Marketing Strategy Analyst

Posted Date 08 Jul 2024



Experience Icon Experience 3 Years Salary Salary 69000USD - 71000USD
Job Type Icon Job Type Full Time Company Company Stanford University
Job Category Icon Job Category Marketing Qualification Icon Qualification BS Marketing
Gender IconGender Both Date Last Date 06 Oct
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) California , United States

Description Job Description


Welcome to⠀Stanford’s⠀Department⠀of⠀Athletics,⠀Physical⠀Education⠀and⠀Recreation⠀(“DAPER”),⠀the⠀premier⠀intercollegiate⠀athletics⠀program in⠀the⠀country.⠀With an⠀unparalleled⠀record of⠀136 NCAA⠀team⠀championships,⠀we are the⠀proud Home⠀of⠀Champions.⠀Our⠀success⠀isn’t⠀just⠀measured⠀in⠀trophies;⠀it’s⠀reflected⠀in the⠀passion of⠀our nearly⠀900⠀student-athletes⠀competing⠀across 36⠀intercollegiate⠀varsity⠀teams. It⠀resonates⠀in our⠀unwavering⠀support⠀for the⠀university’s⠀physical⠀education,⠀recreation,⠀and⠀wellness⠀initiatives.⠀At⠀Stanford,⠀we don’t⠀just⠀embrace⠀excellence;⠀we define⠀it. We⠀don’t⠀just⠀nurture⠀champions;⠀we create⠀them. Our⠀actions⠀are guided⠀by the⠀core⠀tenets of⠀DAPER⠀culture,⠀“The⠀DAPER⠀Way,”⠀which are:⠀Embrace⠀Scholar⠀Athleticism,⠀Pursue and⠀Revere⠀Excellence,⠀Lead with⠀Courage,⠀and Work⠀Cohesively.

At⠀DAPER, we⠀firmly⠀believe⠀that⠀diverse⠀teams make⠀better⠀decisions,⠀foster⠀innovation,⠀and drive⠀success⠀for⠀everyone⠀involved.⠀We⠀celebrate⠀differences⠀in⠀abilities,⠀backgrounds,⠀and⠀perspectives,⠀recognizing⠀the rich⠀tapestry⠀that fuels⠀our⠀excellence.⠀We are⠀committed⠀to⠀fostering⠀an⠀environment⠀of⠀belonging⠀where⠀every⠀voice is⠀heard,⠀valued,⠀and⠀respected.⠀Your⠀unique⠀perspective⠀is not⠀just⠀welcomed;⠀it’s⠀essential⠀to our⠀continued⠀growth and⠀success.⠀So, if you⠀think you⠀have what⠀it takes,⠀but don't⠀necessarily⠀meet every⠀single⠀point on⠀the job⠀description,⠀please⠀still get⠀in touch.⠀We'd love⠀to have a⠀chat and⠀see if you⠀could be a⠀great add⠀to our⠀team.

The⠀Business⠀Strategy⠀team⠀within our⠀External⠀Relation⠀Department⠀provides⠀data⠀insights⠀using⠀analytics⠀and helps⠀teams⠀drive new⠀initiatives⠀and⠀solutions.⠀This⠀Marketing⠀Strategy⠀Analyst⠀position⠀will help⠀define the⠀strategies⠀required⠀to solve⠀business⠀problems,⠀implement⠀solutions⠀and⠀present⠀findings.⠀You will⠀collaborate⠀with⠀stakeholders⠀across a⠀variety of⠀business⠀units⠀within⠀DAPER,⠀including⠀Communications,⠀Corporate⠀Partnerships,⠀Development,⠀Digital &⠀Video, Fan⠀Experience,⠀Marketing,⠀Ticket⠀Operations,⠀and Ticket⠀Sales &⠀Service to⠀enhance⠀the⠀department’s⠀strategic⠀and⠀operational⠀business⠀capabilities⠀in the⠀following⠀areas –⠀revenue⠀generation,⠀technology⠀strategy,⠀data⠀governance,⠀reporting/visualization⠀and⠀analytics/insights.⠀This is a⠀one year⠀fixed-term⠀position.

Responsibilities:

  • Partner⠀with⠀various⠀departments⠀across⠀DAPER to⠀address⠀challenges⠀by⠀sourcing⠀and⠀analyzing⠀data,⠀translating⠀findings⠀into⠀actionable⠀recommendations,⠀and⠀helping to⠀implement⠀solutions⠀to support⠀digital⠀and⠀traditional⠀advertising,⠀digital⠀communications,⠀fan⠀engagement,⠀feature⠀content⠀distribution,⠀revenue⠀generation,⠀technology,⠀and ticket⠀sales⠀efforts.
  • Design⠀and⠀implement⠀reports⠀and⠀dashboards⠀for⠀corporate⠀partnerships,⠀digital⠀and email⠀marketing,⠀merchandising,⠀mobile app⠀usage,⠀social⠀media,⠀survey⠀results,⠀ticket⠀sales, and⠀web⠀properties.
  • Conduct⠀ticket⠀pricing⠀analyses⠀for select⠀sports to⠀help⠀inform⠀future⠀pricing⠀decisions.
  • Perform⠀ad hoc⠀analyses⠀and⠀measurements⠀to gauge⠀the⠀effectiveness⠀of various⠀marketing⠀and⠀revenue⠀generation⠀initiatives.
  • Other⠀duties as⠀assigned⠀by⠀supervisor.

Education & Experience:

  • Bachelor’s⠀degree and⠀two years⠀of⠀relevant⠀experience;⠀or a⠀combination⠀of⠀education⠀and⠀relevant⠀experience.

Knowledge, Skills and Abilities:

  • Previous⠀experience⠀in⠀product,⠀program⠀and/or⠀services⠀marketing.
  • Ability⠀to work⠀independently⠀to meet⠀expected⠀deadlines⠀and⠀schedules.
  • Proficiency⠀in Excel⠀and other⠀analytic⠀software
  • Strong⠀analytical⠀and⠀problem-solving⠀skills
  • Experience⠀with⠀managing⠀projects.
  • Knowledge⠀of⠀marketing⠀across⠀various⠀channels
  • Familiar⠀with⠀market⠀research⠀and data⠀analysis.
  • Creative⠀problem⠀solver.
  • Excellent⠀oral and⠀written⠀skills.
  • Previous⠀experience⠀building⠀dashboards⠀preferrred

The⠀expected⠀pay range⠀for this⠀position⠀is⠀$69,000-$71,000⠀per⠀annum.

Stanford⠀University⠀provides⠀pay ranges⠀representing⠀its good⠀faith⠀estimate⠀of what⠀the⠀university⠀reasonably⠀expects to⠀pay for a⠀position.⠀The pay⠀offered to⠀a selected⠀candidate⠀will be⠀determined⠀based on⠀factors⠀such as⠀(but not⠀limited⠀to) the⠀scope and⠀responsibilities⠀of the⠀position,⠀the⠀qualifications⠀of the⠀selected⠀candidate,⠀departmental⠀budget⠀availability,⠀internal⠀equity,⠀geographic⠀location⠀and⠀external⠀market pay⠀for⠀comparable⠀jobs.

Why⠀Stanford⠀is for⠀You

Imagine⠀a world⠀without⠀search⠀engines or⠀social⠀platforms.⠀Consider⠀lives⠀saved⠀through⠀first-ever⠀organ⠀transplants⠀and⠀research⠀to cure⠀illnesses.⠀Stanford⠀University⠀has⠀revolutionized⠀the way we⠀live and⠀enrich the⠀world.⠀Supporting⠀this⠀mission is⠀our⠀diverse⠀and⠀dedicated⠀17,000⠀staff. We⠀seek⠀talent⠀driven to⠀impact the⠀future of⠀our⠀legacy.⠀

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