Digital Marketing Analyst

Posted Date 14 Feb 2024



Experience Icon Experience 3 Years Salary Salary 120000USD
Job Type Icon Job Type Full Time Company Company Home Source Systems
Job Category Icon Job Category Digital Marketing Qualification Icon Qualification BS Marketing
Gender IconGender Both Date Last Date 14 May
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) New Jersey , United States

Description Job Description


HomeSource⠀is a⠀dynamic⠀and⠀rapidly⠀growing⠀company.⠀With 12⠀years of⠀growth and⠀innovation,⠀the⠀HomeSource⠀team has⠀maintained⠀a singular⠀vision: to⠀make life⠀simpler⠀for⠀retailers⠀and⠀manufacturers⠀by⠀aggregating⠀large⠀amounts of⠀data into⠀one⠀single,⠀usable⠀system.⠀Today,⠀that⠀vision is⠀blending⠀with new⠀cloud⠀technology⠀in ways⠀that would⠀have⠀seemed⠀impossible⠀even a⠀decade⠀ago. It is⠀now⠀possible⠀to bring⠀together⠀millions⠀of pieces⠀of⠀information⠀–⠀including⠀item⠀numbers,⠀product⠀specs,⠀training⠀videos,⠀and more⠀– into⠀an app⠀that can⠀be used⠀and⠀updated in⠀real-time.⠀The result⠀isn’t⠀just⠀useful,⠀it’s⠀groundbreaking.⠀Although⠀we work⠀with⠀cloud-based⠀apps and⠀systems,⠀we have⠀never⠀forgotten⠀that we⠀are in the⠀business⠀of solving⠀problems.⠀That means⠀we’ll⠀keep⠀working⠀hard to⠀find new⠀ways to⠀help you⠀benefit⠀from⠀accurate⠀content⠀and⠀streamlined⠀processes.

Summary

Join⠀our⠀dynamic⠀team at⠀HomeSource⠀Systems⠀where⠀innovation⠀meets⠀impact!⠀We're on⠀the⠀lookout⠀for a⠀talented⠀Digital⠀Marketing⠀Analyst to⠀play a key⠀role in⠀our⠀rapidly⠀growing⠀company.⠀If you're⠀passionate⠀about⠀digital⠀marketing,⠀possess a⠀minimum of⠀3 years of⠀hands-on⠀experience,⠀and are⠀ready to⠀take your⠀career to⠀the next⠀level, we⠀want to⠀hear from⠀you!

Qualifications:
  • Bachelor’s⠀degree in⠀marketing,⠀Advertising,⠀or a⠀related⠀field.
  • Leverage⠀your 3⠀years of⠀digital⠀marketing⠀experience⠀to drive⠀impactful⠀strategies⠀that⠀elevate⠀our brand⠀presence.
  • Demonstrate⠀advanced⠀knowledge⠀of SEO and⠀PPC,⠀showcasing⠀your⠀ability to⠀optimize⠀campaigns⠀for⠀maximum⠀visibility⠀and⠀engagement.
  • Navigate⠀the⠀digital⠀landscape⠀with⠀confidence⠀using your⠀advanced⠀knowledge⠀of Google⠀Analytics⠀to derive⠀actionable⠀insights.
  • Showcase⠀your⠀expertise⠀in⠀managing⠀Google Ads⠀and⠀Facebook⠀Ads, from⠀strategic⠀planning⠀to⠀meticulous⠀execution.
  • Take⠀charge of⠀the⠀campaign⠀structure,⠀delivering⠀stellar⠀results⠀for⠀multiple⠀clients⠀through⠀continuous⠀analysis⠀and⠀optimization.
  • Plan⠀and⠀execute⠀effective⠀paid⠀advertising⠀campaigns⠀across⠀platforms⠀such as⠀Google⠀Ads,⠀social⠀media ads⠀and⠀display⠀networks.⠀Monitor⠀and⠀optimize⠀campaigns⠀for⠀maximum⠀ROI.
  • Excellent⠀analytical⠀skills and⠀insights⠀to drive⠀decision-making.
  • Exceptional⠀communication⠀skills,⠀both⠀written⠀and⠀verbal.
  • Creative⠀mindset⠀with the⠀ability to⠀think⠀outside⠀the box⠀and⠀develop⠀innovative⠀marketing⠀campaigns.
  • Strong⠀project⠀management⠀skills⠀with the⠀ability to⠀prioritize⠀and manage⠀multiple⠀tasks in a⠀dynamic⠀environment.⠀Demonstrated⠀experience⠀in⠀developing⠀and⠀executing⠀successful⠀digital⠀marketing⠀campaigns.
  • Be⠀a⠀self-starter⠀and can⠀work⠀effectively⠀in a⠀fast-paced,⠀dynamic⠀environment.
Responsibilities:
  • Plan and⠀execute⠀effective⠀paid⠀advertising⠀campaigns⠀across⠀platforms⠀such as⠀Google⠀Ads,⠀social⠀media ads⠀and⠀display⠀networks.⠀Monitor⠀and⠀optimize⠀campaigns⠀for⠀maximum⠀ROI.
  • Develop⠀and⠀execute⠀segmented⠀email⠀marketing⠀campaigns⠀to nurture⠀leads,⠀retain⠀customers,⠀and drive⠀conversions.⠀Monitor⠀deliverability,⠀open⠀rates,⠀click-through⠀rates, and⠀other⠀relevant⠀metrics.
  • Regularly⠀track and⠀analyze⠀digital⠀marketing⠀performance⠀metrics⠀using⠀tools like⠀Google⠀Analytics⠀and other⠀marketing⠀automation⠀platforms.⠀Provide⠀insights⠀and⠀recommendations⠀to enhance⠀campaign⠀effectiveness.⠀Conduct⠀keyword⠀research,⠀ad⠀copywriting,⠀A/B⠀testing,⠀and⠀performance⠀analysis⠀to⠀optimize⠀campaigns⠀for⠀maximum⠀ROI.
  • Implement⠀and manage⠀marketing⠀automation⠀workflows⠀to⠀streamline⠀lead⠀nurturing,⠀customer⠀onboarding,⠀and other⠀relevant⠀processes.
  • Collaborate⠀with⠀cross-functional⠀teams⠀including⠀Sales,⠀Product,⠀and Design⠀to ensure⠀marketing⠀efforts⠀are⠀aligned⠀with⠀overall⠀company⠀goals,⠀KPIs and⠀product⠀launches.
  • Manage⠀the social⠀media⠀advertising⠀budget and⠀campaigns⠀for⠀clients,⠀optimizing⠀for reach,⠀engagement,⠀and⠀conversions.
  • Stay⠀up to date⠀with⠀industry⠀trends,⠀competitive⠀landscape,⠀and⠀emerging⠀digital⠀marketing⠀technologies.⠀Apply⠀findings⠀to refine⠀and⠀optimize⠀digital⠀strategies.
  • Develop⠀and⠀implement⠀innovative⠀digital⠀marketing⠀strategies⠀aligned⠀with⠀company⠀objectives⠀to⠀increase⠀brand⠀awareness,⠀drive⠀website⠀traffic,⠀engagement,⠀and⠀conversion⠀across all⠀digital⠀channels.
  • Develop⠀and⠀execute⠀social⠀media⠀strategies⠀and⠀creative⠀content to⠀increase⠀brand⠀awareness,⠀engagement,⠀and⠀customer⠀loyalty⠀across⠀various⠀platforms⠀(e.g.,⠀Facebook⠀(Meta),⠀Google)⠀for our⠀clients.
  • Manage⠀and grow⠀the⠀company's⠀social⠀media⠀presence,⠀including⠀creating⠀and⠀curating⠀content,⠀scheduling⠀posts,⠀monitoring⠀engagement,⠀and⠀analyzing⠀performance⠀metrics.
  • Lead⠀SEO⠀efforts to⠀improve⠀organic⠀search⠀rankings,⠀conduct⠀keyword⠀research,⠀optimize⠀website⠀content,⠀and stay⠀updated on⠀search⠀engine⠀algorithm⠀changes.
  • Engage⠀with the⠀online⠀community/followers⠀responding⠀to⠀inquiries,⠀comments,⠀messages,⠀and⠀reviews in⠀a timely⠀and⠀customer-focused⠀manner.
  • Plan⠀and⠀execute⠀email drip⠀campaigns⠀to nurture⠀leads,⠀increase⠀customer⠀engagement,⠀and drive⠀conversions.⠀Plan,⠀develop⠀and⠀execute⠀marketing⠀campaigns⠀that align⠀with our⠀clients’⠀brand and⠀target⠀audience,⠀utilizing⠀a mix of⠀online and⠀offline⠀channels.
  • Monitor⠀competitor⠀activity⠀and⠀industry⠀trends to⠀identify⠀potential⠀gaps and⠀opportunities⠀for⠀differentiation.
Compensation at HomeSource

We are⠀committed⠀to⠀providing⠀competitive⠀compensation⠀for all⠀roles at⠀HomeSource.⠀We⠀carefully⠀consider⠀multiple⠀factors⠀when⠀determining⠀compensation,⠀including⠀your⠀skills,⠀experience,⠀and⠀location⠀while⠀balancing⠀internal⠀equity⠀relative⠀to peers⠀at the⠀company.

Where You’ll Work

Experience⠀the best⠀of both⠀worlds⠀with our⠀innovative⠀hybrid⠀work⠀model.⠀Imagine⠀having the⠀freedom to⠀work from⠀the⠀comfort of⠀your own⠀home three⠀days a⠀week,⠀while also⠀enjoying⠀the energy⠀and⠀camaraderie⠀of our⠀vibrant⠀office⠀environment⠀for two⠀days. It's⠀the⠀perfect⠀fusion of⠀flexibility⠀and⠀collaboration⠀that⠀empowers⠀you to⠀thrive.
At⠀the heart⠀of our⠀culture is⠀a⠀commitment⠀to⠀fostering⠀an⠀exceptional⠀work-life⠀balance.⠀We believe⠀that your⠀personal⠀well-being⠀is as⠀important⠀as your⠀professional⠀growth.⠀With our⠀unique⠀approach,⠀you can⠀seize⠀control of⠀your⠀schedule,⠀dedicating⠀focused⠀days to⠀conquer⠀tasks from⠀home and⠀immersing⠀yourself⠀in the⠀team⠀synergy at⠀our⠀office.

What We Offer
  • Competitive⠀salary
  • Flexible⠀working⠀hours and⠀the⠀possibility⠀of remote⠀work.
  • Growth-oriented⠀environment⠀with⠀potential⠀for career⠀advancement.
  • Collaborative⠀and⠀inclusive⠀company⠀culture.
  • Access⠀to⠀cutting-edge⠀technologies⠀and tools.
 

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