Chief Financial Officer

Crafty is on an exciting growth journey, dedicated to creating better workplaces, and we are looking for an experienced financial leader to help propel us forward. As our inaugural Chief Financial Officer (CFO), reporting directly to the CEO, you will play a key role in shaping our financial strategy. This is a high-impact opportunity to lead all financial functions, collaborate with stakeholders, and drive the company towards sustained growth and profitability.

Our Finance team is currently led by an exceptional VP of Finance, who will report to you. The team comprises 11 talented professionals responsible for Accounting, Accounts Payable (AP), Accounts Receivable (AR), Payroll, and Client Contracts.

Key Responsibilities

1. Strategic Finance: Partner with leadership to develop the company’s strategic direction and guide decisions based on financial insights.
2. Annual Planning: Work with the CEO to establish company goals aligned with business strategies and maintain operational rhythms (e.g., MBRs, QBRs, All Hands).
3. Mergers & Acquisitions (M&A): Evaluate and assess M&A and divestiture opportunities.
4. Capital Allocation: Optimize the deployment of resources across the organization.
5. Investor Relations: Manage communications with investors, banks, and other key stakeholders regarding the company’s financial performance and strategy.
6. Commercial Finance: Drive revenue growth, profitability, and cash flow optimization.
7. Pricing Strategy: Develop and implement pricing models to enhance revenue and profit margins.
8. Contract Negotiation: Provide financial insights during contract discussions.
9. Procurement: Refine procurement processes, negotiate favorable vendor terms, and manage RFPs.
10. Accounting: Deliver timely, accurate financial reporting while ensuring robust internal controls and mitigating risks.
11. Financial Planning & Analysis (FP&A): Lead budgeting, forecasting, and goal-setting to support data-driven decisions.
12. Treasury Management: Optimize cash investments and ensure liquidity to meet operational needs.
13. Tax, Risk, & Compliance: Oversee tax planning, risk mitigation, and regulatory compliance.

 We’re Looking For

• Growth Strategist: Proven ability to scale companies from $50M to $500M. Experience designing compensation plans, evaluating M&A opportunities, and aligning financial strategies with business objectives.
• Cross-Functional Leader: Builds strong relationships with leaders, supports departmental planning, and secures alignment for financial initiatives.
• Data-Driven Decision Maker: Translates complex data into actionable insights in collaboration with the Data Team.
• Change Advocate: Influences executive decisions, manages organizational transitions, and updates stakeholders using change management frameworks (e.g., ADKAR).
• Effective Communicator: Crafts clear, compelling communications tailored to various audiences, including investors and board members.
• People-Centric Leader: Inspires and mentors teams, fosters collaboration, and drives performance through effective delegation and support.

Experience:

• Prior CFO experience, ideally in Food & Beverage or physical product/service industries.
• Expertise in scaling organizations (250–1,000 employees; $50M to $500M ARR).
• Familiarity with zero-based budgeting (ZBB).

Role Objectives

• Achieve 20% monthly market profitability through operational efficiencies and optimized hiring ratios.
• Increase net revenue by 2% via strategic pricing and procurement initiatives.
• Present a comprehensive capital allocation plan by Q3, including recommendations for financial incentive models.
• Reduce the Weighted Average Cost of Capital (WACC) by 10% through debt restructuring.