Chief Marketing Officer

Posted Date 13 Nov 2024



Experience Icon Experience 2 Years Salary Salary 65000USD
Job Type Icon Job Type Full Time Company Company Chicago Public Media
Job Category Icon Job Category Chief Executives Qualification Icon Qualification BS Marketing / Business Administration / Communications
Gender IconGender Both Date Last Date 11 Feb
Vacancies IconVacancies 5 Remote IconRemote No
Location Location(s) Chicago , United States

Description Job Description



The Chief Marketing Officer (CMO) will play a crucial role in shaping and executing strategic marketing, circulation, and membership initiatives for Chicago Public Media (CPM), which includes the Chicago Sun-Times and WBEZ. This leadership position is focused on subscriber growth, retention, brand development, and organizational visibility while fostering collaboration across internal and external stakeholders.

Key Responsibilities

  • Develop and implement strategies to expand the Chicago Sun-Times circulation and grow WBEZ’s membership base, currently 130,000 members/subscribers.
  • Optimize single-copy sales for the Chicago Sun-Times.
  • Execute advanced subscription marketing and recurring revenue models.
  • Leverage direct mail, email, paid media, and social channels for subscriber acquisition.
  • Innovate pricing and packaging strategies to boost subscriber engagement and revenue.

Marketing Leadership

  • Lead and mentor a high-performing marketing team to achieve strategic goals.
  • Drive brand identity, development, and positioning for CPM’s portfolio.
  • Collaborate cross-functionally to ensure unified, impactful marketing campaigns.

Communication Oversight

  • Guide internal and external communications to ensure clarity, consistency, and alignment with CPM’s mission.
  • Build relationships with media, community leaders, and stakeholders to enhance CPM’s reputation and reach.

Strategic & Organizational Leadership

  • Serve as a trusted advisor to the CEO and collaborate with the leadership team to define and execute strategic marketing campaigns.
  • Recruit, train, and develop a dynamic marketing and communications team.
  • Act as a visible advocate for public media and CPM’s mission.

Passion & Vision

  • Demonstrated passion for public media and its role in fostering an informed democracy.
  • Visionary leadership with the ability to communicate and execute a cohesive marketing strategy.

Cultural Competency & Collaboration

  • Commitment to diversity, equity, inclusion, and belonging in the workplace.
  • Strong collaborative skills to partner with internal and external stakeholders, including the CEO, Board of Directors, and development team.

Technical Proficiency

  • Advanced understanding of marketing technologies, platforms, and tools.
  • Ability to adapt to evolving trends in digital media and marketing strategies.

Qualifications

  • Senior-level marketing experience, preferably in media or publishing.
  • Expertise in subscription marketing, recurring revenue models, and audience growth.
  • Proven success with direct mail, email marketing, paid media, and social campaigns.
  • Strong skills in pricing strategy and subscriber retention.
  • Exceptional leadership, communication, and relationship-building skills.
  • Strategic thinker with a record of brand-building success.

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