Head of Digital and Community

Posted Date 07 Nov 2023



Experience Icon Experience 2 Years Salary Salary 5200AED
Job Type Icon Job Type Full Time Company Company Ninjas in Pyjamas
Job Category Icon Job Category Digital Marketing Qualification Icon Qualification BS Marketing
Gender IconGender Male Date Last Date 30 Nov
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) Abu Dhabi , United Arab Emirates

Description Job Description


We are⠀seeking a⠀highly⠀skilled⠀and⠀passionate⠀individual⠀to join⠀our⠀esports⠀team as⠀the Head⠀of Digital⠀and Social⠀Media. In⠀this⠀pivotal⠀role, you⠀will drive⠀the⠀overall⠀digital⠀strategy,⠀oversee⠀social⠀media⠀management,⠀and⠀spearhead⠀innovative⠀initiatives⠀to propel⠀our team's⠀brand and⠀fan⠀engagement⠀to new⠀heights in⠀the⠀digital⠀realm.

Responsibilities:

  • Digital⠀Strategy⠀Development:⠀Lead the⠀development⠀and⠀execution⠀of a⠀comprehensive⠀digital⠀strategy⠀that⠀aligns⠀with the⠀team's⠀overarching⠀goals and⠀objectives.⠀Drive the⠀evolution⠀of our⠀digital⠀presence,⠀utilizing⠀data-driven⠀insights⠀and⠀industry⠀best⠀practices⠀to⠀optimize⠀reach,⠀engagement,⠀and brand⠀resonance.
  • Social⠀Media⠀Management:⠀Provide⠀strategic⠀direction⠀and⠀guidance⠀in⠀managing⠀all social⠀media⠀channels⠀and⠀platforms⠀for our⠀esports⠀team.⠀Develop⠀and⠀execute⠀high-impact⠀social⠀media⠀campaigns,⠀ensuring⠀consistent⠀brand⠀messaging,⠀fostering⠀meaningful⠀fan⠀interactions,⠀and⠀amplifying⠀our team's⠀narrative.
  • Audience⠀Development⠀and⠀Engagement:⠀Lead⠀efforts to⠀expand and⠀deepen our⠀audience⠀reach,⠀both⠀within the⠀esports⠀community⠀and⠀beyond.⠀Develop⠀and⠀implement⠀innovative⠀strategies⠀to grow⠀our fan⠀base,⠀enhance⠀fan⠀loyalty,⠀and drive⠀meaningful⠀engagement⠀across⠀digital⠀touchpoints.
  • Content⠀Strategy⠀and⠀Creation:⠀Collaborate⠀with⠀cross-functional⠀teams to⠀develop a⠀compelling⠀content⠀strategy⠀that⠀showcases⠀the team's⠀story,⠀players,⠀and⠀achievements.⠀Drive the⠀creation⠀of⠀captivating⠀and⠀shareable⠀digital⠀content⠀across⠀various⠀formats,⠀ensuring⠀alignment⠀with brand⠀guidelines⠀and⠀leveraging⠀emerging⠀trends.
  • Digital⠀Partnerships⠀and⠀Collaborations:⠀Cultivate⠀and⠀nurture⠀strategic⠀partnerships⠀with⠀relevant⠀digital⠀platforms,⠀influencers,⠀and⠀industry⠀stakeholders.⠀Identify⠀opportunities⠀for⠀collaborative⠀campaigns,⠀co-branded⠀initiatives,⠀and⠀digital⠀activations⠀that⠀elevate⠀our team's⠀visibility⠀and drive⠀mutually⠀beneficial⠀outcomes.
  • Data⠀Analysis⠀and⠀Performance⠀Tracking:⠀Utilize⠀advanced⠀analytics⠀tools to⠀gather⠀insights,⠀measure⠀performance,⠀and assess⠀the⠀effectiveness⠀of digital⠀campaigns⠀and⠀initiatives.⠀Develop⠀comprehensive⠀reports⠀and⠀actionable⠀recommendations⠀to⠀optimize⠀strategies,⠀identify⠀areas for⠀improvement,⠀and⠀maximize⠀return on⠀investment.
  • Industry⠀Leadership⠀and⠀Innovation:⠀Stay at⠀the⠀forefront⠀of digital⠀trends,⠀emerging⠀technologies,⠀and best⠀practices⠀within the⠀esports⠀and⠀digital⠀marketing⠀landscape.⠀Drive a⠀culture of⠀innovation⠀and⠀continuous⠀learning,⠀consistently⠀pushing⠀boundaries⠀to⠀maintain⠀our⠀competitive⠀edge.


Qualifications:

  • Extensive⠀experience⠀in digital⠀strategy⠀and social⠀media⠀leadership,⠀preferably⠀within the⠀esports,⠀gaming, or⠀sports⠀entertainment⠀industry.

  • Proven⠀track⠀record of⠀developing⠀and⠀executing⠀successful⠀digital⠀strategies⠀that drive⠀brand⠀growth,⠀audience⠀engagement,⠀and⠀revenue⠀generation.

    In-depth⠀knowledge⠀of social⠀media⠀platforms,⠀digital⠀marketing⠀trends,⠀content⠀distribution⠀channels,⠀and⠀emerging⠀technologies.

    Strong⠀understanding⠀of esports⠀culture,⠀fan⠀behavior,⠀and⠀community⠀engagement⠀strategies.

    Exceptional⠀leadership⠀and team⠀management⠀skills,⠀with the⠀ability to⠀inspire,⠀mentor,⠀and⠀empower a⠀diverse⠀team.

    Data-driven⠀mindset⠀with⠀expertise⠀in⠀leveraging⠀analytics⠀and⠀insights⠀to drive⠀strategic⠀decision-making.

    Excellent⠀communication⠀and⠀presentation⠀skills,⠀with the⠀ability to⠀articulate⠀complex⠀digital⠀concepts⠀to both⠀technical⠀and⠀non-technical⠀stakeholders.

    Strategic⠀thinker⠀with a⠀strong⠀business⠀acumen,⠀capable of⠀aligning⠀digital⠀initiatives⠀with⠀broader⠀organizational⠀goals.

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