠀at⠀different⠀levels.
Strong⠀attention⠀to detail⠀with⠀exemplary⠀analytical⠀capabilities.
Ability,⠀willingness⠀and⠀passion⠀for⠀serving as⠀our⠀customers’⠀advocate.
Understanding⠀of and⠀interest⠀in⠀business⠀financials,⠀ROI &⠀profitability.
Demonstrate⠀critical⠀thinking⠀skills⠀with an⠀ability to⠀make⠀decisions⠀for the⠀business.
Team-player;⠀ability to⠀work with⠀all⠀business⠀divisions⠀in a⠀proactive⠀manner⠀while⠀driving⠀results.
Adapts⠀easily to⠀changing⠀situations⠀and⠀demonstrates⠀flexibility⠀in⠀juggling⠀priorities.