Marketing and Business Development Manager

Develop⠀and⠀implement⠀comprehensive⠀marketing⠀and⠀communications⠀plans that⠀support⠀ADMAF’s⠀mission⠀and⠀strategic⠀objectives.

Work⠀closely⠀with the⠀Executive⠀Manager⠀for⠀Marketing⠀and⠀Communications⠀and the⠀senior⠀management⠀team to⠀identify⠀target⠀audiences⠀and⠀develop⠀strategies⠀and⠀tactics to⠀get the⠀word out⠀about⠀ADMAF and⠀drive⠀qualified⠀traffic to⠀those⠀audiences.

Manage⠀all the⠀marketing⠀and⠀communication⠀initiatives⠀for the⠀organization’s⠀programs.

Deploy⠀successful⠀marketing⠀campaigns⠀and own⠀their⠀implementation⠀from⠀ideation⠀to⠀execution.

Oversee⠀ADMAF and⠀Abu Dhabi⠀Festival’s⠀social⠀media⠀accounts⠀and⠀websites,⠀ensuring⠀that all⠀content is⠀on-brand⠀and⠀engaging⠀to target⠀audiences.

Collaborate⠀with⠀external⠀partners,⠀agencies⠀and⠀suppliers,⠀including⠀graphic⠀designers,⠀social⠀media⠀agencies,⠀videographers,⠀and public⠀relations⠀firms, to⠀develop⠀and⠀implement⠀marketing⠀and⠀communications⠀campaigns.

Experiment⠀with a⠀variety of⠀organic⠀and paid⠀acquisition⠀channels⠀like⠀content⠀creation,⠀content⠀curation,⠀pay-per-click⠀campaigns,⠀event⠀management,⠀publicity,⠀social⠀media,⠀lead⠀generation⠀campaigns,⠀copywriting,⠀and⠀performance⠀analysis.

Manage⠀ADMAF and⠀Abu Dhabi⠀festival’s⠀database,⠀ensuring⠀that all⠀communication⠀is⠀personalized⠀and⠀tailored⠀to⠀specific⠀segments⠀of the⠀stakeholders.

Oversee⠀event⠀planning⠀and⠀execution,⠀including⠀managing⠀branding,⠀ticketing,⠀guest⠀lists,⠀coordinating⠀with⠀partners⠀and other⠀departments,⠀and⠀supporting⠀event⠀logistics.

Monitor,⠀evaluate⠀and report⠀the⠀effectiveness⠀of⠀marketing⠀and⠀communication⠀efforts,⠀using data⠀to make⠀data-driven⠀decisions⠀on future⠀strategies.

Build⠀strategic⠀relationships⠀and⠀partner⠀with key⠀industry⠀players,⠀agencies,⠀and⠀vendors.

Prepare⠀and⠀monitor⠀the⠀marketing⠀budget⠀quarterly⠀and⠀annually⠀and⠀allocate⠀funds⠀wisely.

Develop⠀and⠀implement⠀business⠀strategies⠀that⠀maintain⠀existing⠀sponsorship⠀and⠀increase⠀the⠀potential⠀for new⠀sponsorship.

Oversee⠀all⠀sponsors &⠀partnership⠀development⠀functions⠀and⠀resources,⠀ensuring⠀that all⠀functions⠀are⠀executed⠀efficiently,⠀accurately⠀and in a⠀timely⠀manner.

Compare⠀the⠀current⠀offering⠀with⠀different⠀business⠀models and⠀current⠀trends and⠀review the⠀current⠀practice⠀and⠀strategy⠀with the⠀Executive⠀Manager of⠀Marketing⠀and⠀Communications⠀and the⠀Executive⠀Director,⠀with the⠀aim of⠀maximizing⠀the value⠀of the⠀offering.

Manage⠀and extend⠀a porolio⠀of client⠀relationships,⠀designed⠀to⠀generate⠀new income⠀growth.

Identify⠀and⠀develop⠀new⠀relationships⠀and⠀opportunities⠀for⠀corporate⠀support.

Provide⠀support⠀and⠀direction⠀in⠀existing⠀high-value⠀relationships.

Research⠀of⠀marketplace⠀for⠀sponsorship,⠀both⠀competitive⠀and⠀business⠀development;⠀research⠀and target⠀companies⠀to develop⠀new⠀prospects.

Recommend⠀a⠀strategic⠀approach⠀to the⠀identification⠀of new⠀corporate⠀prospects⠀and⠀instigate⠀and⠀develop⠀relationships⠀with new⠀sponsors.

Within⠀agreed⠀guidelines,⠀to⠀instigate⠀and⠀conduct⠀negotiations⠀with⠀companies⠀in the⠀creation⠀of⠀unbudgeted⠀strategic⠀projects.

Create,⠀prepare⠀and⠀promote⠀immaculate⠀proposals⠀and⠀sponsorship⠀packages⠀for ADMAF⠀& ADF⠀projects,⠀presenting⠀tailored⠀solutions⠀where⠀required.

Match⠀projects⠀and⠀packages⠀to client⠀needs and⠀tailor⠀existing⠀packages⠀as⠀required⠀to ensure⠀successful⠀sales of⠀ADMAF and⠀ADF⠀packages,⠀including⠀sponsorship⠀and⠀hospitality⠀programmes.

Develop⠀a good⠀understanding⠀of the⠀full⠀marketing⠀mix,⠀including⠀digital⠀marketing⠀and the⠀use of⠀metrics,⠀and⠀incorporate⠀this in⠀the design⠀of⠀proposals⠀and⠀packages.

Prepare⠀sponsorship⠀contracts⠀and⠀letters of⠀agreement⠀for⠀sponsors.

Work⠀to best⠀practice⠀methods,⠀for data⠀gathering⠀and⠀provide⠀detailed⠀analysis⠀on key⠀sponsorship⠀success⠀metrics,⠀including⠀digital⠀marketing.

Liaise⠀with⠀corporate⠀and⠀business⠀clients to⠀deliver⠀and⠀service⠀the⠀programme⠀of⠀benefits⠀according⠀to the⠀terms⠀defined in⠀the⠀contract;⠀in⠀particular⠀supervise⠀and⠀organise⠀the⠀sponsor's⠀hospitality⠀arrangements⠀and⠀marketing⠀and PR⠀benefits,⠀by⠀liaising⠀with⠀relevant⠀departments.

Identify⠀relevant⠀information⠀from our⠀corporate⠀and⠀business⠀clients to⠀ensure⠀responsive⠀service⠀delivery⠀and assist⠀the ADMAF⠀production⠀and⠀administration⠀with data⠀flow for⠀updating⠀the⠀corporate⠀records on⠀our⠀database⠀as well as⠀feeding⠀into the⠀Events⠀Diary.⠀This is to⠀include⠀holds on⠀tickets⠀and⠀hospitality⠀spaces and⠀sponsorship⠀credits on⠀marketing⠀materials⠀and⠀publications.

Undertake⠀any other⠀duties⠀that may⠀be⠀reasonably⠀required⠀in and⠀above the⠀position.

Execute⠀and⠀monitor⠀functions,⠀goals,⠀objectives⠀and⠀programs⠀of⠀sponsorship⠀development.

Update⠀senior⠀management⠀on the⠀progress⠀and status⠀of⠀sponsorships⠀and⠀coordinate⠀closely⠀with the⠀financial⠀committee.

Coordinate⠀with all⠀departments⠀to collect⠀information⠀and data⠀requested⠀by Finance⠀and⠀Executive⠀Director⠀to deliver⠀DCT⠀reports.

Work⠀in⠀cohesion⠀with⠀relevant⠀Senior⠀Managers⠀to ensure⠀that⠀sponsorship⠀and⠀marketing⠀efforts⠀are⠀integrated⠀across all⠀events and⠀programmes.

Oversee⠀day-to-day⠀management⠀of all⠀sponsor⠀relations⠀and⠀fulfillment⠀of⠀agreements⠀and⠀maintain⠀critical⠀paths for⠀sponsor⠀relations⠀during⠀programmes⠀and⠀festival⠀events.

Maintain⠀sponsor⠀database⠀and ensure⠀that all⠀sponsors⠀and other⠀partners⠀(marketing⠀and⠀organizational⠀partners)⠀are⠀tracked⠀and⠀recognized⠀appropriately.

Oversee⠀development⠀and⠀delivery⠀of⠀sponsorship⠀benefits⠀in⠀coordination⠀with⠀related⠀departments,⠀including⠀Education,⠀Community,⠀Visual⠀Arts,⠀Production,⠀Marketing⠀&⠀Communications.

Report⠀on the⠀overall⠀performance⠀of the⠀Business⠀Development⠀and⠀Sponsorship⠀Management⠀Department's⠀activities.

Coordinate⠀with all⠀departments⠀for⠀preparing⠀a report⠀for the⠀senior⠀management⠀at the end⠀of all the⠀projects⠀presenting⠀the⠀objectives⠀and the⠀results.

Ensure⠀the⠀availability⠀of⠀resources⠀required⠀to carry⠀out all⠀tasks⠀related to⠀marketing,⠀communications,⠀sponsorship⠀and⠀partnership⠀development.

Identify⠀and fill⠀the⠀technology⠀needs of⠀the role⠀to ensure⠀that⠀processes⠀are⠀performed⠀efficiently⠀and⠀cost-effectively.

Manage⠀and mentor⠀a team of⠀marketing,⠀communications⠀and⠀business⠀development⠀professionals,⠀providing⠀guidance⠀and⠀support as⠀needed.

Qualifications:

Bachelor's⠀or⠀master's⠀degree in⠀marketing,⠀communications,⠀or a⠀related⠀field. At⠀least five⠀years of⠀experience⠀in⠀marketing,⠀communications⠀and⠀business⠀development,⠀of which⠀at least 2⠀years in a⠀leading⠀role,⠀preferably⠀in a⠀theatre or⠀performing⠀arts⠀setting.

Strong⠀written⠀and verbal⠀communication⠀skills,⠀with the⠀ability to⠀write⠀clear and⠀compelling⠀copy for⠀various⠀digital⠀and print⠀channels.

Excellent⠀organizational⠀and time⠀management⠀skills,⠀with the⠀ability to⠀manage⠀multiple⠀tasks and⠀deadlines.

Well-adept⠀in all⠀facets of⠀marketing⠀and⠀business⠀development⠀functions

Intensive⠀exposure⠀to⠀cultural⠀arts/art⠀exhibitions/museums/arts⠀festival

Analytical⠀skills to⠀gather and⠀interpret⠀market⠀data and⠀make⠀data-driven⠀decisions.

Experience⠀in event⠀planning⠀and⠀project⠀management.

Financial⠀acumen to⠀develop⠀and manage⠀budgets⠀effectively.

Ability⠀to work⠀collaboratively⠀in a⠀team-oriented⠀environment.

Experience⠀managing⠀and⠀mentoring⠀a team of⠀marketing,⠀communications⠀and⠀business⠀development⠀professionals.

Fluency⠀in English⠀is a must⠀and⠀knowledge⠀of another⠀language⠀would be a⠀plus.