David⠀Yurman is⠀a⠀celebrated⠀American⠀jewelry⠀company⠀founded in⠀New York⠀by David⠀Yurman, a⠀sculptor,⠀and his⠀wife,⠀Sybil, a⠀painter⠀and⠀ceramicist.⠀When the⠀artists⠀began⠀collaborating,⠀their goal⠀was simply⠀to make⠀beautiful⠀objects to⠀wear. Led⠀today by⠀their son⠀Evan,⠀David⠀Yurman⠀creates⠀timeless,⠀yet⠀contemporary⠀collections⠀for women⠀and men⠀defined by⠀inspiration,⠀innovation,⠀consummate⠀craftsmanship⠀and cable⠀– the⠀brand’s⠀artistic⠀signature.⠀David⠀Yurman⠀collections⠀are⠀available⠀at 50⠀retail⠀stores⠀throughout⠀the United⠀States,⠀Canada,⠀Hong Kong⠀and France⠀and at⠀over 300⠀locations⠀worldwide,⠀through⠀their⠀exclusive⠀authorized⠀fine⠀jewelry⠀and⠀timepiece⠀network of⠀retailers.
Job⠀Description
With⠀a deep⠀understanding⠀of⠀foundational⠀brand⠀pillars,⠀marketing⠀objectives,⠀and the⠀creative⠀direction⠀the Senior⠀Director,⠀Social⠀Creative⠀is⠀responsible⠀for⠀creating⠀compelling,⠀targeted,⠀relevant⠀and⠀elevated⠀content⠀that both⠀educates⠀and⠀entertains,⠀surprises,⠀and⠀ultimately⠀drives⠀consumer⠀engagement⠀across all⠀social &⠀digital⠀media,⠀while⠀meeting⠀the⠀standards⠀of a⠀luxury⠀brand. The⠀Senior⠀Director,⠀Social⠀Creative⠀needs to⠀have a⠀deep⠀understating⠀of the⠀social⠀world in⠀all its⠀iterations⠀and be⠀inspired⠀by the⠀possibilities⠀that⠀emerge⠀from⠀collaboration⠀between⠀storytelling,⠀design and⠀technology.⠀This⠀position⠀will⠀collaborate⠀with⠀brand,⠀e-commerce,⠀visual and⠀merchandising⠀and⠀marketing⠀teams to⠀ensure⠀that the⠀work is⠀part of a⠀360 &⠀compelling⠀integrated⠀program⠀and is⠀strategically⠀aligned⠀with⠀corporate⠀goals.⠀Excellence⠀and⠀refinement⠀of⠀execution⠀is a key⠀element of⠀this⠀position⠀– we⠀need to⠀merge⠀smart⠀ideas with⠀best-in-class⠀social⠀execution⠀– that⠀lives up⠀to the⠀luxury⠀standards⠀that DY⠀requires.⠀The work⠀also need⠀to live⠀under the⠀360⠀umbrella⠀and is⠀specific⠀and⠀targeted⠀to the⠀channels⠀we show up⠀in.
Responsibilities:
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Develop &⠀consistently⠀optimize a⠀best-in-class⠀Social⠀Media⠀strategy⠀that⠀evolves⠀the⠀creative⠀positioning⠀& identity⠀of the⠀David⠀Yurman⠀brand to⠀new⠀digitally⠀native⠀audiences⠀across⠀multiple⠀social /⠀digital⠀channels⠀including⠀Instagram,⠀Tik-Tok,⠀Facebook,⠀YouTube,⠀LinkedIn,⠀Twitter &⠀consult on⠀Weibo,⠀WeChat &⠀RedBook⠀with local⠀agency.
Have⠀a deep⠀understanding⠀of micro &⠀macro⠀influencer⠀marketing⠀strategies⠀across on⠀& off⠀handles.
In⠀partnership⠀with the⠀Social⠀Media⠀Marketing⠀team⠀develop⠀compelling⠀static &⠀video⠀content⠀ideas and⠀identify⠀creative⠀collaborators⠀for all⠀social⠀media⠀needs.
Collaborate⠀with⠀Marketing⠀to plan⠀the social⠀calendar⠀for all⠀forward⠀looking⠀360⠀campaigns⠀to align⠀with the⠀cadence of⠀brand &⠀product⠀storytelling.
Liaise⠀with⠀marketing⠀leads to⠀gain an⠀understanding⠀of all⠀KPI’s to⠀assess⠀success of⠀all⠀digital⠀creative.⠀Distill⠀key⠀learnings⠀and⠀implement⠀in all⠀go-forward⠀creative⠀to⠀heighten⠀the impact⠀of digital⠀creative.
Partner⠀with all⠀senior⠀leaders of⠀the⠀creative⠀team to⠀develop⠀best-in-class⠀/⠀breakthrough⠀text &⠀graphic⠀treatments⠀that⠀elevate &⠀enhance⠀all social⠀media⠀posts &⠀the look &⠀feel of⠀all⠀digital⠀media⠀marketing⠀placements.
Lead⠀the social⠀creative⠀team to⠀ensure⠀strategic⠀Art⠀Direction⠀across all⠀social &⠀digital⠀media⠀shoots is⠀managed⠀from⠀conception⠀to⠀delivery &⠀interpreted⠀across⠀various⠀audiences⠀across the⠀platforms.
In⠀collaboration⠀with the⠀Media⠀team,⠀oversee⠀digital⠀media⠀concepts,⠀layouts &⠀design.
Employ⠀resourceful,⠀creative⠀thinking⠀and an⠀ability to⠀anticipate⠀business⠀needs with⠀the⠀expectation⠀to work 5+⠀months in⠀advance of⠀creative⠀deployment,⠀while⠀remaining⠀flexible⠀to⠀implement⠀in-moment⠀changes to⠀content⠀calendar⠀or⠀creative⠀execution.
Possess⠀an⠀elevated⠀taste⠀level and⠀an⠀understanding⠀of how to⠀position a⠀luxury⠀brand in⠀the⠀digital⠀space.
Remain⠀current on⠀emerging⠀trends in⠀digital⠀branded⠀entertainment⠀and⠀technology,⠀to bring⠀consistently⠀fresh⠀thinking⠀and⠀“state⠀of the⠀art”⠀innovations.
Qualifications:
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Bachelor’s⠀degree in⠀related⠀field⠀required.
8+⠀years of⠀social &⠀media⠀design &⠀strategy⠀in the⠀luxury⠀digital⠀space.
3+⠀years of⠀on-set⠀experience.
Innate⠀understanding⠀of Social⠀& Digital⠀Media⠀including⠀implementation⠀across⠀platforms.
Superior⠀knowledge⠀of⠀elevating⠀luxury⠀social⠀content:⠀Photographer/DOP,⠀hair,⠀makeup,⠀styling,⠀video and⠀still⠀postproduction.
Expert⠀knowledge⠀of⠀typography,⠀color,⠀usability,⠀layout,⠀production,⠀and other⠀design⠀principles.
Ability⠀to balance⠀creative⠀and⠀conceptual⠀thinking⠀with⠀sensitivity⠀to⠀user-centric⠀design and⠀experience⠀whilst⠀considering⠀digital⠀marketing⠀best⠀practices⠀and⠀creative⠀excellence.
Strong⠀ability to⠀prioritize⠀tasks and⠀work both⠀independently⠀and as⠀part of a⠀team.
Detail⠀oriented,⠀efficient,⠀organized,⠀self-starter,⠀highly⠀productive⠀and⠀collaborative⠀approach⠀to⠀work.
Superior⠀knowledge⠀and skills⠀with Adobe⠀CS⠀Suite.
Monday.com⠀–⠀Project⠀Management⠀Tool⠀experience⠀preferred.