Digital Marketing Specialist

1. Social Media Marketing:

• Manage and⠀grow the⠀company's⠀presence⠀across⠀social⠀media⠀platforms.
• Create⠀and⠀schedule⠀posts,⠀engage⠀with the⠀community,⠀and run⠀social⠀media⠀advertising⠀campaigns.
• Analyze⠀metrics to⠀gauge the⠀success of⠀social⠀media⠀campaigns.
• Monitor⠀mentions,⠀messages,⠀comments,⠀and⠀relevant⠀hashtags.
• Engage⠀with users⠀by⠀responding⠀to⠀questions,⠀comments,⠀and⠀mentions⠀in a⠀timely and⠀professional⠀manner.
• Identify⠀relevant⠀influencers⠀in the⠀industry⠀and⠀establish⠀partnerships⠀for⠀promotional⠀activities.
• Manage⠀influencer⠀relationships,⠀including⠀negotiation⠀of terms⠀and⠀tracking⠀of⠀campaign⠀performance.

2. Search Engine Optimization (SEO):

• Conduct⠀keyword⠀research⠀to guide⠀content⠀creation.
• Optimize⠀website⠀content⠀for search⠀engines.
• Monitor⠀and⠀analyze⠀website⠀traffic⠀and SEO⠀metrics.

3. Pay-Per-Click (PPC) Management:

• Create,⠀manage,⠀and⠀optimize⠀PPC⠀campaigns⠀across⠀various⠀platforms⠀like⠀Google Ads⠀and Bing⠀Ads.
• Monitor⠀campaign⠀performance⠀and adjust⠀bids and⠀keywords⠀to improve⠀ROI.
• Prepare⠀monthly⠀PPC⠀reports.

4. Email Marketing:

• Develop⠀and⠀execute⠀email⠀marketing⠀campaigns.
• Segment⠀email⠀lists for⠀targeted⠀marketing.
• Analyze⠀key⠀metrics⠀like open⠀rates and⠀click-through⠀rates.

5. Content Marketing:

• Plan and⠀execute a⠀content⠀marketing⠀strategy.
• Create⠀high-quality,⠀SEO-friendly⠀content⠀for blogs,⠀whitepapers,⠀and other⠀digital⠀platforms.
• Measure⠀the⠀effectiveness⠀of content⠀marketing⠀efforts⠀using⠀analytics⠀tools.

6. Analytics and Reporting:

• Use tools⠀like⠀Google⠀Analytics⠀to track⠀and⠀analyze⠀website⠀traffic.
• Create⠀monthly⠀reports on⠀digital⠀marketing⠀performance.
• Use⠀data to⠀make⠀informed⠀marketing⠀decisions.

7. Conversion Rate Optimization:

• Implement⠀A/B tests⠀to improve⠀website⠀conversion⠀rates.
• Analyze⠀customer⠀journeys⠀and⠀optimize⠀the sales⠀funnel.
• Make⠀recommendations⠀for⠀website⠀improvements.

9. Digital Advertising:

• Plan and⠀execute⠀digital⠀advertising⠀campaigns,⠀including⠀display⠀and⠀retargeting⠀ads.
• Monitor⠀and⠀optimize⠀ad⠀performance.

10. Budget Management:

• Manage⠀digital⠀marketing⠀budgets⠀effectively.
• Ensure⠀ROI and⠀KPI⠀targets⠀are met⠀within the⠀allocated⠀budget.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in social media marketing.
• Proficient in digital marketing tools such as Google Analytics, Google Ads, and CRM software.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Creative problem-solving skills.

Application Question(s):

• You must be located in Abu Dhabi

Language:

• english (Preferred)
• arabic (Required)