Digital Marketing and Content Strategy Specialist

This⠀position⠀specifically⠀supports⠀the⠀mission by⠀managing⠀key⠀digital⠀marketing⠀and⠀communication⠀efforts,⠀including⠀the⠀University’s⠀homepage⠀and other⠀high-visibility⠀websites.⠀This⠀position⠀also⠀provides⠀strategic⠀guidance,⠀training,⠀and⠀implementation⠀of mass⠀email⠀tools to⠀communicate⠀with⠀worldwide⠀constituents.

A⠀Bachelors⠀degree,⠀three⠀years of⠀relevant⠀experience,⠀and an⠀active⠀Christian⠀faith are⠀required.⠀A masters⠀degree and⠀five years⠀of⠀relevant⠀experience⠀is⠀preferred.

What You Will Do:

• Work with⠀the⠀Director⠀of Digital⠀Marketing⠀Operations⠀to produce⠀and manage⠀University-level⠀web and⠀communication⠀platforms,⠀including⠀frequent⠀copy-writing⠀to support⠀University⠀communication⠀goals.⠀Coordinate⠀with⠀campus⠀partners⠀to⠀identify⠀and⠀develop⠀strategic⠀content⠀goals and⠀objectives⠀that⠀facilitate⠀departmental⠀and⠀University⠀objectives⠀and⠀reinforce⠀the Baylor⠀brand.
• Partners⠀with⠀campus⠀mass email⠀users to⠀create,⠀schedule,⠀deliver,⠀and⠀monitor⠀the⠀results of⠀email⠀campaigns⠀to broad⠀and narrow⠀constituent⠀groups.⠀Additionally,⠀writes⠀headlines,⠀ledes and⠀feature⠀articles⠀for a⠀weekly,⠀campus-wide,⠀digest⠀email.
• Utilize⠀graphic⠀software⠀systems to⠀select,⠀crop and⠀edit⠀photos,⠀and to⠀manipulate⠀other⠀graphics⠀in support⠀of⠀assigned⠀web⠀pages.
• Train⠀campus⠀partners⠀in use of⠀the CMS⠀and other⠀tools.
• In⠀coordination⠀with⠀digital⠀marketing⠀development,⠀prepare⠀search-optimized⠀recommendations⠀for site⠀descriptions⠀and⠀keyword⠀utilization⠀to enhance⠀search⠀rankings.
• Perform⠀all other⠀duties as⠀assigned⠀to support⠀Baylor’s⠀mission
• Ability⠀to comply⠀with⠀University⠀policies
• Maintain⠀regular⠀and⠀punctual⠀attendance

Explore & Engage

Baylor⠀University⠀is a⠀private⠀not-for-profit⠀university⠀affiliated⠀with the⠀Baptist⠀General⠀Convention⠀of Texas.⠀As an⠀Affirmative⠀Action/Equal⠀Opportunity⠀employer,⠀Baylor is⠀committed⠀to⠀compliance⠀with all⠀applicable⠀anti-discrimination⠀laws,⠀including⠀those⠀regarding⠀age, race,⠀color,⠀sex,⠀national⠀origin,⠀military⠀service,⠀genetic⠀information,⠀and⠀disability.⠀Baylor’s⠀commitment⠀to equal⠀opportunity⠀and⠀respect of⠀others⠀does not⠀undermine⠀the⠀validity⠀and effect⠀of the⠀constitutional⠀and⠀statutory⠀protections⠀for its⠀religious⠀liberty,⠀including,⠀without⠀limitation,⠀the⠀religious⠀organization⠀exemption⠀under⠀Title VII⠀of the⠀Civil⠀Rights Act⠀of 1964,⠀the⠀religious⠀exemption⠀to Title⠀IX of the⠀Education⠀Amendments⠀of 1972,⠀and the⠀Free⠀Exercise⠀Clause of⠀the First⠀Amendment⠀to the⠀United⠀States⠀Constitution,⠀among⠀others.