Associate Director for Enrollment Marketing

Posted Date 02 Jan 2024

Experience	2 Years	Salary	70000USD - 85000USD
Job Type	Full Time	Company	Saint Peter's University
Job Category	Marketing	Qualification	BS Marketing
Gender	Both	Last Date	01 Apr
Vacancies	1	Remote	No
Location(s)	New Jersey , United States

Job Description

Job Description

Reporting⠀to the⠀Vice⠀President⠀for⠀Enrollment⠀Management,⠀the⠀Associate⠀Director⠀of⠀Enrollment⠀Marketing⠀oversees⠀the⠀planning⠀and⠀execution⠀of the⠀digital,⠀print, and⠀social⠀communications⠀related to⠀undergraduate,⠀graduate,⠀and⠀international⠀enrollment.⠀The⠀Associate⠀Director⠀works⠀closely⠀with the⠀Vice⠀President,⠀Assistant⠀Vice⠀President/Director⠀of⠀Undergraduate⠀Admissions,⠀Executive⠀Director⠀of⠀Graduate⠀Admissions⠀&⠀Recruitment,⠀Director⠀of Global⠀Learning,⠀and other⠀campus⠀partners⠀to plan⠀and⠀strategize⠀traditional⠀and⠀digital⠀marketing⠀efforts⠀designed⠀to support⠀our⠀recruitment⠀priorities⠀and⠀events/programming.

The⠀Associate⠀Director⠀has a⠀comprehensive⠀understanding⠀of⠀marketing⠀and⠀integrated⠀communications⠀strategies⠀to⠀optimize⠀reach,⠀constituent⠀engagement,⠀and the⠀attainment⠀of⠀aggressive⠀student⠀enrollment⠀goals. The⠀Associate⠀Director⠀contributes⠀in the⠀areas of⠀researching,⠀conceptualizing,⠀producing,⠀publishing,⠀and⠀measuring⠀effective⠀traditional⠀and⠀digital⠀marketing⠀and⠀communications⠀and⠀participates⠀in other⠀recruitment⠀and⠀enrollment⠀activities⠀as⠀assigned.

Salary⠀Range:⠀$70,000⠀–⠀$85,000

Duties & Responsibilities

Works⠀closely⠀with⠀enrollment⠀management⠀leadership⠀to develop⠀and⠀implement⠀a⠀sophisticated⠀and⠀sustained⠀enrollment⠀communication⠀plan and⠀marketing⠀strategies⠀aimed at a⠀number of⠀internal⠀and⠀external⠀constituents.
Oversees⠀annual⠀enrollment⠀communication⠀planning,⠀analyzes⠀and⠀reports on⠀relevant⠀data, and⠀makes⠀adjustments⠀and⠀recommendations⠀accordingly.
Leads⠀the⠀creation,⠀copywriting,⠀evaluation,⠀and⠀deployment⠀of email⠀campaigns⠀for⠀graduate,⠀undergraduate,⠀and⠀influencer⠀audiences⠀through⠀the Slate⠀CRM.
Working⠀with the⠀Office of⠀Communications⠀and⠀Marketing⠀and⠀external⠀vendors,⠀serves as⠀the⠀enrollment⠀management⠀liaison⠀and⠀project⠀manager⠀for all⠀print⠀marketing⠀projects.
Working⠀with the⠀Office of⠀Communications⠀&⠀Marketing,⠀continues⠀to expand⠀and⠀enhance⠀the⠀division’s⠀social⠀media⠀reach;⠀employs⠀new and⠀creative⠀tactics⠀for⠀engaging⠀with our⠀prospective⠀student⠀population⠀and their⠀influencers.
Works⠀closely⠀with⠀division⠀leadership⠀to⠀maintain⠀and⠀evaluate⠀relationships⠀with third⠀party⠀vendors⠀that⠀generate⠀inquiries⠀and⠀develop⠀prospective⠀student⠀interests.
Serves⠀as the⠀liaison to⠀the⠀division⠀of⠀Communications⠀and⠀Marketing
Establishes,⠀maintains,⠀and builds⠀upon⠀relationships⠀with⠀internal⠀(Deans,⠀department⠀chairs,⠀campus⠀partners,⠀etc.) and⠀external⠀stakeholders⠀(parents,⠀guidance⠀counselors,⠀etc.) in⠀support of⠀our⠀enrollment⠀goals.
Serves⠀as an⠀administrator⠀for all⠀web pages⠀and⠀accounts⠀associated⠀with the⠀digital⠀marketing⠀and⠀communications⠀efforts of⠀the⠀offices⠀within the⠀enrollment⠀management⠀division.
Performs⠀data-driven⠀analyses⠀of all⠀aspects of⠀recruitment⠀and⠀prospective⠀student⠀and⠀influencer⠀interactions,⠀providing⠀recommendations⠀for⠀improvement.
Works⠀with⠀Communications⠀and⠀Marketing⠀to develop⠀content⠀for social⠀media and⠀regularly⠀monitors⠀the social⠀media⠀presence⠀of the⠀offices⠀within the⠀division⠀across⠀multiple⠀channels.
Monitors⠀the⠀University’s⠀image on⠀third-party⠀college⠀search⠀sites,⠀responds⠀accordingly,⠀and makes⠀regular⠀reports on⠀findings⠀to⠀strategize⠀and⠀implement⠀action.
Regularly⠀reviews⠀the⠀content of⠀the⠀enrollment⠀management⠀websites,⠀makes⠀appropriate⠀recommendations⠀and edits,⠀and⠀develops⠀new⠀content⠀for⠀publication⠀on this⠀format⠀according⠀to the⠀goals of⠀the⠀department.
Utilizes⠀established⠀and new⠀tools for⠀analytics⠀and⠀determining⠀return on⠀investment⠀associated⠀with⠀digital⠀marketing⠀and⠀communications⠀and⠀creates⠀reports⠀for⠀further⠀review and⠀action.
Repurposes⠀digital⠀content⠀for other⠀communications,⠀including⠀but not⠀limited to⠀print⠀publications,⠀press⠀releases,⠀event⠀communications⠀and video⠀production.
Performs⠀other⠀duties as⠀assigned.
Management⠀retains⠀the right⠀to add or⠀change job⠀duties at⠀any time.

Qualification Standards

Required:

A⠀demonstrated⠀ability to⠀communicate⠀effectively⠀(written⠀and⠀spoken) to⠀a variety⠀of⠀constituents.
At⠀least two⠀(2) years⠀of direct⠀experience⠀developing⠀and⠀managing a⠀communication⠀plan,⠀preferably⠀in a⠀higher⠀education,⠀non⠀profit, or⠀other⠀relevant⠀setting
A⠀demonstrated⠀comfort⠀with⠀utilizing⠀technology⠀and⠀software,⠀including⠀but not⠀limited⠀to,⠀Microsoft⠀Office⠀Suite,⠀instant⠀messaging,⠀blogging,⠀a wide⠀variety of⠀social⠀media, web⠀content⠀management⠀systems,⠀and⠀database⠀software.
Previous⠀experience⠀building⠀and⠀maintaining⠀a complex⠀communication⠀plan with⠀Customer⠀Relationship⠀Management⠀(CRM)⠀software⠀is⠀required.
A⠀valid⠀driver’s⠀license⠀and a⠀willingness⠀to cover⠀student⠀recruitment⠀events as⠀necessary.⠀Some⠀evening⠀and⠀weekend⠀work is⠀required.
Strong⠀organizational⠀skills,⠀attention⠀to detail,⠀the⠀ability to⠀think⠀creatively⠀and⠀analytically,⠀and the⠀willingness⠀to work⠀both⠀autonomously⠀and within⠀a group⠀setting is⠀required.
The⠀incumbent⠀must⠀possess⠀the⠀ability to⠀work in a⠀fast-paced⠀environment⠀and⠀demonstrate⠀superlative⠀customer⠀service⠀skills.

Preferred:

Experience⠀in the⠀areas of⠀education,⠀community⠀outreach,⠀recruitment,⠀or⠀marketing⠀is a⠀plus.
Fluency⠀in a⠀language⠀other than⠀English is⠀desired.
Demonstrated⠀experience⠀managing⠀social⠀media⠀and/or⠀other⠀marketing⠀projects⠀is highly⠀preferred.
Knowledge⠀of⠀Ellucian⠀Colleague⠀and the⠀Slate CRM⠀is a plus.

Education