Assistant Vice President

•⠀Develop a⠀corporate⠀strategic⠀digital⠀marketing⠀plan which⠀includes⠀strategies⠀to⠀optimize⠀the⠀corporate⠀customer⠀touchpoints⠀across⠀Aldar⠀portfolio.

•⠀Support in⠀the⠀development,⠀implementation,⠀tracking,⠀analysis⠀and⠀optimization⠀of our⠀digital⠀marketing⠀campaigns⠀across all⠀digital⠀channels.

•⠀Develop⠀social⠀media⠀policy to⠀ensure⠀professional⠀and timely⠀responses.

•⠀Create⠀data⠀driven⠀solutions⠀for⠀marketing⠀efforts.

•⠀Optimize⠀online⠀“owned”⠀channels⠀(social⠀media,⠀website,⠀YouTube⠀and B2B⠀website)⠀ensuring⠀effective⠀SEO and⠀SEM⠀programs.

•⠀Develop a⠀comprehensive⠀social⠀media⠀calendar⠀with input⠀from Head⠀of⠀Corporate⠀Marketing⠀for⠀tactical⠀events,⠀ensure⠀strategic⠀and⠀effective⠀content⠀planning⠀and⠀quality⠀production⠀of timely⠀rich⠀content⠀pieces in⠀keeping⠀with the⠀overall⠀brand for⠀each⠀asset.

•⠀Work with⠀advertising⠀agencies⠀on⠀corporate⠀digital⠀campaigns⠀to⠀optimize⠀content ;⠀ensure⠀content⠀update on⠀B2B⠀website.

•⠀Responsible⠀for⠀planning⠀and⠀budgetary⠀control of⠀all⠀digital⠀marketing.

•⠀Review new⠀technologies⠀and keep⠀the⠀company at⠀the⠀forefront⠀of⠀developments⠀in⠀digital.

•⠀Measure⠀and report⠀performance⠀of all⠀corporate⠀digital⠀marketing⠀campaigns.

•⠀Identify⠀trends and⠀insights⠀and⠀optimize⠀spend and⠀performance⠀based on⠀the⠀insights.

•⠀Brainstorm⠀new and⠀creative⠀growth⠀strategies.

•⠀Collaborate⠀with⠀operational⠀marketing⠀teams to⠀create⠀optimize⠀user⠀experience.

•⠀Utilize⠀strong⠀analytical⠀ability to⠀evaluate⠀end-to-end⠀customer⠀experience⠀across⠀multiple⠀channels⠀and⠀customer⠀touch⠀points.

•⠀Collaborate⠀with⠀agencies⠀and other⠀vendor⠀partners.

•⠀Design,⠀build and⠀maintain⠀our social⠀media⠀presence.

•⠀Ensure⠀bilingual⠀Arabic/English⠀integrity⠀of the⠀intended⠀message,⠀consistent⠀within⠀corporate⠀guidelines⠀and brand⠀positioning.

•⠀Provide⠀website⠀analysis⠀and⠀analytics⠀in monthly⠀dashboards.