Digital Communications Officer

The⠀Digital⠀Communications⠀Officer is⠀responsible⠀for⠀defining⠀and⠀engaging⠀with⠀Columbia⠀Global⠀online⠀audiences⠀while⠀producing⠀memorable⠀and⠀impactful⠀digital⠀content.⠀We are⠀looking⠀for⠀someone⠀who is⠀passionate⠀about our⠀mission⠀and⠀excited to⠀share the⠀story and⠀impact of⠀Columbia⠀Global⠀through⠀creative⠀content.

Responsibilities

Under the supervision of the Senior Director, Communications, the Digital Communications Officer will:

• Support⠀the⠀maintenance⠀of the⠀Columbia⠀Global⠀websites⠀(including⠀Columbia⠀World⠀Projects⠀and⠀Columbia⠀Global⠀Centers),⠀managing⠀the sites,⠀including⠀the back⠀end;⠀overseeing⠀website⠀upgrades,⠀enhancements,⠀and⠀redesigns;⠀troubleshooting⠀issues;⠀tracking⠀analytics;⠀undertaking⠀ongoing⠀content⠀review;⠀and⠀identifying⠀ways to⠀increase⠀site⠀visibility⠀and⠀traffic in⠀concert⠀with⠀developers,⠀designers,⠀and⠀staff.
• Manage⠀all social⠀media⠀accounts⠀for⠀Columbia⠀Global⠀entities⠀with the⠀goal of⠀communicating⠀the⠀mission⠀and⠀individual⠀projects.
• Identify⠀ways to⠀grow our⠀audience⠀and⠀monitor⠀engagement.
• Conduct⠀keyword⠀research⠀and use⠀SEO⠀guidelines⠀to⠀optimize⠀content.
• Work⠀with the⠀Senior⠀Director⠀to⠀populate⠀digital⠀platforms⠀with⠀engaging⠀and⠀on-brand⠀infographics,⠀editorial⠀and⠀multimedia⠀content⠀for⠀Columbia⠀Global⠀events for⠀online⠀distribution.
• Post⠀content⠀either⠀originating⠀from⠀communications⠀or⠀provided⠀by other⠀teams⠀(e.g.,⠀tools and⠀resources).
• Support⠀the⠀development⠀and⠀promotion⠀of online⠀platforms⠀that will⠀serve as⠀spaces for⠀increased⠀engagement,⠀innovative⠀thinking,⠀and⠀strategic⠀planning.
• Manage⠀email⠀communications,⠀including⠀planning,⠀coordinating,⠀producing,⠀and⠀disseminating⠀e-newsletters⠀and⠀drafting/designing⠀MailChimp⠀eblasts to⠀announce⠀news and⠀events to⠀external⠀constituents.
• Spearhead⠀the⠀cleanup⠀and⠀management⠀of⠀Columbia⠀Global⠀contact⠀lists in⠀MailChimp,⠀working⠀with an⠀external⠀MailChimp⠀expert
• Traffic⠀news items⠀to⠀university⠀and⠀external⠀news⠀channels.
• Manage⠀the⠀dissemination⠀and⠀promotion⠀of⠀internal⠀and⠀external⠀activities⠀and⠀events.
• Provide⠀input into⠀marketing⠀and⠀campaign⠀strategies⠀and plans,⠀especially⠀in the⠀communication⠀of⠀web/digital⠀best⠀practices.
• Perform⠀data⠀analysis⠀on⠀external⠀digital⠀communications,⠀including⠀regular⠀quality⠀assurance⠀reviews to⠀assess⠀user⠀experience⠀and clear⠀information⠀architecture⠀to ensure⠀site⠀optimization.
• Formulate⠀recommendations⠀and⠀incorporate⠀learning⠀from⠀analytics⠀data into⠀ongoing⠀maintenance⠀of the⠀site.
• Stay⠀up-to-date⠀with⠀digital⠀media⠀technologies⠀and trends⠀and⠀incorporate⠀them into⠀content⠀strategies⠀and⠀tactics.
• Maintain⠀database⠀of⠀Columbia⠀Global⠀brand⠀approved⠀photographs⠀and⠀identify⠀and⠀arrange to⠀use⠀videographers,⠀photographers,⠀who can⠀take⠀images for⠀the⠀database⠀etc.
• Leverage⠀existing⠀Columbia⠀University⠀resources,⠀schools⠀and⠀offices to⠀support⠀the⠀development⠀of⠀compelling⠀and⠀impactful⠀digital⠀content.
• Additional⠀duties as⠀assigned.

Minimum Qualifications

• Bachelor’s⠀degree or⠀its⠀equivalent⠀required—minimum⠀four years⠀related⠀experience.

Other Requirements

• Design⠀background
• Experience⠀with⠀video,⠀photography,⠀and⠀archiving⠀digital⠀images for⠀future⠀use.
• Experience⠀designing⠀and⠀implementing⠀online⠀marketing⠀campaigns
• Advanced⠀knowledge⠀of email⠀distribution⠀and⠀analytics,⠀e.g.,⠀MailChimp.
• Experience⠀with⠀content⠀management⠀systems
• Knowledge⠀of Adobe⠀Creative⠀Suite,⠀Canva, and⠀InDesign⠀tools and⠀ability to⠀edit⠀digital⠀content.
• Global⠀experience⠀is a plus.