Digital Marketing Executive

Assist in⠀the⠀formulation⠀of⠀strategies⠀to build a⠀lasting⠀digital⠀connection⠀with⠀consumers.⠀Plan and⠀monitor⠀the⠀ongoing⠀company⠀presence⠀on social⠀media⠀(Instagram,⠀Tik Tok,⠀Twitter,⠀Facebook⠀etc.)⠀Launch⠀optimized⠀online⠀adverts⠀through⠀Google⠀AdWords,⠀Facebook⠀etc. to⠀increase⠀company⠀and brand⠀awareness.⠀Be⠀actively⠀involved⠀in SEO⠀efforts⠀(keyword,⠀image⠀optimization⠀etc.)

• Prepare⠀online⠀newsletters⠀and⠀promotional⠀emails and⠀organize⠀their⠀distribution⠀through⠀various⠀channels.
• Provide⠀creative⠀ideas for⠀content⠀marketing⠀and update⠀website.
• Collaborate⠀with⠀designers⠀to improve⠀user⠀experience.
• Measure⠀performance⠀of digital⠀marketing⠀efforts⠀using a⠀variety of⠀Web⠀analytics⠀tools⠀(Google⠀Analytics,⠀Web Trends⠀etc.)
• Acquire⠀insight in⠀online⠀marketing⠀trends and⠀keep⠀strategies⠀up to⠀date.
• Maintain⠀partnerships⠀with media⠀agencies⠀and⠀vendors.⠀Digital⠀Marketing⠀Knowledge:⠀In-depth⠀understanding⠀of digital⠀marketing⠀channels,⠀including⠀search⠀engine⠀optimization⠀(SEO),⠀pay-per-click⠀advertising⠀(PPC),⠀social⠀media⠀marketing,⠀email⠀marketing,⠀content⠀marketing,⠀and⠀affiliate⠀marketing.⠀Familiarity⠀with⠀marketing⠀automation⠀tools and⠀customer⠀relationship⠀management⠀(CRM)⠀systems.
• Analytical⠀Skills:⠀Proficiency⠀in using⠀analytics⠀tools such⠀as Google⠀Analytics,⠀Adobe⠀Analytics,⠀or other⠀data⠀analytics⠀platforms⠀to track⠀and⠀measure⠀campaign⠀performance.⠀Ability to⠀interpret⠀data and⠀derive⠀actionable⠀insights⠀to⠀optimize⠀campaigns.
• SEO⠀Skills:⠀Knowledge⠀of SEO⠀best⠀practices,⠀keyword⠀research,⠀on-page⠀and⠀off-page⠀SEO⠀techniques,⠀and the⠀ability to⠀improve⠀organic⠀search⠀rankings.
• Paid⠀Advertising⠀Skills:⠀Experience⠀with⠀setting up⠀and⠀managing⠀PPC⠀campaigns⠀on⠀platforms⠀like⠀Google Ads⠀and social⠀media⠀advertising⠀(e.g.,⠀Facebook⠀Ads,⠀LinkedIn⠀Ads).⠀Understanding⠀of budget⠀management,⠀bidding⠀strategies,⠀and ad⠀targeting.
• Content⠀Marketing:⠀Content⠀creation⠀and⠀editing⠀skills,⠀including⠀writing⠀compelling⠀and⠀SEO-friendly⠀content,⠀creating⠀visuals,⠀and⠀understanding⠀content⠀marketing⠀strategies.
• Social⠀Media⠀Management:⠀Proficiency⠀in⠀managing⠀and⠀growing⠀social⠀media⠀accounts⠀for⠀brands.⠀Knowledge⠀of social⠀media⠀advertising,⠀audience⠀targeting,⠀and⠀analytics.
• Email⠀Marketing:⠀Experience⠀in⠀creating⠀and⠀managing⠀email⠀marketing⠀campaigns,⠀including⠀list⠀segmentation,⠀A/B⠀testing,⠀and email⠀automation.
• Copywriting⠀and⠀Creativity:⠀Strong⠀copywriting⠀skills for⠀creating⠀persuasive⠀and⠀engaging⠀marketing⠀content.⠀Creative⠀thinking⠀to develop⠀innovative⠀marketing⠀campaigns⠀and⠀strategies.
• Communication⠀Skills:⠀Excellent⠀written⠀and verbal⠀communication⠀skills.⠀Ability to⠀convey⠀complex⠀marketing⠀concepts⠀to team⠀members⠀and⠀stakeholders.
• Diploma⠀level in⠀marketing⠀or⠀similar.
• At⠀least a⠀year’s⠀work⠀experience⠀in digital⠀marketing
• Experience⠀of⠀managing⠀and⠀writing⠀content⠀for a⠀website⠀CMS.
• Google⠀Analytics⠀and SEO⠀experience.
• Experience⠀of⠀managing⠀social⠀media⠀campaigns.
• Experience⠀of email,⠀AdWords⠀and/or⠀display⠀advertising⠀campaigns
• Experience⠀in⠀identifying⠀target⠀audiences⠀and⠀devising⠀digital⠀campaigns⠀that⠀engage,⠀inform,⠀and⠀motivate.
• Certifications⠀from⠀organizations⠀like⠀Google⠀(Google⠀Ads,⠀Analytics),⠀HubSpot,⠀or other⠀relevant⠀industry⠀certifications.