Global Brand Marketing Director

As the⠀Director,⠀Global⠀Brand &⠀Advertising,⠀you will⠀develop⠀and⠀oversee⠀brand⠀strategy,⠀creative⠀strategy,⠀brand⠀management,⠀and brand⠀measurement.⠀You will⠀work⠀closely⠀with⠀global⠀business⠀and⠀marketing⠀teams to⠀help drive⠀and guide⠀cross-functional⠀marketing⠀and⠀advertising⠀programs⠀for⠀maximum⠀impact,⠀giving you⠀the⠀opportunity⠀to problem⠀solve and⠀think⠀creatively⠀while also⠀delivering⠀business⠀results.

Essential Job Functions:

• Continue⠀to evolve⠀and build⠀the⠀Investments⠀global⠀brand⠀creating⠀differentiation⠀and⠀relevancy⠀with our⠀key⠀external⠀audiences⠀and our⠀employees.
• Develop⠀and⠀implement⠀brand⠀activation⠀and⠀product⠀marketing⠀programs,⠀advertising,⠀and⠀experiences⠀to achieve⠀business⠀objectives.
• Manage⠀the⠀creative⠀services⠀team that⠀oversees⠀brand⠀management,⠀consistent⠀implementation⠀of brand⠀guidelines,⠀and⠀supports⠀execution⠀of brand,⠀marketing,⠀and⠀business⠀projects.
• Help⠀manage⠀external⠀agencies⠀in the⠀development⠀of⠀campaigns⠀across⠀paid,⠀earned,⠀and owned⠀channels.
• Collaborate⠀with⠀colleagues⠀in⠀Marketing,⠀Sales, and⠀other⠀areas of⠀the⠀business⠀to ensure⠀our brand⠀positioning⠀is⠀consistent⠀across all⠀initiatives.
• Onboard,⠀manage and⠀cultivate⠀relationships⠀with new⠀external⠀vendors,⠀agencies,⠀and media⠀partners⠀to⠀diversify⠀capabilities⠀and⠀perspectives.
• Proactively⠀identify⠀new⠀opportunities⠀to advance⠀the brand⠀and⠀develop⠀and⠀implement⠀partnerships⠀and ideas⠀to amplify⠀the⠀brand.
• Collaborate⠀with⠀Insurance⠀Marketing⠀and⠀Corporate⠀Communications⠀to align⠀with⠀corporate⠀priorities⠀and⠀elevate⠀the⠀overall⠀profile⠀and market⠀awareness⠀of⠀Investments.
• Conduct⠀qualitative⠀and⠀quantitative⠀research⠀including⠀brand⠀health,⠀brand⠀strategy,⠀and⠀advertising⠀development,⠀and apply⠀insights⠀to⠀existing⠀and new⠀programs.
• Stay⠀current on⠀marketing,⠀media,⠀technology,⠀and⠀industry⠀trends and⠀requirements⠀to⠀continue⠀to⠀innovate⠀and⠀recommend⠀new⠀approaches⠀to engage⠀and⠀connect⠀with⠀audiences⠀in⠀meaningful⠀ways.

Qualifications:

• Bachelor’s⠀degree⠀required⠀with a⠀major in⠀Marketing,⠀Advertising,⠀Communications,⠀Business,⠀or⠀applicable⠀field
• Minimum⠀10 years⠀of brand,⠀marketing⠀and or⠀advertising⠀experience
• Proven⠀experience⠀building⠀and⠀delivering⠀integrated⠀brand,⠀marketing,⠀and⠀communication⠀programs⠀and⠀managing⠀brand⠀tools,⠀processes,⠀and⠀assets
• Experienced⠀people⠀leader.
• Collaborative,⠀creative,⠀and⠀analytical⠀leader⠀driven to⠀connect⠀brands and⠀audiences⠀in a⠀meaningful⠀way
• Strategic⠀thinker⠀with⠀demonstrated⠀ability to⠀partner⠀across an⠀organization
• Experience⠀writing⠀marketing⠀and⠀creative⠀briefs and⠀developing⠀marketing⠀and⠀communications⠀plans
• Deep⠀expertise⠀in⠀managing⠀both⠀external⠀agencies⠀and⠀internal⠀creative⠀teams
• Agility⠀across the⠀marketing⠀mix⠀including⠀research,⠀customer⠀insights,⠀branding,⠀creative⠀development,⠀and⠀advertising
• Experience⠀developing⠀and⠀executing⠀media⠀programs⠀that⠀include⠀paid⠀social,⠀search,⠀and⠀digital⠀channels
• Ability⠀to operate⠀at both a⠀strategic⠀and⠀executional⠀level;⠀with a⠀roll-up-your-sleeves⠀mentality⠀working⠀alongside⠀teams to⠀deliver⠀against⠀the⠀objectives
• Exceptional⠀written⠀and⠀communication⠀skills⠀with the⠀ability to⠀speak⠀effectively⠀to senior⠀leadership⠀and⠀internal/external⠀stakeholders
• Action-oriented⠀and⠀organized⠀with the⠀capability⠀to manage⠀and⠀prioritize⠀deadlines⠀and⠀requests
• Self-starter⠀with the⠀ability to⠀solve⠀ambiguous/open-ended⠀business⠀challenges⠀and act as⠀an⠀advocate⠀for⠀change
• Strong⠀relationship⠀management⠀and⠀team-oriented⠀skills to⠀lead and⠀influence⠀others in⠀a⠀cross-functional⠀environment

Salary⠀range:⠀$145,000-$215,000

Discretionary⠀bonus⠀eligible:⠀Yes

Sales⠀bonus⠀eligible:⠀No

Pay:⠀$145,000.00⠀-⠀$215,000.00⠀per⠀year

Schedule:⠀Monday to⠀Friday