Content Marketing Analytics Analyst

Hulu is⠀the⠀leading⠀premium⠀streaming⠀service⠀offering⠀live and⠀on-demand⠀TV and⠀movies,⠀with and⠀without⠀commercials,⠀both in⠀and⠀outside⠀the home.⠀Operating⠀at the⠀intersection⠀of⠀entertainment⠀and⠀technology,⠀Hulu has a⠀unique⠀opportunity⠀to be the⠀number one⠀choice for⠀TV. We⠀captivate⠀and⠀connect⠀viewers⠀with the⠀stories⠀they love,⠀and⠀we’re⠀looking⠀for people⠀who are⠀passionate⠀about⠀redefining⠀TV through⠀innovation,⠀unconventional⠀thinking,⠀and⠀embracing⠀fun. Join⠀us and see⠀what⠀Hulugan⠀life is⠀all about.

Summary

Hulu’s⠀Marketing⠀Planning &⠀Analysis⠀(MP&A)⠀team is⠀seeking a⠀Content⠀Marketing⠀Analytics⠀Analyst⠀who will⠀be an⠀outstanding⠀addition.⠀As an⠀Analyst on⠀the MP&A⠀team, you⠀will apply⠀data and⠀analytics⠀to tackle⠀our⠀biggest⠀challenges⠀in Content⠀Marketing.⠀This will⠀entail⠀leading⠀Content⠀Marketing⠀Analytics⠀focused on⠀providing⠀insights⠀and⠀strategic⠀recommendations⠀in support⠀of Content⠀Marketing⠀initiatives,⠀and⠀ensuring⠀high⠀business⠀value in⠀the⠀analysis⠀you⠀provide.⠀You will⠀promote⠀the use of⠀data and⠀analytics⠀as a⠀critical⠀value⠀driver and⠀source of⠀competitive⠀advantage⠀within⠀Marketing⠀and across⠀our⠀organization.⠀The right⠀person for⠀this role⠀has⠀experience⠀applying⠀advanced⠀analytics⠀and⠀insights⠀to inform⠀strategy,⠀strong⠀attention⠀to detail,⠀likes to⠀solve⠀problems,⠀is⠀intellectually⠀curious⠀and an⠀innovator.⠀If you are⠀someone⠀who is⠀analytical⠀and⠀passionate⠀about⠀data-driven⠀decision-making,⠀then this⠀is a great⠀role for⠀you.

What you’ll do

• Analyze⠀customer⠀and⠀content⠀data to⠀inform how⠀Content⠀Marketing⠀efforts⠀impact⠀business⠀goals,⠀uncover⠀growth and⠀development⠀opportunities⠀for⠀campaign⠀planning,⠀and guide⠀strategy

  Produce⠀advanced⠀audience⠀analyses⠀using⠀online and⠀offline⠀data and⠀tools like⠀SQL to⠀support⠀Content⠀Marketing⠀across⠀Original⠀and⠀Licensed⠀Marketing

  Conduct⠀multivariate⠀analysis⠀related to⠀acquisition,⠀retention,⠀and⠀engagement⠀to⠀identify⠀tactics⠀that drive⠀successful⠀campaigns⠀with an⠀emphasis⠀on⠀understanding⠀why a⠀tactic⠀worked to⠀encourage⠀reproducibility

  Anticipate⠀analytical⠀needs of⠀the⠀Content⠀Marketing,⠀design⠀diagnostic⠀solutions⠀and⠀collaborate⠀with Data⠀teams to⠀deliver⠀data⠀products⠀and⠀insight

  Design,⠀develop⠀and⠀maintain⠀title⠀level⠀reports⠀and⠀dashboards⠀for key⠀metrics to⠀illustrate⠀progress⠀against⠀goals to⠀support⠀team⠀activities⠀and report⠀to⠀management⠀on regular⠀basis

  Develop⠀analyses⠀using⠀various⠀statistical⠀methods⠀(Regression,⠀clustering,⠀A/B⠀testing⠀etc.)⠀while⠀working⠀collaboratively⠀with⠀business⠀partners⠀to⠀identify⠀high-impact⠀opportunities⠀related to⠀campaign⠀targeting

What to bring

• 2-3 years⠀of⠀experience⠀conducting⠀data⠀analysis⠀and⠀providing⠀strategic⠀recommendations⠀to⠀marketing⠀initiatives

  Minimum⠀Bachelor’s⠀degree in⠀a⠀quantitative⠀field⠀(Statistics,⠀Economics,⠀Business⠀etc.).⠀Graduate⠀degree⠀preferred.

  Competent⠀with data⠀analysis⠀and⠀applying⠀data to⠀drive⠀decision-making,⠀specifically⠀related to⠀marketing⠀effectiveness

  Experience⠀collective,⠀validating,⠀and⠀analyzing⠀data. Must⠀be able to⠀manipulate⠀data,⠀develop⠀visualizations,⠀triangulate⠀and⠀summarize⠀results

  Understanding⠀of ETL⠀concepts⠀including⠀data⠀integration⠀pipelines,⠀staging⠀tables,⠀incremental⠀loading,⠀data⠀quality⠀and⠀business⠀logic

  Experience⠀with the⠀following⠀tools/languages:⠀SQL,⠀Excel,⠀PowerPoint,⠀Tableau⠀(or other⠀BI/data⠀viz⠀tools)

  Experience⠀manipulating⠀and⠀analyzing⠀massive⠀data⠀sets

  Ability⠀to tell a⠀story with⠀data both⠀verbally⠀and⠀visually

Just like⠀the best⠀ensemble⠀casts of⠀our⠀favorite⠀shows,⠀Hulu⠀embraces⠀diversity⠀and is an⠀inclusive⠀environment.⠀We do not⠀discriminate⠀based upon⠀race,⠀religion,⠀color,⠀national⠀origin,⠀sex⠀(including⠀pregnancy,⠀childbirth,⠀or related⠀medical⠀conditions),⠀sexual⠀orientation,⠀gender,⠀gender⠀identity,⠀gender⠀expression,⠀transgender⠀status,⠀sexual⠀stereotypes,⠀age,⠀status as⠀a⠀protected⠀veteran,⠀status as⠀an⠀individual⠀with a⠀disability,⠀genetic⠀information,⠀or other⠀applicable⠀legally⠀protected⠀characteristics.⠀We also⠀consider⠀qualified⠀applicants⠀with⠀criminal⠀histories,⠀in⠀accordance⠀with⠀applicable⠀federal,⠀state and⠀local law.⠀Hulu is⠀committed⠀to⠀providing⠀reasonable⠀accommodations⠀to⠀applicants⠀if needed⠀during the⠀interview⠀process.⠀We are⠀proud to⠀be an⠀Equal⠀Opportunity⠀Employer.

The⠀hiring⠀range for⠀this⠀position⠀in CA is⠀$93,400.00⠀to⠀$125,200.00⠀per year.⠀The base⠀pay⠀actually⠀offered⠀will take⠀into⠀account⠀internal⠀equity and⠀also may⠀vary⠀depending⠀on the⠀candidate’s⠀geographic⠀region,⠀job-related⠀knowledge,⠀skills,⠀and⠀experience⠀among⠀other⠀factors. A⠀bonus⠀and/or⠀long-term⠀incentive⠀units may⠀be⠀provided⠀as part of⠀the⠀compensation⠀package,⠀in⠀addition⠀to the⠀full range⠀of⠀medical,⠀financial,⠀and/or⠀other⠀benefits,⠀dependent⠀on the⠀level and⠀position⠀offered.