Associate Digital Media Manager

We are⠀seeking an⠀enthusiastic⠀and driven⠀associate⠀level paid⠀digital⠀media⠀manager⠀who is⠀eager to⠀learn and⠀grow in⠀the⠀fast-paced⠀world of⠀digital⠀advertising.⠀You have⠀some⠀experience⠀in⠀managing⠀paid⠀campaigns⠀in⠀channels⠀such as⠀Search,⠀Social,⠀and⠀Programmatic,⠀and are⠀eager to⠀expand⠀your⠀skills and⠀knowledge.⠀Your⠀curiosity⠀and⠀analytical⠀mindset⠀drive you⠀to⠀constantly⠀evaluate⠀and⠀improve⠀campaign⠀performance,⠀pushing⠀yourself⠀to develop⠀innovative⠀strategies⠀and⠀achieve⠀exceptional⠀results.

Working⠀in a⠀remote⠀setting,⠀you excel⠀in⠀managing⠀your tasks⠀and⠀priorities⠀independently,⠀relying on⠀your⠀self-motivation⠀and⠀determination⠀to⠀succeed.⠀You have a⠀genuine⠀passion⠀for⠀outdoor⠀recreation⠀and enjoy⠀working⠀with⠀companies⠀that⠀promote a⠀healthy⠀and⠀enjoyable⠀lifestyle⠀for their⠀customers.⠀You are⠀excited⠀about the⠀opportunities⠀to make a⠀real⠀impact in⠀the⠀digital⠀media⠀field and⠀are eager⠀to⠀continue⠀learning⠀and⠀developing⠀your⠀skills in⠀this⠀dynamic⠀industry.

What You Will Do

• Working in⠀and⠀expanding⠀knowledge⠀across all⠀forms of⠀Programmatic⠀Media⠀including⠀Paid⠀Search,⠀Social,⠀Display,⠀Video,⠀Native,⠀etc.
• Assists⠀in the⠀execution,⠀optimization⠀and⠀reporting⠀of⠀campaigns
• Assists⠀in⠀developing⠀marketing⠀strategies⠀across all⠀digital⠀media⠀channels
• Monitor⠀campaign⠀performance⠀to ensure⠀pacing,⠀budget⠀allocation⠀and KPI⠀goals are⠀being⠀met
• Analyze⠀platform⠀data and⠀analytics⠀metrics to⠀assist in⠀providing⠀feedback⠀to the⠀Digital⠀Analyst/Planner
• Process⠀platform⠀spend⠀levels in⠀billing⠀system to⠀reconcile⠀planned⠀budgets/vendor⠀bills
• Stay⠀current⠀with new⠀advances⠀and⠀opportunities⠀in the⠀digital⠀marketing⠀landscape

Your Qualifications

• Minimum 1⠀year of⠀successful,⠀demonstrated⠀experience⠀of⠀supporting⠀or⠀managing⠀paid⠀digital⠀media⠀campaigns⠀across⠀Search,⠀Social,⠀and⠀Programmatic⠀platforms.
• Minimum⠀of 1-year⠀hands-on⠀experience⠀with any⠀of the⠀following⠀platforms.⠀Certifications⠀are a⠀plus.
• Google⠀Ads⠀(Search,⠀Display,⠀YouTube,⠀Discovery,⠀Performance⠀Max)
• Facebook⠀Business/Ads⠀Manager
• Paid⠀Social –⠀TikTok,⠀LinkedIn,⠀Pinterest,⠀Snapchat,⠀Reddit
• The⠀Trade Desk⠀DSP
• Display⠀& Video⠀360⠀DSP
• Campaign⠀Manager⠀360 Ad⠀Server
• Google⠀Analytics⠀/⠀GA4
• Google⠀Tag⠀Manager
• Strong⠀written,⠀presentation,⠀and⠀communication⠀skills
• Impeccable⠀attention⠀to detail⠀and follow⠀through
• Highly⠀curious,⠀asks great⠀questions,⠀and⠀listens⠀intently
• Ability⠀to think⠀on your⠀feet and⠀quickly⠀adapt to⠀changing⠀requirements⠀and⠀needs
• A⠀determined,⠀self-starter⠀who can⠀deliver⠀results⠀independently⠀using⠀superior⠀organizational,⠀project⠀management⠀and⠀problem-solving⠀skills
• A⠀personal⠀passion⠀and⠀interest⠀in outdoor⠀activities,⠀recreation,⠀travel, or⠀attractions

Compensation & Benefits:

• Bonus and⠀Incentive⠀Plans.⠀Quarterly⠀and annual⠀bonuses⠀based on⠀agency⠀performance.
• Remote/Hybrid⠀Work.⠀Ability to⠀work from⠀home or⠀office.
• Flexible⠀PTO.⠀Personal⠀time off⠀when and⠀how long⠀you need⠀it to⠀recharge⠀and⠀refresh.
• Health⠀Insurance.⠀3 levels⠀of⠀subsidized⠀medical⠀insurance,⠀including⠀an⠀HSA-eligible⠀plan.
• Life⠀&⠀Disability⠀Insurance.⠀Watauga⠀Group pays⠀100% of⠀the⠀premiums.
• 401K⠀Benefits.⠀We match⠀100% up to⠀3%⠀employee⠀contribution,⠀and an⠀additional⠀50% match⠀up to⠀2%.
• Recreation⠀Rebate.⠀Receive a⠀$250⠀annual⠀rebate for⠀recreational⠀activities,⠀accessories,⠀or⠀experiences.
• Tuition⠀Reimbursement.⠀Up to⠀$5,250 per⠀year for⠀tuition⠀and fees.