Global Brand Marketing Director

Posted Date 02 Jan 2024



Experience Icon Experience 10 Years Salary Salary 150000USD
Job Type Icon Job Type Full Time Company Company Inclusively
Job Category Icon Job Category Marketing Qualification Icon Qualification BS Marketing
Gender IconGender Both Date Last Date 01 Apr
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) New Jersey , United States

Description Job Description


As the⠀Director,⠀Global⠀Brand &⠀Advertising,⠀you will⠀develop⠀and⠀oversee⠀brand⠀strategy,⠀creative⠀strategy,⠀brand⠀management,⠀and brand⠀measurement.⠀You will⠀work⠀closely⠀with⠀global⠀business⠀and⠀marketing⠀teams to⠀help drive⠀and guide⠀cross-functional⠀marketing⠀and⠀advertising⠀programs⠀for⠀maximum⠀impact,⠀giving you⠀the⠀opportunity⠀to problem⠀solve and⠀think⠀creatively⠀while also⠀delivering⠀business⠀results.

Essential Job Functions:

  • Continue⠀to evolve⠀and build⠀the⠀Investments⠀global⠀brand⠀creating⠀differentiation⠀and⠀relevancy⠀with our⠀key⠀external⠀audiences⠀and our⠀employees.
  • Develop⠀and⠀implement⠀brand⠀activation⠀and⠀product⠀marketing⠀programs,⠀advertising,⠀and⠀experiences⠀to achieve⠀business⠀objectives.
  • Manage⠀the⠀creative⠀services⠀team that⠀oversees⠀brand⠀management,⠀consistent⠀implementation⠀of brand⠀guidelines,⠀and⠀supports⠀execution⠀of brand,⠀marketing,⠀and⠀business⠀projects.
  • Help⠀manage⠀external⠀agencies⠀in the⠀development⠀of⠀campaigns⠀across⠀paid,⠀earned,⠀and owned⠀channels.
  • Collaborate⠀with⠀colleagues⠀in⠀Marketing,⠀Sales, and⠀other⠀areas of⠀the⠀business⠀to ensure⠀our brand⠀positioning⠀is⠀consistent⠀across all⠀initiatives.
  • Onboard,⠀manage and⠀cultivate⠀relationships⠀with new⠀external⠀vendors,⠀agencies,⠀and media⠀partners⠀to⠀diversify⠀capabilities⠀and⠀perspectives.
  • Proactively⠀identify⠀new⠀opportunities⠀to advance⠀the brand⠀and⠀develop⠀and⠀implement⠀partnerships⠀and ideas⠀to amplify⠀the⠀brand.
  • Collaborate⠀with⠀Insurance⠀Marketing⠀and⠀Corporate⠀Communications⠀to align⠀with⠀corporate⠀priorities⠀and⠀elevate⠀the⠀overall⠀profile⠀and market⠀awareness⠀of⠀Investments.
  • Conduct⠀qualitative⠀and⠀quantitative⠀research⠀including⠀brand⠀health,⠀brand⠀strategy,⠀and⠀advertising⠀development,⠀and apply⠀insights⠀to⠀existing⠀and new⠀programs.
  • Stay⠀current on⠀marketing,⠀media,⠀technology,⠀and⠀industry⠀trends and⠀requirements⠀to⠀continue⠀to⠀innovate⠀and⠀recommend⠀new⠀approaches⠀to engage⠀and⠀connect⠀with⠀audiences⠀in⠀meaningful⠀ways.

Qualifications:

  • Bachelor’s⠀degree⠀required⠀with a⠀major in⠀Marketing,⠀Advertising,⠀Communications,⠀Business,⠀or⠀applicable⠀field
  • Minimum⠀10 years⠀of brand,⠀marketing⠀and or⠀advertising⠀experience
  • Proven⠀experience⠀building⠀and⠀delivering⠀integrated⠀brand,⠀marketing,⠀and⠀communication⠀programs⠀and⠀managing⠀brand⠀tools,⠀processes,⠀and⠀assets
  • Experienced⠀people⠀leader.
  • Collaborative,⠀creative,⠀and⠀analytical⠀leader⠀driven to⠀connect⠀brands and⠀audiences⠀in a⠀meaningful⠀way
  • Strategic⠀thinker⠀with⠀demonstrated⠀ability to⠀partner⠀across an⠀organization
  • Experience⠀writing⠀marketing⠀and⠀creative⠀briefs and⠀developing⠀marketing⠀and⠀communications⠀plans
  • Deep⠀expertise⠀in⠀managing⠀both⠀external⠀agencies⠀and⠀internal⠀creative⠀teams
  • Agility⠀across the⠀marketing⠀mix⠀including⠀research,⠀customer⠀insights,⠀branding,⠀creative⠀development,⠀and⠀advertising
  • Experience⠀developing⠀and⠀executing⠀media⠀programs⠀that⠀include⠀paid⠀social,⠀search,⠀and⠀digital⠀channels
  • Ability⠀to operate⠀at both a⠀strategic⠀and⠀executional⠀level;⠀with a⠀roll-up-your-sleeves⠀mentality⠀working⠀alongside⠀teams to⠀deliver⠀against⠀the⠀objectives
  • Exceptional⠀written⠀and⠀communication⠀skills⠀with the⠀ability to⠀speak⠀effectively⠀to senior⠀leadership⠀and⠀internal/external⠀stakeholders
  • Action-oriented⠀and⠀organized⠀with the⠀capability⠀to manage⠀and⠀prioritize⠀deadlines⠀and⠀requests
  • Self-starter⠀with the⠀ability to⠀solve⠀ambiguous/open-ended⠀business⠀challenges⠀and act as⠀an⠀advocate⠀for⠀change
  • Strong⠀relationship⠀management⠀and⠀team-oriented⠀skills to⠀lead and⠀influence⠀others in⠀a⠀cross-functional⠀environment

Salary⠀range:⠀$145,000-$215,000

Discretionary⠀bonus⠀eligible:⠀Yes

Sales⠀bonus⠀eligible:⠀No

Pay:⠀$145,000.00⠀-⠀$215,000.00⠀per⠀year

Schedule:⠀Monday to⠀Friday


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