Social Creative

Posted Date 16 Mar 2024



Experience Icon Experience 8 Years Salary Salary 180000USD - 190000USD
Job Type Icon Job Type Full Time Company Company David Yurman
Job Category Icon Job Category Art Directors Qualification Icon Qualification BS Social Media
Gender IconGender Both Date Last Date 14 Jun
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) New York , United States

Description Job Description


David⠀Yurman is⠀a⠀celebrated⠀American⠀jewelry⠀company⠀founded in⠀New York⠀by David⠀Yurman, a⠀sculptor,⠀and his⠀wife,⠀Sybil, a⠀painter⠀and⠀ceramicist.⠀When the⠀artists⠀began⠀collaborating,⠀their goal⠀was simply⠀to make⠀beautiful⠀objects to⠀wear. Led⠀today by⠀their son⠀Evan,⠀David⠀Yurman⠀creates⠀timeless,⠀yet⠀contemporary⠀collections⠀for women⠀and men⠀defined by⠀inspiration,⠀innovation,⠀consummate⠀craftsmanship⠀and cable⠀– the⠀brand’s⠀artistic⠀signature.⠀David⠀Yurman⠀collections⠀are⠀available⠀at 50⠀retail⠀stores⠀throughout⠀the United⠀States,⠀Canada,⠀Hong Kong⠀and France⠀and at⠀over 300⠀locations⠀worldwide,⠀through⠀their⠀exclusive⠀authorized⠀fine⠀jewelry⠀and⠀timepiece⠀network of⠀retailers.
Job⠀Description
With⠀a deep⠀understanding⠀of⠀foundational⠀brand⠀pillars,⠀marketing⠀objectives,⠀and the⠀creative⠀direction⠀the Senior⠀Director,⠀Social⠀Creative⠀is⠀responsible⠀for⠀creating⠀compelling,⠀targeted,⠀relevant⠀and⠀elevated⠀content⠀that both⠀educates⠀and⠀entertains,⠀surprises,⠀and⠀ultimately⠀drives⠀consumer⠀engagement⠀across all⠀social &⠀digital⠀media,⠀while⠀meeting⠀the⠀standards⠀of a⠀luxury⠀brand. The⠀Senior⠀Director,⠀Social⠀Creative⠀needs to⠀have a⠀deep⠀understating⠀of the⠀social⠀world in⠀all its⠀iterations⠀and be⠀inspired⠀by the⠀possibilities⠀that⠀emerge⠀from⠀collaboration⠀between⠀storytelling,⠀design and⠀technology.⠀This⠀position⠀will⠀collaborate⠀with⠀brand,⠀e-commerce,⠀visual and⠀merchandising⠀and⠀marketing⠀teams to⠀ensure⠀that the⠀work is⠀part of a⠀360 &⠀compelling⠀integrated⠀program⠀and is⠀strategically⠀aligned⠀with⠀corporate⠀goals.⠀Excellence⠀and⠀refinement⠀of⠀execution⠀is a key⠀element of⠀this⠀position⠀– we⠀need to⠀merge⠀smart⠀ideas with⠀best-in-class⠀social⠀execution⠀– that⠀lives up⠀to the⠀luxury⠀standards⠀that DY⠀requires.⠀The work⠀also need⠀to live⠀under the⠀360⠀umbrella⠀and is⠀specific⠀and⠀targeted⠀to the⠀channels⠀we show up⠀in.
Responsibilities:
  • Develop &⠀consistently⠀optimize a⠀best-in-class⠀Social⠀Media⠀strategy⠀that⠀evolves⠀the⠀creative⠀positioning⠀& identity⠀of the⠀David⠀Yurman⠀brand to⠀new⠀digitally⠀native⠀audiences⠀across⠀multiple⠀social /⠀digital⠀channels⠀including⠀Instagram,⠀Tik-Tok,⠀Facebook,⠀YouTube,⠀LinkedIn,⠀Twitter &⠀consult on⠀Weibo,⠀WeChat &⠀RedBook⠀with local⠀agency.
    Have⠀a deep⠀understanding⠀of micro &⠀macro⠀influencer⠀marketing⠀strategies⠀across on⠀& off⠀handles.
    In⠀partnership⠀with the⠀Social⠀Media⠀Marketing⠀team⠀develop⠀compelling⠀static &⠀video⠀content⠀ideas and⠀identify⠀creative⠀collaborators⠀for all⠀social⠀media⠀needs.
    Collaborate⠀with⠀Marketing⠀to plan⠀the social⠀calendar⠀for all⠀forward⠀looking⠀360⠀campaigns⠀to align⠀with the⠀cadence of⠀brand &⠀product⠀storytelling.
    Liaise⠀with⠀marketing⠀leads to⠀gain an⠀understanding⠀of all⠀KPI’s to⠀assess⠀success of⠀all⠀digital⠀creative.⠀Distill⠀key⠀learnings⠀and⠀implement⠀in all⠀go-forward⠀creative⠀to⠀heighten⠀the impact⠀of digital⠀creative.
    Partner⠀with all⠀senior⠀leaders of⠀the⠀creative⠀team to⠀develop⠀best-in-class⠀/⠀breakthrough⠀text &⠀graphic⠀treatments⠀that⠀elevate &⠀enhance⠀all social⠀media⠀posts &⠀the look &⠀feel of⠀all⠀digital⠀media⠀marketing⠀placements.
    Lead⠀the social⠀creative⠀team to⠀ensure⠀strategic⠀Art⠀Direction⠀across all⠀social &⠀digital⠀media⠀shoots is⠀managed⠀from⠀conception⠀to⠀delivery &⠀interpreted⠀across⠀various⠀audiences⠀across the⠀platforms.
    In⠀collaboration⠀with the⠀Media⠀team,⠀oversee⠀digital⠀media⠀concepts,⠀layouts &⠀design.
    Employ⠀resourceful,⠀creative⠀thinking⠀and an⠀ability to⠀anticipate⠀business⠀needs with⠀the⠀expectation⠀to work 5+⠀months in⠀advance of⠀creative⠀deployment,⠀while⠀remaining⠀flexible⠀to⠀implement⠀in-moment⠀changes to⠀content⠀calendar⠀or⠀creative⠀execution.
    Possess⠀an⠀elevated⠀taste⠀level and⠀an⠀understanding⠀of how to⠀position a⠀luxury⠀brand in⠀the⠀digital⠀space.
    Remain⠀current on⠀emerging⠀trends in⠀digital⠀branded⠀entertainment⠀and⠀technology,⠀to bring⠀consistently⠀fresh⠀thinking⠀and⠀“state⠀of the⠀art”⠀innovations.
Qualifications:
  • Bachelor’s⠀degree in⠀related⠀field⠀required.
    8+⠀years of⠀social &⠀media⠀design &⠀strategy⠀in the⠀luxury⠀digital⠀space.
    3+⠀years of⠀on-set⠀experience.
    Innate⠀understanding⠀of Social⠀& Digital⠀Media⠀including⠀implementation⠀across⠀platforms.
    Superior⠀knowledge⠀of⠀elevating⠀luxury⠀social⠀content:⠀Photographer/DOP,⠀hair,⠀makeup,⠀styling,⠀video and⠀still⠀postproduction.
    Expert⠀knowledge⠀of⠀typography,⠀color,⠀usability,⠀layout,⠀production,⠀and other⠀design⠀principles.
    Ability⠀to balance⠀creative⠀and⠀conceptual⠀thinking⠀with⠀sensitivity⠀to⠀user-centric⠀design and⠀experience⠀whilst⠀considering⠀digital⠀marketing⠀best⠀practices⠀and⠀creative⠀excellence.
    Strong⠀ability to⠀prioritize⠀tasks and⠀work both⠀independently⠀and as⠀part of a⠀team.
    Detail⠀oriented,⠀efficient,⠀organized,⠀self-starter,⠀highly⠀productive⠀and⠀collaborative⠀approach⠀to⠀work.
    Superior⠀knowledge⠀and skills⠀with Adobe⠀CS⠀Suite.
    Monday.com⠀–⠀Project⠀Management⠀Tool⠀experience⠀preferred.

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