Senior Analyst ECommerce and Digital Marketing

Posted Date 14 Feb 2024



Experience Icon Experience 3 Years Salary Salary 56000USD
Job Type Icon Job Type Full Time Company Company Ansell
Job Category Icon Job Category Digital Marketing Qualification Icon Qualification BS Engineering
Gender IconGender Both Date Last Date 14 May
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) New Jersey , United States

Description Job Description


Ansell is⠀a leading⠀global⠀provider⠀of⠀protection⠀solutions⠀designed,⠀developed,⠀and⠀manufactured⠀to meet⠀the⠀ever-changing⠀needs and⠀demands of⠀our⠀markets⠀and⠀industries.⠀Protection⠀is our⠀primary⠀concern as⠀millions⠀of people⠀around the⠀world⠀depend on⠀Ansell in⠀their⠀professional⠀and⠀personal⠀lives.⠀Driven by⠀passion⠀and⠀ambition,⠀we have⠀developed⠀a⠀comprehensive⠀strategy⠀to change⠀our⠀business⠀and build⠀a more⠀sustainable⠀future. We⠀have⠀declared⠀sustainability⠀as the⠀foundation⠀of a new⠀purpose⠀fully⠀integrated⠀into our⠀business⠀strategy⠀at Ansell:⠀Thinking⠀of People⠀and Planet⠀First.⠀Ansell’s⠀vision is⠀heavily⠀focused on⠀Diversity,⠀Equity,⠀and⠀Inclusion⠀to create⠀safe⠀spaces⠀where⠀diverse⠀perspectives⠀are valued⠀alongside⠀individual⠀contributions.⠀It is our⠀view that⠀togetherness⠀prevails⠀over⠀individuality.⠀Ansell’s⠀purpose is⠀protection⠀in every⠀way! Come⠀join a⠀trusted⠀market⠀leader!

What will you get from Ansell?
  • Competitive⠀compensation⠀plan, base⠀salary,⠀and annual⠀incentive
  • Health⠀Benefits:⠀medical,⠀dental,⠀vision,⠀short term⠀and long-⠀term⠀disability⠀and⠀wellness⠀programs
  • 401-k⠀plan with⠀company⠀match
  • Paid⠀time off⠀(vacation,⠀sick and⠀personal⠀days) 12⠀paid⠀holidays
  • Continuing⠀Education⠀Reimbursement
  • Flexible⠀and hybrid⠀work⠀model
  • Summer⠀Friday’s
  • Regional⠀Diversity,⠀Equity &⠀Inclusion⠀committees
  • Green⠀office⠀concept
  • Collaborative⠀and⠀Innovative⠀work⠀environment
Specific responsibilities include:
Ansell is⠀a world⠀leader in⠀providing⠀superior⠀health and⠀safety⠀protection⠀solutions⠀that⠀enhance⠀human⠀well-being.⠀Our⠀commitment⠀to⠀delivering⠀exceptional⠀products⠀and⠀services⠀to⠀customers⠀spans both⠀physical⠀and⠀digital⠀channels.⠀As we⠀continue⠀to expand⠀our⠀omnichannel⠀presence,⠀including⠀digital⠀and⠀ecommerce⠀platforms,⠀we are⠀seeking a⠀talented⠀Senior⠀Analyst of⠀eCommerce⠀& Digital⠀Marketing⠀to join⠀our team.⠀This role⠀plays a⠀pivotal⠀role in⠀driving⠀the data⠀insight⠀generation⠀efforts to⠀improve⠀customer⠀experience,⠀drive⠀revenue⠀growth and⠀profitability⠀on⠀Ansell’s⠀digital⠀platforms.
  • Strong⠀understanding⠀of⠀marketplace⠀businesses,⠀ecommerce⠀platform &⠀data⠀metrics⠀(leading⠀and⠀lagging⠀sales and⠀marketing⠀indicators),⠀to drive⠀business⠀goals
  • CPG⠀retail⠀background
  • Fluency⠀in⠀essential⠀marketplace⠀tools such⠀as Amazon⠀Seller⠀central,⠀Stackline/Similarweb,⠀SEO⠀optimization⠀tools,⠀Reputation⠀and price⠀tracking⠀tools
  • Well⠀versed in⠀Google⠀Analytics⠀(GA4),⠀Marketo or⠀similar⠀marketing⠀automation⠀platforms⠀and a⠀digital⠀experience⠀intelligence⠀platform⠀(such as⠀Fullstory⠀or⠀Mixpanel⠀or⠀Amplitude)

What would this role look like in detail?
  • Optimize⠀our⠀digital⠀and⠀ecommerce⠀strategies⠀across⠀various⠀channels,⠀including⠀marketplaces,⠀Ansell⠀webstore,⠀and⠀digital⠀marketing⠀platforms.
  • Omnichannel⠀Insights:⠀Independently⠀provide⠀data-driven⠀insights⠀that meet⠀the⠀diverse⠀needs of⠀stakeholders,⠀including⠀regional⠀marketing⠀teams and⠀ecommerce⠀business⠀owners⠀across all⠀channels,⠀ensuring a⠀seamless⠀omnichannel⠀experience.
  • Customer⠀Insights:⠀Understand⠀customer⠀segments,⠀order⠀metrics,⠀marketing,⠀and⠀visitor⠀engagement⠀metrics to⠀provide⠀insights⠀that⠀influence⠀decision-making⠀across⠀digital,⠀marketing,⠀and sales⠀functions.
  • Marketing⠀Impact⠀Analysis:⠀Evaluate⠀the impact⠀of⠀marketing⠀activations,⠀including⠀email⠀campaigns⠀and paid⠀media⠀efforts,⠀on⠀customer⠀acquisition⠀and⠀retention⠀for our⠀webstore⠀and⠀physical⠀stores,⠀using data⠀from⠀platforms⠀like⠀Google⠀Analytics,⠀Fullstory,⠀Marketo,⠀Salesforce,⠀and⠀others.
  • Omnichannel⠀Optimization:⠀Analyze⠀customer⠀engagement⠀across all⠀ecommerce⠀&⠀marketing⠀channels⠀to inform⠀feature⠀development⠀and⠀improvements,⠀aiming to⠀enhance⠀the⠀Average⠀Order⠀Value⠀(AOV),⠀Conversion⠀Rate, and⠀overall⠀customer⠀experience⠀in an⠀omnichannel⠀context.
  • Performance⠀Metrics:⠀Define⠀relevant⠀metrics to⠀assess⠀business⠀performance⠀across all⠀channels,⠀conduct⠀in-depth⠀analyses,⠀and create⠀dashboards⠀and⠀reports⠀for⠀presentation⠀to key⠀business⠀stakeholders,⠀including⠀commercial,⠀marketing,⠀and⠀product⠀leaders.
  • Omnichannel⠀Sales⠀Analysis:⠀Analyze⠀sales data⠀within⠀internal⠀Ansell⠀systems⠀and⠀external⠀vendor⠀platforms⠀to track⠀sales⠀across all⠀channels,⠀identifying⠀key⠀drivers of⠀performance.⠀Conduct⠀competitor⠀benchmarking⠀and⠀category⠀analyses⠀to uncover⠀omnichannel⠀growth⠀opportunities.
  • Tech⠀Stack⠀Proficiency:⠀Rapidly⠀gain⠀expertise⠀in our⠀tech stack⠀and data⠀ecosystem,⠀which⠀includes:
  • Web⠀Analytics:⠀Mastery of⠀Google⠀Analytics⠀for⠀in-depth⠀website⠀performance⠀analysis.
  • Customer⠀Relationship⠀Management⠀(CRM):⠀Utilize⠀Salesforce⠀for⠀customer⠀data⠀management⠀and⠀analysis.
  • Marketing⠀Automation:⠀Leverage⠀Marketo⠀for⠀campaign⠀performance⠀measurement.
  • User⠀Behavior⠀Tracking:⠀Utilize⠀Fullstory⠀for⠀comprehensive⠀user⠀journey⠀analysis.
  • Market⠀Intelligence:⠀Utilize⠀Stackline⠀& other⠀tools and⠀internal⠀Ansell⠀Sales⠀transaction⠀and other⠀data⠀available⠀in the⠀Data Lake⠀for market⠀insights⠀and sales⠀performance⠀tracking
  • Stakeholder⠀Communication:⠀Present⠀ecommerce⠀performance⠀insights⠀and key⠀metrics to⠀various⠀stakeholders,⠀including⠀regional⠀and⠀executive⠀leadership⠀teams,⠀ensuring⠀alignment⠀with our⠀omnichannel⠀strategy.
  • Campaign⠀Analysis:⠀Collaborate⠀with⠀Digital,⠀Marketing⠀Automation,⠀and⠀Salesforce⠀teams to⠀develop a⠀process⠀and⠀template⠀for⠀analyzing⠀campaign⠀performance⠀across⠀paid⠀digital⠀media and⠀email⠀campaigns,⠀considering⠀both⠀online and⠀in-store⠀impacts.⠀Propose⠀omnichannel⠀product⠀recommendations⠀to enhance⠀conversion.
  • Data⠀Integrity:⠀Ensure⠀data⠀accuracy⠀across all⠀channels,⠀perform⠀data⠀validation,⠀and⠀address⠀any data⠀integrity⠀issues⠀promptly.
  • Collaboration:⠀Collaborate⠀closely⠀with⠀internal⠀teams such⠀as IT,⠀digital,⠀marketing,⠀and data⠀analytics,⠀as well as⠀external⠀partners⠀in the⠀ecommerce⠀data and⠀analytics⠀space, to⠀enhance⠀measurement⠀and⠀tracking⠀capabilities⠀for our⠀omnichannel⠀operations.
  • Process⠀Improvement:⠀Lead⠀cross-functional⠀efforts⠀across⠀ecommerce,⠀IT, and⠀external⠀vendor⠀teams to⠀enhance⠀the data⠀capture⠀and⠀quality⠀processes⠀for all⠀channels⠀within our⠀omnichannel⠀strategy.
  • Automation:⠀Drive the⠀automation⠀of⠀insights⠀generation⠀across⠀different⠀data⠀platforms⠀in⠀collaboration⠀with the⠀IT teams,⠀ensuring⠀that the⠀insights⠀are⠀applied⠀consistently⠀across all⠀channels.
  • Vendor⠀Management:⠀Manage and⠀lead⠀communication⠀with⠀external⠀partners,⠀including⠀marketing⠀agencies⠀and data⠀vendors,⠀to support⠀our⠀omnichannel⠀initiatives.
What will you bring to Ansell?
  • Bachelor’s⠀degree⠀required⠀in any⠀quantitative⠀or⠀technical⠀discipline⠀such as⠀Engineering,⠀Data⠀Science,⠀Computer⠀Science
  • Proven⠀experience⠀(minimum 3⠀years) in⠀digital⠀and⠀ecommerce⠀analytics,⠀with a⠀focus on⠀optimizing⠀omnichannel⠀strategies,⠀preferably⠀in a⠀similar⠀role
  • Effective⠀oral and⠀written⠀communication⠀skills
  • Strong⠀attention⠀to detail,⠀with a⠀quality-focused⠀mindset
  • Demonstrated⠀ability in⠀learning⠀new⠀reporting⠀or BI⠀tools such⠀as⠀PowerBI
  • Fluency⠀in⠀programming⠀languages⠀such as⠀SQL⠀(Python⠀– is a⠀plus)
  • Strong⠀understanding⠀of⠀Salesforce⠀applications⠀including⠀Lightning⠀commerce⠀platform
Our⠀Commitment⠀to⠀Diversity⠀Equity and⠀Inclusion:
When⠀we say⠀that⠀everyone⠀deserves⠀to belong,⠀feel⠀included⠀and⠀empowered⠀at work,⠀it's not⠀just⠀words. We⠀want⠀applicants⠀to know⠀that we⠀are⠀sensitive⠀and⠀thoughtful⠀and⠀provide an⠀inclusive⠀environment⠀that will⠀consider⠀all,⠀regardless⠀of age,⠀gender,⠀background,⠀disability,⠀veteran⠀status, or⠀experience⠀alone!⠀It’s⠀what⠀drives⠀Ansell as⠀an⠀organization⠀towards a⠀workforce⠀that⠀reflects⠀the⠀diversity⠀of our⠀community,⠀it’s⠀what⠀drives us⠀to serve⠀our⠀customers⠀and⠀stakeholders⠀with⠀pride, and⠀it’s⠀also what⠀differentiates⠀Ansell. We⠀believe⠀everyone,⠀no matter⠀how that⠀person⠀self-identifies,⠀deserves⠀an⠀opportunity⠀to achieve⠀success.

Ansell’s⠀Mission to⠀Sustainability:

Safety⠀culture is⠀what we⠀believe⠀in!⠀Protecting⠀people and⠀Protecting⠀the planet⠀through⠀innovation⠀and⠀sustainability⠀is what we⠀are⠀passionate⠀about. We⠀pledge to⠀minimize⠀use of⠀packaging⠀materials⠀and⠀facilitate⠀effective⠀disposal⠀by making⠀them 100%⠀recyclable,⠀reusable⠀or⠀compostable⠀by 2026.⠀We have⠀set⠀impressive⠀sustainability⠀targets⠀for our⠀operations,⠀including⠀zero waste⠀to⠀landfill⠀from⠀manufacturing⠀facilities⠀by⠀year-end⠀2023. We⠀are⠀renewing⠀our water⠀stewardship⠀strategies⠀and⠀committing⠀to a 35%⠀reduction⠀in⠀absolute⠀water⠀withdrawals⠀across our⠀plants by⠀fiscal⠀year 2025.⠀We are⠀committed⠀to⠀achieving⠀Net Zero⠀within our⠀operations⠀by 2040.⠀This is⠀supported⠀by a⠀mid-term⠀target to⠀reduce our⠀operational⠀emissions⠀by 42% by⠀2030.⠀Among the⠀founding⠀members of⠀Responsible⠀Glove⠀Alliance⠀(RGA), we⠀are⠀devoted to⠀improving⠀labor⠀standards⠀alongside⠀our⠀partners.⠀Ansell’s⠀long-term⠀decarbonization⠀strategy⠀focuses on⠀shifting⠀to⠀renewable⠀energy⠀sources,⠀product⠀and⠀business⠀model⠀innovation,⠀and⠀reduced⠀reliance⠀on⠀synthetic⠀raw⠀materials.⠀Thinking⠀of people⠀and planet⠀first, we⠀strive to⠀ensure the⠀safety of⠀our⠀environment⠀and the⠀safety of⠀the people⠀with whom⠀we share⠀this⠀planet!


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