Digital Marketing Coordinator

The⠀Marketing⠀Coordinator⠀will be⠀responsible⠀for the⠀execution,⠀maintenance,⠀and⠀assistance⠀in⠀day-to-day⠀management,⠀execution⠀and⠀reporting⠀of various⠀digital⠀marketing⠀channels.⠀This⠀position⠀will also⠀responsible⠀for⠀managing⠀digital⠀assets,⠀site⠀updates,⠀promotional⠀alignment⠀across all⠀digital⠀channels,⠀cross⠀functional⠀collaboration⠀and work⠀closely⠀with⠀agency/vendor⠀partners.⠀The⠀position⠀will⠀report⠀into the⠀Marketing⠀Manager⠀and⠀Digital⠀Marketing⠀Director.

• Produce⠀quality⠀work and⠀fulfill on⠀all tasks⠀and⠀projects⠀in a⠀timely⠀manner
• Support⠀execution⠀and⠀management⠀across⠀digital⠀channels:⠀Paid⠀Search,⠀Search⠀Engine⠀Optimization⠀(SEO),⠀Affiliate,⠀Paid⠀Social⠀and/or⠀Display
• Drive⠀personalization⠀using CRM⠀database⠀to tailor⠀messages⠀by segment⠀and⠀marketing⠀channel
• Analyze⠀revenue⠀and new⠀customer⠀acquisition⠀performance
• Analyze⠀search⠀trends to⠀inform⠀merchandising⠀& website⠀team of⠀specific⠀product⠀search⠀volume
• Monitor⠀performance⠀and⠀recommend⠀changes as⠀needed
• Ability⠀to dive⠀into⠀channel⠀accounts⠀and work⠀with⠀agency⠀partners⠀to find⠀efficiencies⠀and/or⠀growth
• Work⠀closely⠀with⠀agency/vendor⠀partners⠀to ensure⠀best⠀practices⠀and⠀develop⠀roadmaps⠀for⠀implementing⠀new⠀products⠀and⠀technologies
• Ability⠀to⠀develop,⠀manage and⠀analyze on⠀channel⠀reporting
• Work⠀with⠀analytics⠀team on⠀ongoing⠀reporting⠀needs such⠀as⠀affiliate⠀publisher⠀and coupon⠀reports,⠀downtracking⠀files,⠀etc
• Act⠀as an⠀cross⠀functional⠀liaison⠀and ensure⠀latest⠀promotional⠀updates⠀are⠀received⠀and⠀clearly⠀communicate⠀updates⠀immediately⠀to⠀external⠀partners,⠀while⠀ensuring⠀reflecting⠀accordingly⠀across all⠀digital⠀channels
• Assist⠀cross⠀functionally⠀on the⠀development⠀of assets,⠀including⠀submitting⠀creative⠀briefs
• Collaborate⠀with the⠀digital⠀team as⠀well as⠀marketing,⠀creative,⠀merchants,⠀operations,⠀IT, legal,⠀and other⠀internal⠀key⠀stakeholders⠀to develop⠀and⠀implement⠀tactics⠀and⠀support⠀online and⠀in-store⠀marketing⠀activities

• Bachelor’s⠀degree in⠀marketing⠀or related⠀field
• Minimum⠀of 1-3⠀years⠀marketing,⠀retail or⠀agency⠀experience⠀in⠀consumer⠀products⠀preferred

• Demonstrated⠀ability to⠀work with⠀external⠀agencies⠀and manage⠀day-to-day⠀interactions
• Demonstrated⠀ability to⠀work as⠀part of a⠀cross-functional⠀team and⠀willingness⠀to take on⠀responsibilities⠀outside⠀primary⠀job⠀description⠀when⠀necessary
• Strong⠀knowledge⠀and⠀understanding⠀of the⠀digital⠀media⠀landscape,⠀relating⠀to retail⠀and/or an⠀industry⠀similar
• Proficient⠀in⠀Microsoft⠀Excel,⠀PowerPoint,⠀and⠀Word
• Preferred⠀experience⠀in⠀Analytics⠀(i.e.⠀Google⠀Analytics,⠀Adobe/Omniture,⠀Adwords,⠀etc)
• Meticulous⠀organization,⠀self-motivated⠀with a⠀flexible⠀approach⠀to the⠀work⠀required
• Excellent⠀writing,⠀speaking,⠀and⠀presentation⠀skills
• Ability⠀to⠀multi-task⠀in a⠀fast-paced⠀environment,⠀teamwork⠀and⠀relationship⠀building
• Ability⠀to work⠀towards⠀multiple⠀deadlines⠀with⠀shifting⠀priorities
• Ability⠀to work⠀independently⠀and as⠀part of a⠀team