Assistant Director of Athletics for Marketing and Creative Content

Posted Date 11 Jul 2024



Experience Icon Experience 4 Years Salary Salary 52000USD - 53315USD
Job Type Icon Job Type Full Time Company Company Saint Peter's University
Job Category Icon Job Category Art Directors Qualification Icon Qualification BS Marketing
Gender IconGender Both Date Last Date 09 Oct
Vacancies IconVacancies 1 Remote IconRemote No
Location Location(s) New Jersey , United States

Description Job Description


Saint⠀Peter’s⠀University⠀Athletics⠀seeks an⠀Assistant⠀Athletics⠀Director⠀for⠀Marketing⠀and⠀Creative⠀Content⠀that will⠀be⠀responsible⠀for⠀oversight⠀of all⠀athletics’⠀marketing⠀and⠀promotions⠀plans.⠀Additionally,⠀this⠀position⠀will play⠀a key role⠀in all⠀avenues of⠀revenue⠀generation,⠀including⠀on-campus⠀MAAC⠀Championship⠀events, as⠀well as⠀corporate⠀partnerships,⠀alumni⠀relations,⠀branding⠀and more.⠀One of the⠀primary⠀functions⠀of the⠀position⠀is to⠀implement⠀comprehensive⠀marketing⠀plans,⠀create and⠀oversee⠀all⠀creative⠀content⠀for the⠀department⠀and⠀promote⠀the Saint⠀Peter’s⠀Athletics⠀brand and⠀all 16⠀NCAA⠀Division I⠀sports⠀programs⠀in an⠀effort to⠀increase⠀attendance,⠀maximize⠀the⠀game-day⠀fan⠀experience,⠀increase⠀school⠀spirit and⠀pride, and⠀further⠀develop⠀relationships⠀with⠀internal⠀and⠀external⠀constituents.

Salary⠀Range:⠀$52,000⠀–⠀$53,315

Duties & Responsibilities
  • Coordinating⠀game-day⠀promotions⠀and⠀entertainment⠀for all⠀sports⠀with an⠀emphasis⠀on men’s⠀and⠀women’s⠀basketball,⠀including⠀scheduling⠀in-game⠀giveaways⠀and⠀promotions⠀and⠀overseeing⠀anthem⠀singers,⠀spirit⠀squads, PA⠀scripts,⠀halftime⠀performers/events,⠀etc.;
  • Creating⠀and⠀maintaining⠀a number⠀of key⠀graphic⠀design⠀marketing⠀elements⠀for the⠀athletics⠀department⠀(i.e.⠀schedule⠀cards,⠀posters,⠀digital⠀videoboard⠀and LED⠀scorer’s⠀table,⠀social⠀media,⠀facility⠀enhancement⠀projects,⠀event and⠀season⠀ticket⠀brochures,⠀corporate⠀partnership⠀proposals,⠀website,⠀etc.);
  • Create,⠀edit, and⠀produce⠀unique⠀videos for⠀social⠀media and⠀special⠀events.
  • Coordinating⠀and⠀maintaining⠀youth⠀group⠀contacts⠀and⠀attendance⠀at⠀events
  • Designing⠀and⠀distributing⠀weekly and⠀monthly⠀e-marketing⠀materials⠀(i.e.,⠀Peacock⠀Newsletter)
  • Assisting⠀with⠀social⠀media⠀efforts⠀for all⠀Saint⠀Peter’s⠀University⠀Athletics⠀accounts
  • Developing⠀promotional⠀informational⠀pieces for⠀distribution⠀internally⠀and⠀externally⠀(i.e.,⠀Athletics⠀Annual⠀Report,⠀sponsorship⠀pitch⠀decks;⠀academic⠀success⠀reports,⠀“Quick⠀Facts”,⠀",⠀etc.);
  • Updating⠀and⠀assisting⠀with⠀maintaining⠀the Saint⠀Peter’s⠀Athletics⠀website
  • Assisting⠀with⠀fulfillment⠀of⠀corporate⠀partnership⠀activities
  • Planning⠀on-campus⠀promotional⠀activities⠀for Saint⠀Peter’s⠀University⠀students,⠀faculty⠀and staff,⠀as well as⠀off-campus⠀community⠀outreach⠀promoting⠀the Saint⠀Peter’s⠀Athletics⠀brand to⠀these⠀constituents;
  • Serving⠀as⠀athletics⠀department⠀liaison to⠀various⠀on-campus⠀groups or⠀departments⠀(student⠀life and⠀engagement);
  • Planning⠀and⠀executing⠀the⠀marketing⠀of special⠀events for⠀athletics⠀(Hall of⠀Fame⠀Induction⠀Ceremony,⠀Basketball⠀Tip-Off⠀Dinner,⠀Athletics⠀Golf⠀Outing,⠀Baseball⠀First⠀Pitch⠀Luncheon,⠀Midnight⠀Madness,⠀Youth⠀Days, NGWS⠀Day,⠀postseason⠀tournaments,⠀etc.)
  • Assist⠀in areas⠀of game⠀day⠀operation⠀as needed⠀(i.e.,⠀serving as⠀PA⠀announcer,⠀assisting⠀with game⠀day⠀operations⠀staff,⠀etc.)

Qualification Standards
  • Excellent⠀organizational,⠀analytical,⠀critical⠀thinking,⠀oral, and⠀written⠀communication⠀skills
  • Understanding⠀of⠀evolving⠀trends and⠀best⠀practices⠀in college⠀athletics⠀and social⠀& digital⠀media/fan⠀engagement
  • Ability⠀to⠀multi-task⠀and stay⠀organized⠀in a⠀fast-paced⠀environment
  • Ability⠀to work⠀effectively⠀with a⠀variety of⠀people and⠀units,⠀including⠀various⠀stakeholders⠀in the⠀athletic⠀department⠀and across⠀the⠀institution.
  • Working⠀knowledge⠀of Digital⠀Marketing⠀Software⠀Platforms,⠀such as⠀Adobe CC⠀products⠀(Photoshop,⠀InDesign,⠀Premiere,⠀After⠀Effects,⠀etc.),⠀SIDEARM⠀websites,⠀MS Office.

Education
Bachelor’s degree in Business, Marketing, Management, Communications, Public Relations, Sports Management or other related field preferred OR a Master’s degree in Business, Marketing, Management, Public Relations, Sports Management or other related field or significant related/relevant experience.


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