Social Media and Influencer Relations

Posted Date 16 Apr 2024

Experience	3 Years	Salary	100400USD - 143000USD
Job Type	Full Time	Company	L'Oreal
Job Category	Digital Marketing	Qualification	BS Marketing
Gender	Both	Last Date	15 Jul
Vacancies	1	Remote	No
Location(s)	New York , United States

Job Description

The⠀Thayers US⠀Marketing⠀team is⠀seeking a⠀Manager of⠀Social⠀Media and⠀Influencer⠀Relations.⠀The role⠀is⠀responsible⠀for⠀content⠀development⠀and⠀influencer⠀engagement⠀as well as⠀identifying⠀social⠀trends and⠀insights⠀for the US⠀market.

The⠀Manager of⠀Social⠀Media and⠀Influencer⠀Relations⠀is an⠀expert on⠀social⠀media⠀platforms,⠀community⠀management,⠀and⠀reporting⠀&⠀insights.⠀The role⠀will⠀partner⠀with the⠀global⠀team to⠀create⠀guidelines⠀and⠀playbooks⠀on how to⠀activate⠀campaigns,⠀how to use⠀different⠀paid media⠀strategies,⠀and more.⠀Additionally,⠀this role⠀will⠀maintain⠀the master⠀content⠀calendar,⠀project⠀manage⠀asset⠀development,⠀paid and⠀earned⠀campaign⠀setup and⠀delivery.

Specific responsibilities for the role include the following:

Lead all⠀aspects of⠀Influencer/creator-led⠀content⠀development⠀with⠀end-to-end⠀management⠀and⠀execution
Content⠀development,⠀publishing,⠀community⠀management⠀and⠀listening⠀for⠀Thayers⠀social⠀accounts⠀(e.g.,⠀TikTok,⠀Meta)
Design⠀and⠀develop an⠀earned⠀ambassador⠀program to⠀scale⠀social⠀presence⠀and⠀amplify⠀the reach⠀and⠀relevance⠀of⠀Thayers
Interact⠀with⠀consumer,⠀influencers⠀and⠀relevant⠀brands to⠀ensure our⠀Thayers⠀unique⠀brand⠀voice⠀shines⠀through in⠀all social⠀media⠀posts
Proactive⠀Community⠀Management⠀to⠀accelerate⠀brand⠀engagement
Identify⠀relevant⠀and⠀up-and-coming⠀influencers⠀through⠀social⠀media⠀conversations
Listen⠀for trends⠀and words⠀consumers⠀use around⠀skincare,⠀lifestyle⠀and⠀culture,⠀different⠀products,⠀ingredients,⠀etc. to⠀inform⠀content⠀marketing⠀and paid⠀media⠀strategies
Social⠀media⠀listening⠀is a part⠀of the⠀brand⠀omni-channel⠀activation-the⠀candidate⠀will work⠀with the⠀marketing⠀team and⠀provide⠀insights⠀into brand⠀marketing-⠀from⠀analyzing⠀popular⠀ingredients⠀to product⠀names -⠀this⠀consumer-first⠀approach⠀is the⠀future of⠀product⠀marketing
Lead⠀the⠀creation⠀of paid⠀media⠀strategies⠀s to use⠀and to⠀execute on⠀our own⠀social⠀channels
Paid⠀media⠀buying on⠀a for the⠀US market⠀as it⠀relays to⠀paid⠀social⠀channel⠀strategies,⠀relevant⠀skincare⠀(and⠀adjacent)⠀communities,⠀and a⠀myriad of⠀different⠀consumer⠀segments
Work⠀with legal⠀&⠀regulatory⠀for⠀content⠀approvals
Create⠀global⠀community⠀management⠀guidelines⠀and work⠀with a⠀community⠀management⠀agency to⠀analyze⠀the⠀Thayers⠀landscape⠀and⠀provide⠀recommendations⠀for⠀continuous⠀optimization
Collaborate⠀with⠀cross-functional⠀teams⠀internally⠀and⠀externally⠀(e.g.,⠀U.S.⠀Marketing,⠀Global)
INNOVATE!⠀TEST &⠀LEARN...⠀Let's try⠀new things⠀together!

Job Requirements

Bachelor's⠀degree⠀required,⠀preferably⠀in⠀communications,⠀marketing⠀or⠀business
Exposure⠀to⠀Skincare⠀and/or⠀beauty,⠀luxury,⠀lifestyle⠀and/or⠀start-up⠀experience⠀highly⠀preferred
3-5⠀years'⠀experience⠀in social⠀media,⠀community⠀management,⠀and⠀content⠀creation⠀for a⠀consumer⠀brand⠀(in-house⠀or⠀agency)
Self-starter⠀able to⠀adapt⠀quickly to⠀changes in⠀priorities⠀and⠀multi-task⠀multiple⠀projects
Able⠀to⠀prioritize⠀and manage⠀time⠀effectively,⠀and to⠀balance⠀competing⠀demands⠀and⠀priorities⠀in a very⠀fast-paced⠀environment
Strong⠀communication⠀and⠀collaboration⠀skills
Excellent⠀problem-solving⠀ability
Professional⠀and⠀diplomatic⠀style with⠀a positive⠀manner,⠀attention⠀to detail⠀and a 'can⠀do'⠀attitude
Excellent⠀written⠀skills
KPI⠀reporting/analysis⠀experience⠀required
Ability⠀to manage⠀multiple⠀vendors⠀and work⠀with⠀business⠀partners⠀on new⠀product⠀launches⠀and⠀retailer⠀specific⠀action⠀plans
Advanced⠀proficiency⠀in⠀Microsoft⠀applications⠀including⠀PowerPoint,⠀Word and⠀Excel⠀required.⠀Proficiency⠀in Adobe⠀Creative⠀Suite⠀InDesign,⠀Photoshop⠀a⠀plus
Advanced⠀proficiency⠀on⠀Instagram,⠀Facebook,⠀Facebook⠀Ad⠀Manager,⠀Twitter,⠀Pinterest,⠀Snapchat⠀and⠀YouTube⠀required
Strong⠀understanding⠀of TikTok⠀and other⠀new⠀platforms⠀(e.g.,⠀Clubhouse,⠀Lemon8,⠀Threads,⠀.etc.)
Proficiency⠀in⠀community⠀management⠀platforms⠀(e.g.,⠀Sprinklr,⠀Hootsuite)
Proficiency⠀in social⠀listening⠀tools⠀(e.g.,⠀Trackrr,⠀Netbase,⠀Crimson⠀Hexagon)

Core strengths of a successful Social Media Manager at L’Oreal USA:

CONTENT⠀CONDUCTOR:⠀The Social⠀Media &⠀Influencer⠀Relations⠀Manager is⠀an expert⠀in this⠀space who⠀knows how⠀to produce⠀live,⠀responsive⠀content.⠀They⠀aren't the⠀single⠀source of⠀content⠀creation;⠀they know⠀how to⠀inspire⠀and⠀mobilize⠀to work⠀with⠀various⠀content⠀creators-from⠀influencers⠀to⠀creative⠀agency⠀management⠀Creative/Graphic⠀Design⠀(who you⠀will be⠀partnered⠀with)

RELATIONSHIP⠀MANAGER:⠀This⠀position⠀manages⠀the direct⠀relationships⠀with⠀millions⠀of⠀consumers.⠀They know⠀how to⠀cultivate⠀millions⠀of⠀customers⠀to launch⠀new⠀products,⠀drive⠀brand⠀love,⠀foster⠀relationships,⠀and reply⠀quickly⠀(and⠀wisely).⠀The goal⠀within⠀L'Oreal is⠀to be 100%⠀responsive⠀on our⠀social⠀channels.⠀The⠀candidate⠀will take⠀part in⠀and work⠀with an⠀agency to⠀ensure we⠀are⠀responding⠀to⠀consumers⠀in a⠀timely⠀fashion.

COMMUNITY⠀BUILDER:⠀This⠀expert⠀will build⠀and⠀reinforce⠀the⠀community⠀of loyal⠀consumers⠀in the US⠀to⠀cultivate⠀a⠀community⠀of earned⠀creators⠀that will⠀evolve to⠀evangelize⠀the⠀Thayers⠀brand for⠀existing⠀conversations⠀and bridge⠀and build⠀new⠀conversations⠀with⠀related⠀communities⠀for always⠀on content⠀rapid,⠀relevant,⠀and⠀relatable.

BRAND⠀VOICE: The⠀Social⠀Media &⠀Influencer⠀Relations⠀Manager is⠀the living⠀embodiment⠀of the⠀brand⠀voice.⠀They⠀understand⠀how the⠀brand⠀voice⠀informs⠀content⠀marketing⠀strategies⠀and it's⠀how⠀Thayers is⠀perceived.

LISTENING⠀SPECIALIST⠀THAT⠀THRIVES AT⠀THE PULSE⠀OF CULTRE:⠀The person⠀in this⠀role has⠀their ear⠀to the⠀ground so⠀they can⠀detect⠀whispers⠀of hottest⠀new trend⠀in social⠀media⠀before⠀anyone⠀else. They⠀also can⠀spot the⠀seeds of⠀new⠀audiences⠀and⠀trending⠀voices⠀before⠀anyone⠀else, too.⠀The role⠀requires a⠀candidate⠀to⠀evaluate⠀and⠀forecast⠀what/who⠀has⠀potential⠀risk to⠀harm the⠀brand and⠀on the⠀flip side⠀what/who⠀has⠀potential⠀to⠀positively⠀impact the⠀brand. We⠀need to⠀catch⠀viral⠀moments in⠀its⠀infancy.⠀They also⠀have the⠀ability to⠀spot and⠀interact⠀with⠀up-and-coming⠀influencers⠀and be a⠀part of a⠀team that⠀will work⠀with said⠀influencers⠀on a paid⠀basis. The⠀influencer⠀spotting⠀aspect of⠀this⠀bullet is⠀incredibly⠀important.⠀The role⠀requires⠀the⠀candidate⠀to stay⠀informed⠀of the⠀L'Oreal⠀Corporate⠀policy and⠀answers to⠀sensitive⠀topics.

PAID⠀MEDIA⠀EXPERT:⠀The Social⠀Media and⠀Influencer⠀Relations⠀Manager⠀will have⠀access to⠀a paid⠀media⠀budget to⠀test &⠀learn-to⠀increase⠀brand⠀love,⠀boost⠀consideration,⠀and drive⠀sales.⠀Optimization⠀of paid⠀media is⠀key. The⠀person⠀will also⠀look for⠀emerging⠀ad⠀offerings⠀from⠀platforms⠀for⠀Thayers to⠀test out⠀(e.g.,⠀TopView Ad⠀on⠀TikTok).

SEGMENTATION⠀SPECIALIST:⠀Passions,⠀interests,⠀and more⠀bring⠀people⠀together.⠀The Social⠀Media &⠀Influencer⠀Relations⠀Manager⠀knows how⠀to use the⠀right⠀tools to⠀find and⠀attract⠀different⠀segments.⠀They use⠀data to⠀guide⠀their⠀decisions⠀to deliver⠀the right⠀content to⠀the right⠀audience⠀at the⠀right⠀time, and⠀at the⠀right⠀frequency.⠀The⠀segmentation⠀insights⠀will drive⠀content⠀strategies,⠀paid⠀strategies,⠀and⠀campaigns.

PERFORMANCE⠀ANALYIST:⠀The Social⠀Media &⠀Influencer⠀Relations⠀Manager⠀listens,⠀sets⠀benchmarks⠀on⠀conversation⠀engagement,⠀sentiment,⠀brand⠀share-of-voice,⠀and other⠀metrics to⠀measure⠀the⠀effectiveness⠀of content⠀/⠀campaigns.⠀They have⠀a strong⠀point-of-view⠀on which⠀KPIs⠀matter in⠀different⠀circumstances.⠀They know⠀how to⠀distill⠀true KPIs⠀from the⠀litany of⠀data.⠀Everyone⠀can see a⠀lot of⠀data-how⠀the data⠀is⠀interpreted⠀is what⠀makes this⠀Social⠀Media Lead⠀&⠀Community⠀Manager⠀different⠀from the⠀rest.