Saint⠀Peter’s⠀University⠀Athletics⠀seeks an⠀Assistant⠀Athletics⠀Director⠀for⠀Marketing⠀and⠀Creative⠀Content⠀that will⠀be⠀responsible⠀for⠀oversight⠀of all⠀athletics’⠀marketing⠀and⠀promotions⠀plans.⠀Additionally,⠀this⠀position⠀will play⠀a key role⠀in all⠀avenues of⠀revenue⠀generation,⠀including⠀on-campus⠀MAAC⠀Championship⠀events, as⠀well as⠀corporate⠀partnerships,⠀alumni⠀relations,⠀branding⠀and more.⠀One of the⠀primary⠀functions⠀of the⠀position⠀is to⠀implement⠀comprehensive⠀marketing⠀plans,⠀create and⠀oversee⠀all⠀creative⠀content⠀for the⠀department⠀and⠀promote⠀the Saint⠀Peter’s⠀Athletics⠀brand and⠀all 16⠀NCAA⠀Division I⠀sports⠀programs⠀in an⠀effort to⠀increase⠀attendance,⠀maximize⠀the⠀game-day⠀fan⠀experience,⠀increase⠀school⠀spirit and⠀pride, and⠀further⠀develop⠀relationships⠀with⠀internal⠀and⠀external⠀constituents.
Salary⠀Range:⠀$52,000⠀–⠀$53,315
Duties & Responsibilities
- Coordinating⠀game-day⠀promotions⠀and⠀entertainment⠀for all⠀sports⠀with an⠀emphasis⠀on men’s⠀and⠀women’s⠀basketball,⠀including⠀scheduling⠀in-game⠀giveaways⠀and⠀promotions⠀and⠀overseeing⠀anthem⠀singers,⠀spirit⠀squads, PA⠀scripts,⠀halftime⠀performers/events,⠀etc.;
- Creating⠀and⠀maintaining⠀a number⠀of key⠀graphic⠀design⠀marketing⠀elements⠀for the⠀athletics⠀department⠀(i.e.⠀schedule⠀cards,⠀posters,⠀digital⠀videoboard⠀and LED⠀scorer’s⠀table,⠀social⠀media,⠀facility⠀enhancement⠀projects,⠀event and⠀season⠀ticket⠀brochures,⠀corporate⠀partnership⠀proposals,⠀website,⠀etc.);
- Create,⠀edit, and⠀produce⠀unique⠀videos for⠀social⠀media and⠀special⠀events.
- Coordinating⠀and⠀maintaining⠀youth⠀group⠀contacts⠀and⠀attendance⠀at⠀events
- Designing⠀and⠀distributing⠀weekly and⠀monthly⠀e-marketing⠀materials⠀(i.e.,⠀Peacock⠀Newsletter)
- Assisting⠀with⠀social⠀media⠀efforts⠀for all⠀Saint⠀Peter’s⠀University⠀Athletics⠀accounts
- Developing⠀promotional⠀informational⠀pieces for⠀distribution⠀internally⠀and⠀externally⠀(i.e.,⠀Athletics⠀Annual⠀Report,⠀sponsorship⠀pitch⠀decks;⠀academic⠀success⠀reports,⠀“Quick⠀Facts”,⠀",⠀etc.);
- Updating⠀and⠀assisting⠀with⠀maintaining⠀the Saint⠀Peter’s⠀Athletics⠀website
- Assisting⠀with⠀fulfillment⠀of⠀corporate⠀partnership⠀activities
- Planning⠀on-campus⠀promotional⠀activities⠀for Saint⠀Peter’s⠀University⠀students,⠀faculty⠀and staff,⠀as well as⠀off-campus⠀community⠀outreach⠀promoting⠀the Saint⠀Peter’s⠀Athletics⠀brand to⠀these⠀constituents;
- Serving⠀as⠀athletics⠀department⠀liaison to⠀various⠀on-campus⠀groups or⠀departments⠀(student⠀life and⠀engagement);
- Planning⠀and⠀executing⠀the⠀marketing⠀of special⠀events for⠀athletics⠀(Hall of⠀Fame⠀Induction⠀Ceremony,⠀Basketball⠀Tip-Off⠀Dinner,⠀Athletics⠀Golf⠀Outing,⠀Baseball⠀First⠀Pitch⠀Luncheon,⠀Midnight⠀Madness,⠀Youth⠀Days, NGWS⠀Day,⠀postseason⠀tournaments,⠀etc.)
- Assist⠀in areas⠀of game⠀day⠀operation⠀as needed⠀(i.e.,⠀serving as⠀PA⠀announcer,⠀assisting⠀with game⠀day⠀operations⠀staff,⠀etc.)
Qualification Standards
- Excellent⠀organizational,⠀analytical,⠀critical⠀thinking,⠀oral, and⠀written⠀communication⠀skills
- Understanding⠀of⠀evolving⠀trends and⠀best⠀practices⠀in college⠀athletics⠀and social⠀& digital⠀media/fan⠀engagement
- Ability⠀to⠀multi-task⠀and stay⠀organized⠀in a⠀fast-paced⠀environment
- Ability⠀to work⠀effectively⠀with a⠀variety of⠀people and⠀units,⠀including⠀various⠀stakeholders⠀in the⠀athletic⠀department⠀and across⠀the⠀institution.
- Working⠀knowledge⠀of Digital⠀Marketing⠀Software⠀Platforms,⠀such as⠀Adobe CC⠀products⠀(Photoshop,⠀InDesign,⠀Premiere,⠀After⠀Effects,⠀etc.),⠀SIDEARM⠀websites,⠀MS Office.
Education
Bachelor’s degree in Business, Marketing, Management, Communications, Public Relations, Sports Management or other related field preferred OR a Master’s degree in Business, Marketing, Management, Public Relations, Sports Management or other related field or significant related/relevant experience.