At Sam's⠀Club, we⠀are member⠀obsessed.⠀We look to⠀add value⠀to the⠀Sam's Club⠀membership,⠀and we⠀partner⠀with⠀suppliers⠀to bring⠀unique and⠀exciting⠀values to⠀our⠀members.⠀Sam's Club⠀Member⠀Access⠀Platform⠀(MAP) is⠀the nexus⠀of the⠀Supplier⠀-Marketer-⠀Merchant⠀partnership⠀and is⠀responsible⠀for⠀delivering⠀our⠀suppliers⠀(advertisers)⠀impactful⠀omnichannel⠀member⠀experiences⠀that are⠀married⠀with⠀measurable⠀insights.
This⠀is a⠀unique⠀opportunity⠀to join a⠀fast-growing,⠀highly⠀visible⠀team⠀within⠀Sam's⠀Club. We⠀believe⠀all⠀digital⠀advertising⠀can be⠀targeted⠀and⠀accountable⠀- and we⠀have Sam's⠀Club first⠀party⠀membership⠀sales data⠀to prove⠀it. MAP⠀wins when⠀suppliers⠀invest in⠀digital⠀media to⠀drive⠀growth;⠀Sam's and⠀our⠀supplier⠀partners⠀win when⠀your⠀digital⠀expertise⠀helps sell⠀more goods⠀online and⠀offline.⠀Growth in⠀our⠀digital⠀advertising⠀business⠀is key to⠀fueling⠀Sam's⠀overall⠀growth⠀strategy.
As⠀a Search⠀Center of⠀Excellence⠀Director,⠀you will⠀lead a⠀small,⠀agile team⠀of Search⠀Performance⠀Managers⠀and API⠀Onboarding⠀Specialists⠀responsible⠀for⠀analyzing⠀and⠀optimizing⠀advertisers'⠀search⠀campaigns⠀so that⠀they can⠀meet their⠀marketing⠀objectives,⠀drive⠀revenue⠀growth,⠀and foster⠀product⠀improvements.⠀You will⠀work⠀closely⠀with the⠀Product,⠀Engineering⠀team,⠀Sales⠀team,⠀Account⠀Management,⠀Campaign⠀Management,⠀and API/Ad⠀Tech⠀partners.⠀You will⠀partner⠀with⠀Product⠀Marketing⠀and MAP⠀leaders to⠀provide⠀input into⠀the Search⠀roadmap⠀and⠀prioritization.
The⠀ideal⠀candidate⠀will have⠀a strong⠀understanding⠀of the⠀paid⠀search⠀industry⠀as well as⠀the⠀digital⠀media⠀landscape.⠀This role⠀is⠀dedicated⠀to⠀enabling⠀growth for⠀MAP's⠀search⠀product⠀across all⠀buying⠀channels⠀-Managed⠀Service,⠀Self-Serve⠀and via⠀API⠀partnerships.⠀This role⠀reports to⠀the Senior⠀Director,⠀Head of⠀Advertising⠀Operations.
Responsibilities:
- Recruit,⠀develop⠀and mentor⠀a team of⠀Search⠀Performance⠀Managers⠀and⠀API/Self⠀Serve⠀Onboarding⠀and⠀Support⠀Specialists⠀responsible⠀for⠀driving⠀search⠀strategy⠀and⠀advertising⠀revenue
- Partner⠀with MAP⠀Leadership⠀and⠀Product⠀Marketing⠀to provide⠀input into⠀Search⠀roadmap,⠀and manage⠀priorities⠀and⠀timelines⠀with other⠀cross-functional⠀leaders
- Partner⠀with MAP⠀leadership,⠀Product⠀Marketing,⠀MAP⠀training⠀teams on⠀development⠀of ongoing⠀educational⠀materials⠀to⠀up-skill⠀the⠀broader⠀MAP⠀organization⠀- Sales⠀and Ops on⠀MAP's⠀Search⠀product⠀portfolio⠀and⠀platform.
- Demonstrates⠀curiosity⠀and a⠀growth⠀mindset;⠀fosters an⠀environment⠀that⠀supports⠀learning,⠀innovation,⠀and⠀exhibits⠀resilience⠀in the⠀face of⠀setbacks.
- Provide⠀thought⠀leadership⠀activity⠀both with⠀advertisers⠀and⠀internally,⠀bringing⠀in new⠀concepts⠀of impact⠀and⠀championing⠀creative⠀strategic⠀thinking
- Explore⠀and⠀implement⠀automation⠀solutions⠀to create⠀efficiency⠀and⠀improve⠀performance
- Define⠀metrics to⠀measure⠀the⠀performance⠀of the⠀team and⠀fosters a⠀culture of⠀career⠀development⠀by helping⠀to drive⠀participation⠀in ongoing⠀training,⠀workshops,⠀and⠀lunch-and-learns
- Develop⠀operational⠀excellence⠀for Search⠀[Sponsored⠀Product]⠀Portfolio
- Develop⠀in-depth⠀understanding⠀of Sam's⠀Club⠀product⠀technology⠀to build⠀Sponsored⠀Product⠀(Search)⠀playbooks⠀and best⠀practices⠀to ensure⠀success⠀and growth⠀of MAP's⠀advertising⠀business
- Ensure⠀effective⠀communication⠀and a⠀collaborative⠀working⠀relationship⠀across⠀internal⠀teams as⠀well as⠀client &⠀platform⠀partners
- Drives⠀continuous⠀improvements,⠀supervises⠀the⠀adoption⠀of new⠀technology,⠀and⠀supports⠀digital⠀disruption⠀in line⠀with Sam's⠀Club⠀business⠀model.
- Identify⠀data and⠀process⠀improvement⠀opportunities⠀and work⠀with⠀cross-functional⠀teams to⠀identify⠀new growth⠀opportunities
- Introduce⠀and⠀maintain⠀operational⠀rigor⠀around⠀processes,⠀SLAs &⠀best⠀practices
- Partner⠀with⠀cross-functional⠀teams to⠀remove⠀roadblocks⠀related to⠀search⠀campaign⠀performance⠀and⠀delivery
Qualifications:
- 10+ years'⠀work⠀experience⠀in⠀advertising⠀industry⠀with focus⠀in paid⠀search,⠀retail⠀search⠀and/or⠀eCommerce.
- Minimum⠀5 years of⠀people⠀leadership,⠀including⠀experience⠀hiring,⠀developing⠀and⠀mentoring⠀a⠀team
- Bachelor's⠀degree in⠀business⠀or related⠀field
- Expertise⠀in paid⠀search⠀with⠀advanced⠀knowledge⠀of all⠀paid⠀search⠀terminology⠀and key⠀industry⠀tools,⠀with⠀experience⠀in keyword⠀bidding⠀strategies,⠀budget⠀management⠀and⠀optimization
- Knowledge⠀of API and⠀Self-Serve⠀platforms⠀with⠀experience⠀in⠀advertiser⠀onboarding⠀and⠀support
- Proven⠀track⠀record⠀using⠀analytic⠀and⠀quantitative⠀skills to⠀develop⠀scalable⠀media⠀strategies,⠀validate⠀and⠀measure⠀search⠀performance,⠀and⠀deliver⠀actionable⠀insights
- Ability⠀to⠀effectively⠀communicate⠀with⠀executive⠀leadership⠀in a⠀concise⠀and⠀succinct⠀manner-⠀both⠀verbal and⠀written.
- Ability⠀to use⠀quantitative⠀and⠀qualitative⠀feedback⠀to⠀identify,⠀develop⠀and⠀improve⠀business⠀processes.
- Strong⠀analytical⠀thinking⠀and the⠀ability to⠀clearly⠀communicate⠀findings⠀and⠀solutions,⠀both⠀written⠀and⠀verbal
- Ability⠀to⠀effectively⠀influence⠀and⠀communicate⠀cross-functionally⠀with an⠀emphasis⠀on⠀collaboration.
- Highly⠀comfortable⠀with⠀direct⠀client⠀interaction,⠀including⠀presentations,⠀with the⠀ability to⠀translate⠀technical⠀concepts⠀into⠀client-friendly⠀language
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