Digital Performance Consultant

 FordDirect emphasizes diversity and inclusivity, valuing the unique contributions of all team members. We are an equal opportunity employer committed to providing a supportive and respectful work environment. We encourage individuals from all backgrounds to apply and offer accommodations during the application process if needed.

Position Overview: The Digital Performance Consultant (DPC) will serve as the primary contact for Ford and Lincoln Dealers, providing expert consultation on digital marketing products and services. This role involves in-person dealer visits, managing dealer relationships, and optimizing the use of FordDirect’s digital solutions to drive dealer success. The position requires extensive travel within the Orlando Metro area.

Key Responsibilities:

• Consultation & Coaching: Advise dealers on digital marketing products, usage, and performance through in-person visits and targeted marketing efforts.
• Customer Support: Act as the main point of contact for assigned dealers, resolving concerns and building strong relationships.
• Market Analysis: Assess and analyze dealer digital strategies and performance to prepare for consultations.
• Sales & Performance Goals: Utilize consultative selling to achieve product penetration and revenue goals.
• Post-Sales Support: Provide ongoing support to dealers, enhance their utilization of FordDirect products, and achieve dealer satisfaction goals.
• Product Feedback: Gather dealer feedback on product use and recommend enhancements to internal teams.
• Product Launches: Collaborate with internal teams and vendors to execute product launches and initiatives.
• Financial Management: Manage territory financials, including revenue goals and dealer billing inquiries.
• Industry Knowledge: Stay informed about industry trends, competitors, and market conditions.
• Training & Knowledge Sharing: Participate in and contribute to training activities and knowledge sharing.

Travel Requirements: Extensive travel within the Orlando Metro area.

Qualifications:

• Experience:

  • 5+ years in digital marketing.
  • 5+ years working with automotive retail teams.
  • 5+ years of direct solution selling experience, preferably with automotive dealers.
  • Experience with CRM systems and financial management (revenue goals, profitability).

• Skills, Knowledge, and Abilities:

  • Proactive problem-solving and multitasking abilities.
  • Strong customer service orientation and attention to detail.
  • Independent and collaborative work capabilities with a positive attitude.
  • Excellent organizational and time management skills.
  • Exceptional communication skills (written, verbal, listening).
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Education: Bachelor’s degree in Marketing, Technology, or a related field, or equivalent work experience.

Benefits and Pay:

• Base Salary Range: $87K-$100K, based on experience.
• Benefits:
  • Medical, dental, and vision insurance.
  • Ancillary benefits (pet insurance, legal services).
  • Annual Live Well! Work Well! allowance.
  • Summer ½ Days on Fridays.
  • 401(k) plan with employer match.
  • Rewards and recognition programs.
  • Generous holidays and paid time off, including paid time off between Christmas and New Year’s Day and volunteer time off.
  • Participation in Diversity & Inclusion council and Women of FordDirect resource groups.
  • Team-building and employee events.