Digital Performance Analyst

The Digital Performance Analyst supports the Digital Analytics & Testing team by managing daily work activities, analyzing data, and optimizing digital marketing strategies. This role involves working with Google Analytics, reporting functions, and a/b/n testing to enhance user experience and drive online conversions.

How You'll Shine:

Requirements Development:

• Collaborate with the Digital Analytics Manager to understand reporting requirements.
• Identify, transform, and prepare data for exploratory analyses and ongoing reporting.

Data Exploration, Visualization, and Dashboarding:

• Compile datasets and develop dashboards to monitor website and digital marketing campaign performance.

Business Performance:

• Monitor business performance, identify issues and opportunities, and recommend optimizations to the site experience.

End User Experience:

• Optimize end user experience across multiple lines of business.
• Identify, test, and optimize new website product features using data-driven insights.

Data Analysis:

• Incorporate multiple data sources and methodologies to drive marketing efficiency and improve customer experience.

Testing:

• Design and execute a/b/n tests to optimize marketing investments.
• Analyze results and provide insightful recommendations.

Problem Solving:

• Develop creative solutions by partnering with multi-functional team members.

What You'll Bring:

• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, Data Science, or related field.
• Two years of experience in digital analytics (Google/Adobe Analytics).
• Strong analytical skills and problem-solving abilities.
• Attention to detail and accuracy in metrics validation and report formatting.
• Effective communication skills, both internally and client-facing.
• Ability to work under pressure and adapt to changing conditions.
• Team player with a customer-centric approach.
• Experience with SQL (MSSQL, Oracle SQL, Big Query SQL) and advanced Excel skills.
• Experience with GA4 and digital reporting tools (Data Studio, Tableau, Power BI, Domo) is preferred.
• Experience in A/B Testing & Personalization Testing (Adobe Target/Google Optimize, Maxymiser, Optimizely) and eCommerce analytics.
• Experience with Clickstream data in Google BigQuery or other data warehouse solutions (AWS, Snowflake) is required.

How You'll Be Rewarded:

Travel + Leisure Co. offers a comprehensive benefits package for associates working 30 or more hours per week, including:

• Medical, Dental, and Vision insurance.
• Flexible spending accounts.
• Life and accident coverage.
• Disability benefits.
• Paid time off, parental leave, and holidays (subject to position and eligibility).
• 401k with employer match.
• Legal and identity theft plan.
• Voluntary income protection benefits.
• Wellness program.
• Employee Assistance Program.
• Wish day paid time to volunteer at an approved organization.

Company Culture: Travel + Leisure Co. values hospitality and inclusivity, striving to deliver excellence and support its employees. Join a global team committed to strengthening communities and enhancing the customer experience.

Application Instructions: Please apply through our company website or the specified application portal. Include a resume and cover letter detailing your relevant experience and qualifications.

Equal Opportunity Employer (EOE) Statement: Travel + Leisure Co. is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. All employment decisions are based on qualifications, merit, and business needs.

Feel free to adjust any specifics or add additional details as necessary!