Manager External Communications

Marriott⠀Vacations⠀Worldwide⠀(MVW) is⠀seeking a⠀dynamic⠀communications⠀professional⠀to join⠀its Global⠀Communications⠀Center of⠀Excellence⠀that is⠀focused on⠀leading⠀holistic⠀and⠀integrated⠀communications⠀strategy⠀brand and⠀business⠀reputation⠀and⠀maximizes⠀impact⠀among key⠀stakeholders.

Reporting⠀to the⠀Senior⠀Manager,⠀External⠀Communications⠀and Media⠀Relations,⠀the⠀Manager⠀External⠀Communications⠀will help⠀shape and⠀protect⠀the⠀external⠀image and⠀corporate⠀reputation⠀of MVW and⠀its core⠀businesses⠀and brands⠀with key⠀stakeholders.⠀This⠀position⠀will⠀contribute⠀to⠀supporting⠀the⠀development⠀of core⠀governance⠀materials⠀including⠀quarterly⠀earnings⠀and⠀investor⠀communications,⠀as well as⠀external⠀initiatives⠀and awards⠀that⠀impact⠀reputation.⠀Plays a⠀key role⠀in⠀managing⠀public⠀relations⠀and⠀external⠀communications,⠀media⠀monitoring⠀and⠀measurement.

Success⠀requires⠀excellent⠀oral and⠀written⠀communication⠀skills, a⠀resilient⠀and⠀solution-focused⠀spirit,⠀project⠀management,⠀and an⠀ability to⠀be a⠀self-starter.⠀Experience⠀also⠀required⠀in⠀reactive⠀media⠀response,⠀publicity⠀and⠀events.⠀Agency⠀experience,⠀as well as⠀experience⠀working⠀with⠀influencers⠀a⠀plus.

As⠀a member⠀of the⠀professional⠀staff,⠀contributes⠀specialized⠀knowledge⠀and skill⠀in a⠀discipline⠀(e.g.⠀Accounting,⠀Communications,⠀Human⠀Resources,⠀Information⠀Resources,⠀Operations⠀Planning &⠀Support,⠀Sales &⠀Marketing)⠀area to⠀support⠀team⠀and/or⠀department⠀business⠀objectives.⠀Generally,⠀works⠀under⠀limited⠀supervision,⠀but within⠀established⠀guidelines,⠀producing⠀and⠀analyzing⠀more⠀complex⠀business⠀information⠀to assist⠀in the⠀decision-making⠀process.

Expected Contributions

Communications, Strategy, Execution and Measurement (60% of time)

• Develop⠀reputation-driving⠀communications⠀and PR⠀plans that⠀are 360 in⠀nature and⠀include a⠀variety of⠀tactics⠀including⠀earned⠀media and⠀content.⠀Demonstrate⠀an ongoing⠀ability to⠀translate⠀business⠀objectives⠀into⠀communications⠀strategies.
• Conduct⠀research,⠀writing⠀and⠀narrative⠀development⠀in support⠀of⠀external⠀communications,⠀public⠀relations⠀initiatives,⠀and awards⠀that⠀impact⠀reputation.
• Support⠀proactive⠀and⠀reactive⠀external⠀consumer⠀media⠀outreach.
• Support⠀executive⠀visibility⠀initiatives⠀and⠀opportunities⠀for⠀thought⠀leadership⠀in media⠀and on⠀social⠀platforms.
• Provide⠀communications⠀support⠀for⠀investment⠀community,⠀especially⠀around⠀earnings.
• Assist⠀with⠀updates to⠀the⠀company⠀newsroom.
• Research⠀appropriate⠀media⠀outlets⠀and⠀maintain⠀ongoing⠀database⠀of⠀appropriate⠀reporters⠀with which⠀to engage⠀on an⠀ongoing⠀basis.
• Develop⠀and⠀maintain⠀relationships⠀with key⠀business⠀owners and⠀senior⠀management.⠀Serve as⠀trusted⠀advisor⠀and⠀communication⠀counselor⠀to key⠀colleagues⠀and⠀leaders,⠀creating⠀strong⠀relationships⠀across the⠀organization.
• Develop⠀brand,⠀product,⠀community,⠀and local⠀PR plans⠀that⠀include a⠀variety of⠀tactics⠀including⠀earned⠀media⠀optimization⠀all⠀designed⠀to drive⠀awareness⠀and⠀engagement.
• Measure⠀effectiveness⠀of⠀communications⠀programs.⠀Package⠀and⠀merchandise⠀results of⠀PR work to⠀demonstrate⠀value of⠀communications⠀efforts.
• Develop⠀messaging,⠀write⠀pitches,⠀talking⠀points and⠀other⠀media⠀materials.
• Media⠀train,⠀coach, and⠀support⠀company⠀spokespeople⠀on media⠀best⠀practices.

Issues Management and Crisis Response (20% of time)

• Actively⠀engage⠀with⠀department⠀leaders to⠀build and⠀safeguard⠀the⠀reputation⠀of MVW,⠀Interval⠀International,⠀our brands⠀and⠀businesses⠀through⠀issue⠀management⠀programs.
• Regularly⠀review and⠀recommend⠀updates to⠀the⠀company’s⠀various⠀crisis⠀communications⠀plans to⠀ensure⠀timely⠀responses⠀to global⠀incidents⠀that could⠀impact⠀company⠀and/or its⠀personnel.
• Draft⠀statements⠀in⠀response⠀to⠀incidents⠀and help⠀manage⠀approvals⠀and⠀alignment⠀across the⠀organization.
• Assist⠀in⠀ensuring⠀the⠀effectiveness⠀of crisis⠀responses⠀and⠀communication⠀plans to⠀protect⠀the⠀company⠀and brands⠀at a⠀national⠀and local⠀level.
• Monitor⠀issues⠀that could⠀potentially⠀impact the⠀company/industry⠀and⠀package⠀them in a⠀way to⠀determine⠀possible⠀action⠀planning.
• Provide⠀communication⠀to⠀regional⠀operations⠀teams⠀including⠀signage,⠀Media⠀statements⠀and more.

Monitoring, Measurement and Analytics (20% of time)

• Apply⠀robust⠀media⠀monitoring⠀and⠀analytics⠀program to⠀support⠀issue and⠀crisis⠀efforts as⠀well as⠀proactive⠀storytelling.
• Advance⠀media⠀monitoring⠀through⠀quarterly⠀media⠀clips⠀report and⠀weekly⠀clips⠀report for⠀sharing⠀internally.
• Assess⠀outside⠀monitoring⠀services⠀and make⠀recommendations⠀to the⠀organization⠀for future⠀evaluation.
• Support⠀content⠀updates on⠀corporate⠀websites,⠀key⠀channels⠀and press⠀materials⠀including⠀company⠀facts⠀sheets and⠀executive⠀bios.

Candidate Profile

Education

• Bachelor’s⠀degree in⠀communications,⠀journalism,⠀or related⠀field,⠀required.

Experience

• 5+ years⠀of⠀relevant⠀professional⠀experience,⠀demonstrating⠀progressive⠀career⠀growth and⠀pattern of⠀exceptional⠀performance.
• Prior⠀experience⠀within a⠀recognized⠀consumer⠀brand;⠀travel,⠀tourism &⠀hospitality⠀expertise⠀and⠀established⠀media⠀relationships⠀in these⠀sectors a⠀plus.
• Prior⠀experience⠀managing⠀vendors⠀and⠀budgets;⠀prior⠀agency⠀experience⠀a⠀plus.
• Prior⠀experience⠀managing⠀high⠀stakes⠀issues or⠀reporting⠀on⠀significant⠀community⠀or company⠀issues.

Skills & Attributes

• AP Style,⠀Newswire⠀usage,⠀media⠀monitoring⠀software⠀and tools⠀Microsoft⠀Word,⠀Excel,⠀PowerPoint,⠀Adobe⠀Creative⠀Suite,⠀Apple⠀Keynote,⠀proficient⠀with Apple⠀operating⠀system.
• Ability⠀to work⠀independently,⠀taking⠀ownership⠀to⠀identify⠀challenges⠀and⠀recommend⠀potential⠀solutions.
• High⠀level of⠀corporate⠀professionalism⠀and⠀maturity.⠀Demonstrated⠀ability to⠀use grit⠀and⠀resiliency⠀to⠀champion⠀change.
• Strong⠀ability to⠀turn⠀trends or⠀insights⠀into⠀programs⠀that⠀bolster⠀communications⠀strategy⠀and build⠀upon brand⠀and⠀reputation.
• Proven⠀client-facing⠀role⠀experience⠀working⠀with teams⠀on large⠀scale,⠀long-term⠀projects.
• Excellent⠀oral⠀communication,⠀writing⠀and⠀presentation⠀skills⠀with⠀experience⠀presenting⠀to all⠀levels⠀throughout⠀the⠀organization.
• Ability⠀to⠀gracefully⠀handle⠀multiple⠀projects⠀in a⠀fast-paced⠀environment.
• Positive⠀attitude⠀with⠀willingness⠀and⠀enthusiasm⠀to own⠀your own⠀growth.
• Strong⠀interpersonal,⠀client⠀service,⠀collaboration⠀and⠀partnering⠀skills.
• Ability⠀to quickly⠀influence⠀across the⠀organization⠀and work⠀in a⠀matrixed⠀environment.
• Ability⠀to travel⠀10%.